Andy Favell, editor of mobiThinking from dotMobi has been in touch about a new guide to mobile advertising networks they have just launched.
The guide profiles nine of the most important mobile ad networks giving publishers and advertisers an exclusive insight into who they are, what they do and what geographies they cover.
Considering the rate at [...]
By Andrew Grill
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Posted September 27, 2009
in advertising
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Tagged admob, advertising.com, Andy Favell, aol, blind mobile advertising, blind mobile advertising networks, blind networks, BuzzCity, dotmobi, InMobi, jumptap, Madhouse, mobile ads, mobile advertisers, mobile advertising, mobile advertising networks, mobile guide, mobile marketing, mobile publishers, mobithinking, Nokia Interactive, premium advertising, Pudding Media, Quattro Wireless
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I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space.
You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://bit.ly/ad2020 to access this blog post.
While the [...]
By Andrew Grill
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Posted August 1, 2009
in advertising
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Tagged 2020 vision, acision, ad:tech London, adtech, advertising, advertising 2020, agencies, brands, buying behaviour, facebook, facilitates advertising, Figaro Digital, mobile, mobile directed advertising, Nicholas Negroponte, ogilvy, OgilvyOne, online relationship management, p&g, peer advocacy, permission, procter & gamble, proxy, Radian6, reach, recommendation, relevancy, reputational, Scout Labs, slideshare, social listening, social media, social networking, social networks, Techrigy, twitter, value
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Yesterday in the Times Newspaper a great 16 page supplement from Raconteur Media was included on mobile marketing – with great quotes from a number of leading companies and figures from the UK mobile marketing scene – including a number of MMA members.
You can download the PDF or browse the document online. Either way – it [...]
By Andrew Grill
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Posted July 2, 2009
in advertising
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Tagged mma, mobile advertising, mobile marketign association, mobile marketing, mobile marketing tips, mobile marketing UK, Raconteur, raconteur media, the times, uk mobile
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I have been watching the Adfonic guys with interest since I met them in London prior to Mobile World Congress.
I saw Paul and Wes last night at a function pre-launch and I asked them who they saw their major competitors were. “Admob” was the answer. I’m happy to give them some promotion below and enclose [...]
By Andrew Grill
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Posted July 1, 2009
in advertising
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Tagged ad platform, adfonic, admob, agencies, brands, mobile, mobile ad platform, mobile advertising, Paul Childs, Victor Malachard, Wesley Biggs
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I picked up this article in New Media Age about Nick Hynes, who successfully founded the Search Works has started a new mobile agency called SOMO.
According to the article, the agency is also being backed by ex-Overture CTO Carl Uminski and Simon Edelstyn, former director of syndication at Google.
Somo, which currently employs nine staff, will offer clients [...]
By Andrew Grill
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Posted June 12, 2009
in advertising
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Tagged Alex Farber, Carl Uminski, full-service mobile advertising agency, mobile, mobile advertising, mobile agency, mobile campaigns, mobile marketing, New Media Age, Nick Hynes, nma, Simon Edelstyn, SOMO, somoagency, somoagency.com
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As suggested by the UK arm of the IAB.
Nice set of quotes from well known practitioners in this space. Worth a quick look and a re-tweet etc
Simply use http://tr.im/tenthings to re-tweet easily.
1. It’s an always on medium. Consumers love their mobile phones so much that researchers found when they took peoples phones away for a day they [...]
By Andrew Grill
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Posted May 26, 2009
in advertising
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Tagged 10 things, absolutely have to know, Alex Kozloff, always on, Amy Kean, app store, applications, comscore, consumers, David Fieldhouse, IAB, IAB uk, interaction, internet advertising bureau, iphone, Jeremy Copp, Jon Mew, MediaCom, microsoft, mobile advertising tips, mobile quotes, mobile social media, mobile soundbites, mobile success, mobile tips, orange, Paul Lyonette, Phonevalley, Rachel Wright, reach, sky, social media, sponsored information, Stephen Upstone, ten things, tenthings, Tim Hussain, top 10, top 10 list, top 10 mobile, top mobile tips
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I picked up an interesting survey ahead of the UK Mobile Advertising conference to be held in June from James Cameron at Camerjam – full details below.
Operators, brands and agencies all to blame, finds survey
Over-cautious brands and advertising agencies are responsible for stalling the growth in the mobile advertising market, according to mobile industry insiders.
At [...]
