Foursquare seems to be in the news a lot recently, and is starting to be exhibit a similar hype curve to that of Twitter.
Update 15 March 2010: with one tweet from @mrskutcher (aka Demi Moore) the battle of the location based social media platforms is now over. Now that she is on Foursquare and other [...]
By Andrew Grill
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Posted March 13, 2010
in mobile, social media
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Tagged 4sq, @andrewgrill, @aplusk, @janole, @mrskutcher, Aston Kutcher, badges, barista, barista badge, best symbian foursquare app, brightkite, check-in, Debenhams, Debenhams foursquare offer, Demi Moore, facebook, four square, Foursquare, foursquare 101, foursquare advertising, foursquare business model, foursquare celebrities, foursquare currency, foursquare Demi Moore, foursquare local offer, foursquare social currency, google, gps, gravity, lba, lbs, location, location advertising, location based advertising, location based services, location based social, mayor currency, Nokia, rummble, seeker wireless, social currency, social media, social media advertising, social networks, starbucks, starbucks foursquare, sxsw, sxsw09, symbian foursquare app, twitter, what is foursquare
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There is a great Social Media conference being held in London next week and looking at the conference program, it looks like being a great event and very timely. From their website…
Europe’s leading social media event. Two day event featuring four dedicated conference streams, workshops and exhibition to be held at Olympia conference centre in London.
Conference [...]
By Andrew Grill
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Posted March 12, 2010
in social media
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Tagged #SMWF, #ukelection, @SocialNetworkWF, barclaycard, Bebo, COI, facebook, Ikea, linkedin, london social media conference, Marks & Spencer, Mercedes-Benz, orange, social media conference, social media forum europe, twitter, UK Election, Virgin Atlantic
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I’ve just seen the details for this year’s MIPTV to be held in Cannes April 12 – 16th.
From the conference agenda – where else would you find Shine Group’s Elisabeth Murdoch and Joanna Shields, News Corp’s Jonathan Miller, Sky’s Jeremy Darroch to name just a few in the same room.
MIP Digital kicks off with a [...]
By Andrew Grill
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Posted March 8, 2010
in conference
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Tagged aol, bbc, bt, cannes, Channel 4, conference, digital emmy, Elisabeth Murdoch, emmy, facebook, France Télévision Interactive, Hulu, Intel, ITV Marvel Entertainment and RTL Group, Jeremy Darroch, Joanna Shields, Jonathan Miller, microsoft, mipdigital, miptv, MTV, murdoch, news corporation, Nokia, Paramount Digital Entertainment, shine group, sky, Starz Media, The Walt Disney Company, vodafone, Warner Bros, youtube
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As promised in a previous post “Why are clients still scratching their heads about Social Media?” I wanted to look at the additional skills that marketing leaders will need to possess from now on to understand the new world of social media and drive real benefit from it.
This post has been prompted by some research [...]
By Andrew Grill
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Posted March 6, 2010
in social media
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Tagged corporate experience, digital media skills, london recruitment, london social media skills, major players, MajorPlayers, marketing leaders, new media, new media skills, new technology, recruitment, revolution magazine, social media, social media expert, social media influencer, social media marketing, social media recruitment, social media skills, social media skills shortage, startup experience, twitter, walk the talk
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I’ve worked with some pretty exciting companies and teams over the years, and I’m delighted to be helping Visible Technologies expand internationally. Today they have announced a new round of funding ($US22M), and I can tell you that the future looks very bright indeed for this smart company that is helping brands and agencies navigate [...]
By Andrew Grill
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Posted January 13, 2010
in social media
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Tagged Blake Cahill, Centurion Holdings, dan vetras, elizabeth morgan, Ignition Partners, In-Q-Tel, investor AB, Investor Growth Capital, kelly pennock, Matt Krna, social media analytics, social media growth, social media intelligence, social media marketing, social media monitoring, social media tools, social network, social network intelligence, social networking, social networks, Starting the Social Media Conversation, visible technologies, wpp
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Ever since Rory Sutherland used the term “branded utility” at an MMA event back in March 2009 when talking about how applications could be used to promote products without having to place banner ads all over them I have been using this phrase when describing what will work in mobile advertising.
