Hat tip to Barry Hurd over at 123 Social Media. He wrote an interesting post on PR companies and blogging.
In true social media fashion, I was alerted to the blog via a tweet from Amelia Torode (@nylonmeals of VCCP fame).
In the post, Barry asks if current communication firms that are lacking a cohesive social media strategy [...]
I received an email this morning from Mippin’s PR agency (does that mean I’m becoming a serious blogger…) to announce that Judy Gibbons has joined Mippin as CEO.
I rate Judy. She was on a panel I chaired at Being-Digital last month and I was impressed not only with her contribution to the panel, but also [...]
UPDATE:Read a review of the LocalZone service in New Zealand PC World, were Ted Gibbons says “My verdict: the service works seamlessly.”
Auckland and London, July 3, 2008 – Seeker Wireless, one of the leading location based service technology companies announced today that its SeekerZone™ solution has been deployed to power the new Local Zone product [...]
By Andrew Grill
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Posted July 3, 2008
in PR
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Tagged fixed mobile substitution, home calling, home zone, homezone, local zone, local zone review, localzone, nz pc world, seeker wireless, ted gibbons, vodafone, vodafone new zealand, vodafone nz
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Andrew Grill (right) recently spoke with Keith Dyer, Editor of Mobile Europe Magazine at the Femtocell Europe 2008 conference in London. In the short (5 minute) interview, Andrew explains how the Seeker Wireless zone detection technology can be used to enhance the femtocell proposition, and also be used for fixed mobile substitution (HomeZone) services as well [...]
By Andrew Grill
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Posted July 3, 2008
in PR
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Tagged andrew grill, conference, femtocell, fixed mobile substitution, fms, homezone, interview, keith dyer, mobile, mobile advertising, mobile europe, mobile europe tv, video, zone detection
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Vodafone New Zealand Media release: 30 June 2008
With new local zone from Vodafone, your Vodafone mobile does two jobs, working as both your mobile and your landline.
Once you’ve set up your zone, your mobile becomes your landline when you enter your local zone, and when you leave it becomes your mobile again.
For the first time ever, [...]
By Andrew Grill
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Posted June 30, 2008
in PR
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Tagged fixed mobile substitution, fms, home phone, home zone, homezone, lbs, local calling, local zone, location, nz, seeker wireless, SIM, vodafone, vodafone new zealand
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Head over to Telematics Update where Osman Iqbal talks to Andrew Grill from Seeker Wireless and Richard Lee of Creativity Software talk about what it will take for location-based advertising to go mainstream.
Andrew and Richard will be speaking at the Navigation and Location Europe 2008 conference in Amsterdam from June 4-5.
Australian Journalist, Stuart Corner from iTWire has written an excellent short article on the new Seeker Wireless mobile advertising solution.
Quoting from his report at iT Wire he says
In the movie Minority Report, as the hero strides down the street video advertising billboards spring to life and address him by name: all thanks to identifying him by scanning [...]
By Andrew Grill
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Posted February 17, 2008
in PR
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Tagged andrew grill, blog, corner, it wire, itwire, lbs, location, location based services, minority, report, stuart, stuart corner, triangulation
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New solution location-enables mobile advertising inventory without the need for GPS
Barcelona, 12th February 2008 – Seeker Wireless, the leader in location and zone detection technology, today announced a new innovative solution for mobile advertising that applies location to standard cellular handsets to drive adoption of mobile advertising.
The SeekerZone™ Mobile Advertising Platform provides the ability to [...]
UPDATE: February 19th 2008: read the guest post over on MSearchGroove.com
I first met Peggy Anne Salz at a mobile search and discovery conference in London in March, 2007 and I have been following her Msearchgroove.com blog and business ever since. I believe the site has quickly become the central hub for all things around mobile [...]
Article by Vaughn O’Grady from Informa – GSM>3G Vision on HomeZone tariffs.