By Andrew Grill
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Posted May 26, 2009
in advertising
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Tagged adfortel, agencies, Alcatel-Lucent, brands, Camerjam, esoou, everysingleoneofus, MobAdUK, mobile advertising, mobile advertising conference, mobile advertising uk
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At the Mobile Advertising 2009 conference in Amsterdam last week, we were treated to an eye-opening presentation from Jens Klitzke, who is Head of International CRM Programs, at Volkswagen.
Jens walked through an excellent case study surrounding the launch of the Volkswagen Tiguan.
Basically, they built a “long lead” marketing campaign to promote the launch of the [...]
By Andrew Grill
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Posted May 20, 2009
in advertising
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Tagged automotive, automotive advertising, automotive advertising spend, IIR mobile advertising conference, Jens Klitzke, mad09, mobile advertising, mobile advertising budget, mobile advertising case study, mobile advertising conference, mobile advertising spend, spend on mobile, tiguan launch, volkswagen, Volkswagen Tiguan, VW
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I’m absolutely thrilled and excited to have been asked to speak at MoMo (Mobile Monday) Amsterdam on Monday 1st June.
The theme for MoMo #11 will be Visions on Mobile and I will be joined by some of the world’s best thinkers including
Joseph Pine II – TED speaker & Multiverse guru
Howard Rheingold – TED speaker & SmartMobs guru
Jamais Cascio – TED speaker & Mobile Sustainability guru
Alan [...]
By Andrew Grill
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Posted May 18, 2009
in advertising
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Tagged Alan Moore, Amsterdam, Augmented Reality, authenticity, experience economy, Howard Rheingold, Jamais Cascio, Joseph Pine II, June 1st, live stream, mass customization, mobile monday, mobile monday live feed, mobile sustainability, momo, MoMo 11, MoMo Amsterdam, momoams, multiverse, presentation, presenter, Robert Rice, smartmobs, speakerm, TED, this time it's personal, thought leader, Visions on Mobile
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Interesting release from the team at Vodafone about their mobile advertising roll-out.
Some of the services coming up from Vodafone I have been personally involved with and it will be good to see Vodafone roll these out in a range of markets.
The full Vodafone release is here.
Vodafone announces today that it has fulfilled its ambition [...]
By Andrew Grill
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Posted May 13, 2009
in advertising
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Tagged Accor, Adidas, agencies, Allianz, BBVA, Beiersdorf, bmw, branded applications, brands, Burger King, Cadburys, china mobile, cisco, Citroen, Coca Cola, Diageo, Direct Line, Disney, Ford, General Motors, Heineken, hp, Ikea, lba, lbs, location based advertising, Lufthansa, L’Oreal, McDonalds, Mercedes, microsoft, mobile widgets, Mobilkom, Nestle, p&g, Proximus, Rick Fant, sky, Sony, Unilever, VF, Vodacom, vodafone, zonal marketing, zone detection
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The UK’s first mobile advertising expenditure study shows the UK market was worth £28.6 million in 2008 according to the IAB.
IAB and PwC research reveals mobile ad spend higher than market expectations and doubled in size year on year. According to the press release below…
Expenditure on mobile advertising in the UK exceeded market expectation in [...]
By Andrew Grill
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Posted May 12, 2009
in advertising
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Tagged advertising expenditure report, Eva Berg-Winters, Guy Phillipson, IAB, IAB mobile, IAB £28.6M, Jon Mew, key growth drivers, mobile advertising, mobile advertising report, mobile advertising research, mobile advertising spend, mobile advertising study, mobile internet, PWC, uk mobile ad figures
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After attending the Visiongain Mobile Advertising and Marketing Awards (MAMA) and Conference in London on Thursday, I was asked by a number of people on twitter if I could post a list of the winners and the categories for the awards.
Listed below are the categories and the winners – congratulations to all those who took [...]
By Andrew Grill
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Posted May 8, 2009
in advertising
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Tagged 2ego, admob, Charing Cross Hotel, Inside Mobile, jumptap, london, MAMA, MAMA 2009, Marvellous Mobile, mobile advertising awards, mobile advertising winners, mobile awards, Paran Johar, Prin'Vision, turkcell, txtNation, Upstream, Useful Networks, visiongain, Visiongain Mobile Advertising and Marketing Awards
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John Tanner posted an excellent article recently over on Telcomasia.net titled “Only you can save mobile advertising”
I met with John in Barcelona at Mobile World Congress and apparently our discussion there promoted his thinking and this article – glad I helped fuel the debate John.
His byline for the article is “The real value in mobile [...]
