Foursquare seems to be in the news a lot recently, and is starting to be exhibit a similar hype curve to that of Twitter.
Update 15 March 2010: with one tweet from @mrskutcher (aka Demi Moore) the battle of the location based social media platforms is now over. Now that she is on Foursquare and other [...]
I have the pleasure of rounding out 2009 with the final Carnival of the Mobilists for the year – and for the decade!
When I think back to where I was and what I was doing 10 years ago in 1999, and where I am in the world now – it has been an amazing journey.
10 [...]
I have been involved with the Mobile Marketing Association (MMA) for some time now, and really admire the hard work that EMEA MD Paul Berney has put into developing the UK and European chapters over the last 18 months.
As an example of the MMA “drinking their own champagne” (I like this expression so much better [...]
On Saturday 4th July, I visited the Wimbledon Championships as a guest of IBM, in relation to a book I am writing on the business use of twitter (more on this in an upcoming post).
IBM, in conjunction with their advertising Agency Ogilvy has served up three brilliant applications for the 2009 Wimbledon Championships. You [...]
I met Aran Hamilton at Mobile World Congress, and he could not tell me much about his current project, but he has been in touch to reveal that Zoompass is now live. More from the release below – it looks really interesting.
Zoompass, Canada’s first mobile payment service is a new fast, safe, and convenient way [...]
After coming off stage from a really enjoyable presentation at Mobile Monday Amsterdam, Klaas Weima from Energize.nl asked if I would be prepared to do podcast, and at the same time Matthijs Van Den Broek from Marketing Facts asked if he could do a Vodcast about my talk.
Busy day here in Amsterdam at the Mobile Advertising 2009 conference, with my friend Jonathan MacDonald chairing – I’m up tomorrow.
Today there has been a lot of noise and discussion in the press about the changes at Blyk and in Jonathan’s post “Blyk Is Not Closing: The Facts As Of 13th May 2009 “ he sets [...]
Introducing a new section here – the end game. Every week I find things that I’d like to share with London Calling readers – things that are too short for a full blog post, but too long for a tweet. Those of you who do blog will know that it takes a lot of spare [...]
Here is a lesson in how not to use mobile as a channel.
I just had an experience that proves to me that some companies still don’t get the personal nature of mobile, and the overarching need to ask PERMISSION to engage.
I won’t name the company concerned because they have removed my mobile number from their [...]
I caught an interesting article in today’s Financial Times by John Gapper titled “Madison Avenue feels the squeeze“.
In the article, John looks at how the battle between the “suits” (account execs) and the creatives (the ones who craft the campaigns) seems to be back on.
Quoting from the article, John says
“Four decades later, the face-off between [...]
Unfortunately as I have been “ɹǝpun uʍop” all week (I have a raft of posts pending on the Australian market), I missed out on attending the IAB debate on mobile advertising held in London this week.
A review on the event from the IAB website is provided below. Looks like a great event – and further evidence that mobile [...]
Over at Chetan Sharma’s excellent Always On Real Time Access, you will see a gathering of mobilists in the form of the following
Ajit Jaokar, Tomi Ahonen, Martin Sauter, Russell Buckley, Some Aussie guy, Barbara Ballard, Judy Breck and James Pearce among others
Also, time for a shout-out to our friends at MOMO Amsterdam. They host some of [...]
An interesting survey by KPMG has shown that 40 percent of UK respondents indicated they are willing to watch ads on their mobiles in return for free music, followed by 28 percent who will view ads to access instant messaging. These figures are even higher globally – 49 percent for free music and 44 percent [...]
I have been following what the team at PMN have been doing for a few years now with their annual mobile user experience conference called MEX. The MEX 2009 event will be held from 19-20th May in London – full details are on the MEX website.
The event founder, Marek Pawlowski is apparently a fan of [...]
This week’s best of mobile blogging – the carnival of the mobilists is over at mjelly.
Great posts again this week ranging from online sites moving to mobile, android apps, SMS marketing, pricing the new gravity twitter application, and how we can enhance the ICE (In Case of Emergency) information stored on phones at the scene [...]