Those that have seen me [...]
By Andrew Grill
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Posted January 10, 2010
in applications
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Tagged app store, be there, branded applications, branded apps, branded utility, Diageo, iphone, iphone apps, mma, mobile applications, mobile marketing, Nic Newman, rory sutherland, Smirnoff, Smirnoff be there, spirnoff iphone, Tigerspike, Time Out, Timeout, timeout application, timeout iphone application
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No doubt many people around the world are aware that Eurostar passengers were subjected to some fairly uncomfortable experiences over the weekend as 5 Eurostar trains broke down as they entered the Channel Tunnel.
The issue seems to be the rapid change of temperature a the trains entered the channel tunnel from the French side (freezing [...]
By Andrew Grill
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Posted December 20, 2009
in social media
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Tagged @little_break, channel tunnel, crisis management, dave black, Eurostar, eurostar crisis, eurostar moment, eurostar twitter, little break, mobile optimised, mobile website, operations delivers, PR, public relations, Rachel Clarke, Robin Grant, social media, social media gap, tech crunch, techcrunch, twitter crisis, we are social
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I have the pleasure of rounding out 2009 with the final Carnival of the Mobilists for the year – and for the decade!
When I think back to where I was and what I was doing 10 years ago in 1999, and where I am in the world now – it has been an amazing journey.
10 [...]
By Andrew Grill
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Posted December 15, 2009
in mobile
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Tagged @cotmobilists, Ajit Jaokar, carnival, cotm, Dr Jim Taylor, mobile, mobile advertising, mobile marketing, mobile social networking, mobilists, msearchgroove, orange, Orange On, peggy salz, Raj Singh, Rudy de Waele, social networking, Thibaut Rouffineau, Tomi Ahonen, vodafone, vodafone 360, Volker Hirsch
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This article first appeared in the PointZero magazine, issue 2 October 2009.
It is often said that marketing helps consumers decide which product they should buy, and the customer service and operations department of any company is where this work can come undone in a flash.
As rightly identified by Dave Evans in a recent post titled [...]
By Andrew Grill
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Posted October 16, 2009
in social media
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Tagged customer service, Dave Carroll, Dave Evans, engage, facebook, integrate, learn, listen, listen learn engage integrate, marketing, mind the gap, operations, pointzero, social business, social media, social media advertising, social media metrics, social media monitoring, social media platform, social thermometer, twitter, United, united breaks guitars
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This post looks at taking social media mobile and how the growth in social networks will drive mobile internet usage.
You can’t help noticing how fast social networks are growing around the world, and with the two that get the most press lately – Facebook and Twitter, the real question is what does the explosion of [...]
By Andrew Grill
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Posted October 6, 2009
in social networking
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Tagged Allan Moore, facebook, microsoft, mobile internet, mobile internet adoption, mobile internet plans, mobile meets social networking, mobile social, mobile social media, mobile social networking, mobile web, moso, orange, Orange social life, social media, social networking, the glittering allure of the mobile society, twitter, vf360, vodafone 360
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Bena Roberts and the team at GoMo news asked thought leaders in the mobile space to share a mix of insight, due diligence and perception with us. What they got was a number of razor sharp articles piercing the heart of the mobile marketing, mobile advertising, barcode and mobile search space.
The resulting essays in mobile hope to make a [...]
By Andrew Grill
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Posted October 6, 2009
in thought leadership
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Tagged barcode, bena roberts, digital newspaper, gomo, gomo news, issuu, mobile, mobile advertising, mobile barcodes, mobile esats, mobile marketing, mobile search, mobile social networking, opinion, thought leaders
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I read an interesting report in the Telegraph yesterday that says London is the “social media capital of the world”. This is not hard to believe – a city of 8 million people that the Telegraph claim would rather tweet than talk to each other on the tube.
But with such a focus on social media [...]