By Andrew Grill
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Posted May 4, 2009
in advertising
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Tagged 3 P's, 3p mobile advertising, Andrew Grlll, behavioural targeting, Fast Company, frequency, futurist, Gigafone, google, Jamais Cascio, John Tanner, mobile advertising, opinion, pay tv, reach, relevance, relevance is the new reach, remote record, save advertising, sky, smartphone, telcomasia.net, Telcoms.Asia, telecom asia, telecomasia, thought leadership
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Many of you will remember that I am a big fan of the Australian TV show The Gruen Transfer, and I was one of the first UK bloggers to post about it when the show launched in July 2008.
There has been much speculation about the UK taking the series, and in this week’s Campaign [...]
By Andrew Grill
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Posted May 3, 2009
in advertising
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Tagged ABC, akqa, australia, bbc, BBC3, campaign, Campaign magazine, DDB, Georgina Murray-Burton, gruen, gruen transfer, James Hilton, Richard Huntington, Saatchi & Saatchi, Wil Anderson
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Digital trade body celebrates innovative advertising in partnership with Orange UK and New Media Age.
Wednesday, 15 April 2009
In partnership with Orange UK and New Media Age, the IAB is launching a new award to celebrate innovation in mobile advertising – part of its ongoing programme of educating the market about mobile and promoting innovation within [...]
By Andrew Grill
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Posted April 15, 2009
in advertising
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Tagged Alex Farber, Dragon's Den, IAB, IAB mobile, innovation award, Jon Mew, mobile advertising, mobile innovation, mobile innovation award, New Media Age, nma, orange, Orange UK, Steve Ricketts
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A few weeks ago I came across a mobile anti-knife campaign from the Central Office of Information (COI) here in the UK called “it doesn’t have to happen” (IDHTH). You can see the campaign at idhth.mobi (looks best on your mobile).
The campaign is being seeded across mobile sites – you can see the call to action [...]
By Andrew Grill
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Posted April 6, 2009
in advertising
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Tagged admob, Bebo, behavioural targeting, behavioural targeting approach, Central Office of Information, COI, E71, google, idhth, idhth.mobi, it doesn't have to happen, itdoesnthavetohappen.co.uk, knife crime, MIG, mobile advertising, mobile campaign, RKCR/Y&R, social media, twitter, viral, viral marketing, yahoo, youth, youth crime, youth marketing
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An interesting question! London Calling was probably one of the first UK websites to break the story of the Australian TV series The Gruen Transfer back in July 2008.
This is a show “all about advertising”, and quoting from a recent story in Campaign below
The show is named after Victor Gruen, the shopping-mall pioneer. The Gruen Transfer refers to [...]
By Andrew Grill
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Posted March 15, 2009
in advertising
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Tagged ABC, abc tv, advertising, Australian Broadcasting Corporation, Australian TV, bbc, BBC Radio 4, bottom line, campaign, Campaign magazine, Eurostar, gruen, gruen transfer, Guy Laurence, Richard Brown, Sir Martin Sorrell, SMH, sydney morning herald, tv show, victor gruen, vodafone, wpp
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Recently, Google announced that they will start “behavioural targeting” for web searches.
From their announcement:
We think we can make online advertising even more relevant and useful by using additional information about the websites people visit. Today we are launching “interest-based” advertising as a beta test on our partner sites and on YouTube. These ads will associate [...]
By Andrew Grill
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Posted March 13, 2009
in advertising
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Tagged behavioral targeting, behavioral targeting on mobile, behavioural ads, behavioural targeting, David Ogilvy, editorial, financial times, google, information, mobile advertising, permission, preference, privacy, relevance, relevance is the new reach
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After announcing the appointment of Tim Hussain as Head of Mobile Advertising for Sky back in August 2008, I finally had the chance to sit down with him today and talk about all things mobile.
Like me, he was been involved in the first internet wave (1994 – 1999) when we had small screens, dial-up internet speeds [...]
By Andrew Grill
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Posted March 13, 2009
in advertising
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Tagged 7 year old, Add new tag, BSkyB, internet advertising, mobie advertising, mobile, mobile marketing, Nokia 7110, seven year old, sky, Tim Hussain, wap
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I came across an excellent post from Jason Falls about a discussion he had with David Ogilvy’s biographer, Kenneth Roman.
I recently read and reviewed Kenneth’s excellent book, and suggested that as David was a strong fan of DM, he might have liked mobile as a medium for advertising. Well I was partly right, and Jason was [...]
Mobile advertising in 40 seconds. This is the shortest presentation I think I have ever given!
I ran into Jeb Brilliant outside the Spinvox stand in Barcelona and he pointed his phone at me and said talk! The result is me explaining the Gigafone full screen permission based solution in just 40 seconds.
He also interviewed number [...]