Update: The winner of the debate was Rory Sutherland who successfully argued that Tim Berners-Lee should be saved. A close second was Roisin Donnelly who nearly saved P&G’s CEO A.G. Lafley. It was a great night.
I’m attending what looks like being a very interesting and unusual debate this Thursday in London at the Marketing Society.
The [...]
On Monday 16th in March at London’s BAFTA, I attended an evening run by the UK chapter of the Mobile Marketing Association aimed specifically at Brands and Agencies. It was literally standing room only as the picture on the left shows (see more on my Flickr site) and the evening was sponsored by O2, MIG, MX [...]
This week’s Carnival of the Mobilists is over at Vision Mobile.
This week , the Carnival sees a truly diverse amount of topics keeping bloggers busy from App Stores to Net Neutrality and Voice.
Some great posts this week so head over to the Vision Mobile blog for a great read.
Last Friday I was in the Hospital Club in Covent Garden, where I am a member.
Another guest came up to me and introduced himself – saying he had seen me present at the Every Single One of Us Powwow event in January.
We spoke for a few minutes about a new mobile proposition he was working [...]
16 February 2009, Barcelona, Spain: The GSMA and a task force comprising Telefónica, Vodafone, Orange, T-Mobile International and 3, today unveiled the results of a feasibility study examining mobile audience metrics that will enable media and advertising agencies, brands and publishers to deliver better mobile advertising campaigns. The study, part of the GSMA’s Mobile Media [...]
Full disclosure: Gigafone is a client and we are incredibly excited to announce a new digital advertising platform with some truly outstanding partners.
The reason I am excited, is that as part of my 2009 year of action, we’re helping to drive some of the change sorely needed in the mobile advertising space – namely
I spotted a pingback to the Digital Lounge presentation post from the Neoco blog, with a nice summary of the presentation I gave last week in London – thanks guys!
On the post, they also mentioned a mobile campaign seen on the London underground with an SMS call to action.
According to the post it was an Action Aid [...]
I caught this story in New Media Age, and thought it worth repeating.
I know Claire from MindShare, she is lovely – and I rate her as one of the agency side people who really “get” mobile. MindShare are in good hands if she is behind this initiative. The story from NMA is below.
Media agency MindShare [...]
I was settling into my seat on a BMI Airbus A320 heading to Moscow on Thursday night from London, and I reached above my head to turn on the light switch above my seat.
Imagine my surprise when I saw this warning panel below. Now that smoking is banned on all flights, they have replaced the [...]
If you use twitter, and aren’t using TweetDeck – what’s wrong with you!
While I was at Tuttle in London on Friday, I wasn’t there long enough to catch up with TweetDeck guru, Iain Dodsworth.
Lucky for us though, our man inside - Christian Payne (@documentally) was there and he recorded this short interview below.
Over at the official Google mobile blog, I saw this very funny short video that shows how the mobile devices team choose devices for testing and which ones they will develop mobile applications for. Apparently they have over 800 phones for testing!
Quoting from their blog: “We’ve put together a video that gives you a behind-the-scenes glimpse [...]
Over at Mobile Industry Review (formerly known as SMS Text News), Ewan MacLeod has started to compile the Who’s Who of the mobile industry.
An extract of the full list is below – see mobileindustryreview.com for the growing list.
Patrick Smith, Joshua PR
Sue Forbes, Motorola Good Technology Group
Steve Ives, Taptu
Rodrigue Ullens, Voxbone
Nick Ris, MX Telecom [...]
Yesterday in London, Jonathan MacDonald chaired an excellent day at the IIR mobile content conference in London – and also had a major announcement.
He mentioned that on the 8th December 2008 he will retire his existing presentation deck: – Volume 1: The Communication ideal. On the 9th December 2008, he starts his new journey Vol 2. No Way Back [...]
Debate will continue about what “screen” mobile is – Nokia have crafted a clever 2 minute video, embedded below that argues:
1st screen = cinema
2nd screen = TV
3rd screen = internet
4th screen = mobile
Whichever screen it is, the mobile will continue to dominate our daily lives. A good thing in my opinion.
If someone had said to [...]