First, how not to do homezone tariffing. The aim of this system, as we know, is to get an operator’s customers to use one device – their cellular phone – and use it more: offering cheaper tariffs in selected areas – like the user’s [...]
I was recently interviewed by Richard Tucker (a fellow Aussie) from inbabble.com during a recent media tour for Seeker Wireless. He kindly blogged about the intereview – produced below with his permission.
Interview: Andrew Grill, Seeker Wireless, on their location based technology
Seeker Wireless provides location awareness technology for mobile phones, but rather than offer location based [...]
By Andrew Grill
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Posted November 8, 2007
in PR
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Tagged andrew grill, fixed mobile substitution, fms, home zone, homezone, inbabble.com, interview, PR, revenue leakage, seeker wireless, zone detection
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Innovative Fixed Mobile Substitution (FMS) solution delivered to consumers and businesses
London, September 26, 2007 – Seeker Wireless, the world’s leading zone detection technology provider, and HP today announced that their joint Fixed Mobile Substitution (FMS) solution has been deployed to deliver virtual fixed-line services via mobile phones in Eastern Europe.
The solution has been deployed by [...]
Interview: Andrew Grill, GM Sales and Marketing of Seeker Wireless on location based services
Seeker Wireless has developed solutions to provide location based services on existing unmodified 2G and UTMS handsets. I asked Andrew Grill, GM Sales and Marketing of Seeker Wireless an open question on his view of the future of wireless based location services.
First [...]
Over on Dean Bubley’s disruptive analysis blog you will find a quick summary of a meeting he had with Seeker Wireless.
Seeker Wireless spoke with Gartner analysts Katja Ruud and Charlotte Patrick at 3GSM 2007 in Barcelona and following this, we received a favourable blog entry here http://blog.gartner.com/blog/comminn.php?itemid=1962
By Andrew Grill, General Manager and Head of Sales, Seeker Wireless
Fixed-mobile convergence (FMC) is a concept to be applauded and if it achieves its aims, it is set to make all our lives easier. The noble aim of FMC is to marry the convenience of mobile with the high quality and speed of fixed line [...]
Seamless integration with fixed network services is the goal of many mobile operators, but available solutions all have major shortcomings. An Australian wireless location specialist claims to have come up with technology that addresses these.
The solution developed by Seeker Wireless in essence relies on a small application running in the cellphone which is ableto determine [...]
Source: siddey.wordpress.com
Having operated in “stealth mode” for nearly two years, Australian company Seeker Wireless has revealed that it is in the progress of deploying its high-accuracy mobile location based services enabling technology to a number of European mobile network operators. Formed in 2003, Seeker Wireless has developed a means to reach sub-100 metre location accuracy [...]
By Andrew Grill
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Posted September 21, 2006
in PR
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Tagged andrew grill, australian company, cell-ID, europe, femtocell, fixed mobile substitution, fms, gps, home zone, homezone, lbs, location, revenue leakage, seeker wireless, vodafone, vodafone romania
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Appeared in The Australian July 18, 2006
Permission obtained from Author to reproduce in full here.
Private details such as age, sex and income have always been valuable in the competitive commercial world. The more you know about your customers the better.
Now another item is fast becoming the must-have personal detail – their location. Advances in mobile technology [...]
The Australian launch of high accuracy location based services became one step closer with the news that local LBS solution provider Seeker Wireless has achieved sub 100m location accuracy in the Sydney CBD using standard GSM handsets.
Seeker Wireless have been developing high-accuracy, low-cost location based services that utilise existing handsets, and GSM networks.
General Manager of [...]
Sydney, 19 November 2004: Mobile marketing is set for a real boost with the introduction of new location based services, claims the newly appointed General Manager of Seeker Wireless, Andrew Grill.
“The possibilities for LBS are endless. Everything from locating the whereabouts of a child, through to rendering assistance for roadside service or ordering a taxi [...]