By Andrew Grill
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Posted March 1, 2009
in advertising
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Tagged Gigafone, Jeb Brilliant, Kerry Ritz, mobile advertising, mobile world congress, MWC, Palringo, Rafi Ton, spinvox, Veronica Livshits, video interviews
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Just some advance notice that the London Calling crew (that’s me) will be visiting Sydney in April.
I’m travelling with my wife and daughter to see our family and friends (have not been back to Sydney since we moved to London in October 2006) and during this week I will be meeting with a number of brands, agencies and [...]
On Monday 16th February at Mobile World Congress, Telecom TV held one of their Main Agenda sessions on Mobile Advertising – posing the question:
“What role can Mobile Advertising play as operators seek to finance consumer data applications? What makes us think that users want or will tolerate advertising as part of their already expensive mobile [...]
By Andrew Grill
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Posted February 16, 2009
in advertising
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Tagged barcelona, Gigafone, gsma, Henry Stevens, Martyn Warwick, mobile advertising, mobile advertising debate, mobile advertising education, mobile advertising video, mobile debate, mobile world congress, MWC, Tanya Field, telecom tv, telecomtv, Telefonica O2
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Full disclosure: Gigafone are one of my clients. I am absolutely delighted that the very smart team from Xtract have partnered with Gigafone. Xtract have a seriously smart solution and when plugged into what we’re doing at Gigafone, this should help to move the industry towards what is needed to get mobile advertising really moving.
Knowing that thought leaders Alan [...]
By Andrew Grill
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Posted February 12, 2009
in advertising
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Tagged 3D user profiles, advertisers, Alan Moore, analytics, brands, communities dominate brands, cost per relevant audience, Gigafone, Jouko Ahvenainen, measuring mobile campaigns, mobile advertising, mobile marketing platform, mobile metrics, mobile operators, social media, social media marketing, Xtract
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On January 22nd in London, Mobile Europe hosted a roundtable sponsored by Gigafone on mobile advertising.
The question for the roundtable hosted by Mobile Europe Editor Keith Dyer was
“What do agencies, brands, technology providers and operators need to do to turn mobile advertising into a success story in 2009?”
Sounds like a job for Telecoms Hothouse, an independent [...]
By Andrew Grill
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Posted February 6, 2009
in advertising
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Tagged Gigafone, IAB, keith dyer, mobile advertising, nielsen, o2, O2 media, Publicis Dialog, rountable, telecoms hothouse
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London, 05 February 2009: Gigafone, the leading mobile marketing solutions group, today announced that its patented mobile marketing system, RingMate is being showcased in Ogilvy Group UK’s London Innovation Lab, which is designed to explore new ways in which brands can communicate and engage with their customers.
RingMate enables brands to deliver engaging, personalised content to [...]
By Andrew Grill
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Posted February 5, 2009
in advertising
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Tagged digital lab, Gigafone, Gregory Khaldey, innovation, mobile advertiisng, ogilvy, Ogilvy Group UK, Ogilvy Lab, Ringmate, scott seaborn, UK mobile advertising
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Sadly “David Ogilvy on mobile advertising” will never be written as the great man passed away in July 1999. It would be a great companion to his classic 1993 book “Ogilvy on Advertising“, the cover of which is shown on the left.
Having just read the brilliant biography on David Ogilvy “The King of Madison Avenue“ by Kenneth [...]
By Andrew Grill
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Posted February 1, 2009
in advertising
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Tagged ad man, advertising, advertising genius, BIG IDEA, biography, David Ogilvy, David Ogilvy on mobile advertising, Kenneth Roman, mad men, mobile advertiisng, mobile crm, Ogilvy & Mather, Ogilvy & Mather Worldwide, Palgrave Macmillan, permisison, preference, privacy, WE SELL. OR ELSE
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I presented at a very lively Digital Lounge event held at the Adam Street private member’s club in London on Thursday on mobile advertising. It was well attended and there were LOTS of thoughtful questions and opinions during and directly after my presentation as well as during drinks afterwards.
My 4 key points were
1. Time for [...]
I was drawn to this story from a post at mUmBRELLA. According to the lovely Natalie Apostolou at Digital Media magazine, Optus has entered the mobile advertising game, completing its first significant pilot campaign with client McDonalds over December to over 100 customers.
Quoting the story below:
Optus General Manager content and portals Mark Mulder, revealed to Digital Media [...]
Peggy Anne Salz, my good friend and fellow blogger over at MSearchGroove (where I write occasional guest columns) has posted this week on a subject dear to my heart – that of the need for mobile advertisers to deliver more benefits to publishers and advertisers.
In Peggy’s recent post she says:
“The mobile advertising market has reached a [...]