By Andrew Grill
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Posted September 30, 2009
in social media
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Tagged advertising, brands, Cathy Wilcox, conversation, crm, dave edwards, engage, engagement, facebook, integrate, isnack 2.0, John Bell, Kraft, learn, listen, Listening, london social media capital, London twitter capital, ogilvy, ogilvy 360, ogilvy 360 digital influence, ogilvy pr, ogilvysocial, Participating, Peter Friedman, Revolution magzine, rory sutherland, social crm, social media, Social Media experts, starbucks, step change, twitter, twitter conference, twitter for brands, Vegemite
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The short answer is no I do not believe so, otherwise I would not have set up @madeleinegrill’s twitter account for when she is older.
Last week I was asked by Sky News to provide comment on the issue of “Techno addiction”, as a result of a report by Northampton University, where a study of 1,200 people carried out [...]
By Andrew Grill
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Posted September 28, 2009
in social media
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Tagged addicted to text, Amelia Torode, attention deficit, bbc, blackberry, blackberry flashing light, blackberry light, blackberry orphans, distraction, email light, email overload, facebook, guardian, information overload, Mark Stone, Nada Kakabadse, Northampton University, Outlook, overload, productivity, Professor Nada Kakabadse, Sigel press, Sigel report, sky, Sky News, Sky News TV, social distraction, social media, social media addicts, social media children, social media orphans, social network anxiety, social network research, Susan Bailey, techno addcicts, techno addiction, Techno Addicts: Life Style Through Technology, twitaholic, twitter, twitter addiction, xobni
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Nokia calls on UK developers to drive innovation in mobile apps with £20,000 up for grabs.
LONDON UK – The Calling All Innovators competition is back and this time Nokia is looking for talented UK developers to create the next big thing in mobile applications.
The competition was announced at Nokia’s first Ovi Developer Open Day in [...]
By Andrew Grill
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Posted September 28, 2009
in Nokia
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Tagged business, developer contest, Forum Nokia, games, Nokia, nokia developer, Ovi, ovi developer, ovi store, Rupert Englander, social location, social networking, UK developer contest
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Andy Favell, editor of mobiThinking from dotMobi has been in touch about a new guide to mobile advertising networks they have just launched.
The guide profiles nine of the most important mobile ad networks giving publishers and advertisers an exclusive insight into who they are, what they do and what geographies they cover.
Considering the rate at [...]
By Andrew Grill
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Posted September 27, 2009
in advertising
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Tagged admob, advertising.com, Andy Favell, aol, blind mobile advertising, blind mobile advertising networks, blind networks, BuzzCity, dotmobi, InMobi, jumptap, Madhouse, mobile ads, mobile advertisers, mobile advertising, mobile advertising networks, mobile guide, mobile marketing, mobile publishers, mobithinking, Nokia Interactive, premium advertising, Pudding Media, Quattro Wireless
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TigerSpike and MX Telecom were behind the Macmillan’s World’s Biggest Coffee Morning with a new charity SMS Short Code range - meaning that UK mobile operators are now coming to the party to allow more of the premium SMS revenue to flow to charities, making charity SMS donations a more attractive proposition.
LONDON, United Kingdom – 25 September 2009 [...]
By Andrew Grill
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Posted September 26, 2009
in mobile fundraising
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Tagged 70123, biggest coffee morning, charity, charity fundraising, charity sms, coffee morning, cuppa, donate via sms, donate via text, Joanna Dew, Macmillan Cancer Support, mobile data association, mobile fundraising, MX Telecom, Nic Newman, personal media company, premium text charity, sms charity donations, sms donation, text donation, Tigerspike, World’s Biggest Coffee Morning
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Today Vodafone announced their new Vodafone 360 initiative #vf360 to raise the stakes in the mobile social networking and app store battle between operators. Designed as a major refresh of their Vodafone Live! initiative, Vodafone 360 aims to go beyond a simple web portal and instead link Vodafone customers with their favourite mobile applications and [...]
By Andrew Grill
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Posted September 24, 2009
in social media, vodafone
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Tagged 118 118, 118118, ESPN soccernet, facebook, friends, KGB, lbs, location, maps, photos, social media, social networking, Timeout, Timeout film, Tube Exists, twitter, vf360, vodafone, vodafone 360, vodafone facebook, Vodafone Mclaren Mercedes, Vodafone shop, vodafone social media, vodafone social networking, vodafone twitter
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News comes from London Calling friend Ajit Jaokar about the first ever Mobile Application Stores Conference at CTIA. From a quick scan of the release, it has a great lineup of speakers. More information is presented below:
The Mobile Application Stores, Strategy and Deployment conference http://www.mobileappevent.com/ is proud to announce its all-star speaker lineup for this [...]
By Andrew Grill
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Posted September 20, 2009
in app store
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Tagged Ajit Jaokar, app store, apple, Chetan Sharma, Chetan Sharma Consulting, CTIA, futuretext, getjar, Grow VC International, imKon, iphone, Mobile Application Stores conference, OMTP, PlayScreen
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ad:tech London 2009 set to address best practice for mobile marketers looking to interact directly with consumers through their phone.
London – 17 September 2009: Marketers are expected to increase investment in mobile this year, as brands continue to recognise mobile as an integrated part of their marketing strategy, according to research from organisers of this [...]
By Andrew Grill
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Posted September 17, 2009
in mobile marketing
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Tagged ad tech, ad tech london, ad:tech London, adtech, advertising, agency buyers, akqa, brands, Contagious Magazine, dan rosen, Emily Hare, google, Grey London, gsma, Henry Stevens, James Easterbrook, James Parton, Jon Willams, london ad show, london marketing conference, mobile, mobile marketing, mobile marketing show, My Agency, o2, Robert Hamilton
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While sadly I won’t be able to attend this event because I will be speaking at the Mobile Marketing Ireland Conference in Dublin, I am happy to support and promote this event happening next week in London.
It has become so popular that the event has moved venues 3 times – and it is now going [...]
I have been involved with the Mobile Marketing Association (MMA) for some time now, and really admire the hard work that EMEA MD Paul Berney has put into developing the UK and European chapters over the last 18 months.
As an example of the MMA “drinking their own champagne” (I like this expression so much better [...]
By Andrew Grill
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Posted September 16, 2009
in mobile
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Tagged agencies, Aleksandr OrlovKees Mulder, BAFTA, brands, COI, google, Kodak, Mike Parsons, mma, MMA briefing, mobile, mobile advertiisng, mobile marketing, mobile marketing association, Paul Berney, Paul Taylor, Tribal DDB
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Like many people in the UK, from time to time I have to call a support line for an internet or mobile / service provider about some sort of problem.
I am sure I am not alone at dreading the thought of making this call – being put on hold, having to push 1, 2 etc and [...]
By Andrew Grill
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Posted September 15, 2009
in customer service
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Tagged @BTCare, brands using social media, british telecom, bt, BT initiative, channel effectiveness, customer care, customer interaction, customer support, forward thinking, gotoassist, instant messaging, IVR, listen learn engage integrate, new ways, twitter
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I have been fairly quiet on the blogging front of late (inversely more active on twitter), but in between posts I have been spending a lot of time talking to large, well known companies about their social media strategy. Like many in the mainstream press, I keep reading that social media / Twitter / Facebook [...]
By Andrew Grill
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Posted September 14, 2009
in featured, social media
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Tagged acision, advertising 2020, brands using social media, Campaign magazine, competitive advantage, education, engage, facebook, financial times.miltinational brands, future trends in advertising, integrate, learn, listen learn engage integrate, lsiten, mainstream, marketing degree, marketing education, measure, media strategy, new models, Nicholas Negroponte, ogilvy, Omnicam Media, peer advocacy, Philippa Brown, rules for social media, social media, social media expert, social media strategy, social networking, step change, twitter, United Airlines, united breaks guitars
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I am delighted to have been asked to contribute to the new “Point Zero” online magazine – just launched by Mark Johnstone from Point Zero Media.
Naturally, the magazine is not in paper form but in a easily readable online format.
It has a good cross section of articles covering a variety of “point zero” topics. Looking [...]
By Andrew Grill
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Posted September 5, 2009
in opinion
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Tagged Alan Flack, Alastair Mitchell, Amy Kean, Andrew Cooper, bmw, BMW social media, BMW X1, corporate social media, Cow, Damien Byrne, David Hogben, Dirk Singer, DMA, enterprise, enterprise 2.0, Freddie Laker, gypsii, huddle, IAB, IAB uk, IABUK, IBM, Jackie Fast, Jenni Lloyd, mark johnstone, meerkat, mma, mobile, mobile 2.0, mobile advertising, mobile social media, msearchgroove, Ninety Ten, Nixon McInnes, Nudge, Nudge London, online magazine, Paul Berney, peggy salz, Peter Wilson, Phil Guest, point zero, point zero media, Sage, Sage UK, Sapient, Selectminds, slideshare, social, social media, Sulake, t-mobile, this is cow, thisiscow, Tony Douglas, twitter, Wimbledon
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This afternoon, I received the following email from home delivery company Ocado – titled
“Important information regarding operational trading hours at Ocado”
The email appears below (click for larger view)
What was amazing to read is that for some good news (they are extending deliveries in our area to include Sunday – which provides more flexibility), the language [...]
By Andrew Grill
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Posted September 2, 2009
in customer service
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Tagged andrewpascoe, customer feedback, email opportunity, home shopping, mark bentley, ocado, Ocado home delivery, ocadouk, twitter, waitrose
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Last week, Janaina Pilomia from Forum Nokia who was kind enough to loan me a brand new Nokia N97 for blogging at the Mobile 2.0 Conference in Barcelona in June suggested that instead of returning the N97, I pass it on to someone in the Symbian developer community.
What better way to promote the offer and [...]
By Andrew Grill
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Posted August 8, 2009
in Nokia
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Tagged 3G doctor, 3gdoctor, Ben Morris, buddy cloud, buddycloud, developer, Forum Nokia, Ian Homer, Marko Brockman, n97, Nokia, Nokia N97, Querynet, stroke patient, stroke rehabilitation, summeli, Symbian 60, symbian developer, Symbian Series 60 5th edition, twitter pitch
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Please feel free to retweet this via http://tr.im/twitterpitch
The lovely Janaina Pilomia from Forum Nokia was kind enough to loan me a brand new Nokia N97 for blogging at the Mobile 2.0 Conference in Barcelona in June.
The device was put to good use, and is now looking for a new home. Nokia are prepared to offer [...]
By Andrew Grill
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Posted August 4, 2009
in twitter
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Tagged developer tweet, mobile developer, n97, Nokia, Nokia N97, nokia n97 twitter, nokia tweet, nokia va twitter, tetweet twitterpitch, twitter nokia, twitter pitch
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I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space.
You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://bit.ly/ad2020 to access this blog post.
While the [...]
By Andrew Grill
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Posted August 1, 2009
in advertising
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Tagged 2020 vision, acision, ad:tech London, adtech, advertising, advertising 2020, agencies, brands, buying behaviour, facebook, facilitates advertising, Figaro Digital, mobile, mobile directed advertising, Nicholas Negroponte, ogilvy, OgilvyOne, online relationship management, p&g, peer advocacy, permission, procter & gamble, proxy, Radian6, reach, recommendation, relevancy, reputational, Scout Labs, slideshare, social listening, social media, social networking, social networks, Techrigy, twitter, value
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Update January 2010: Vodafone has updated their marketing name for this product and it is now called Vodafone Sure Signal. They have started to heavily promote it around London on the tube and in other outdoor locations. This post was first published in July 2009 just after it launched. Since then it has pretty much [...]
By Andrew Grill
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Posted July 12, 2009
in femtocell
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Tagged 3g signal, access gateway, BT home hub settings, connection help, dean bubley, distruptive wireless, early adoptor, femto, femto cell, femto forum, femto sell, femtocell, femtosell, first commercial femtocell, hand in, hand out, home 3G cell, home base station, home tariff, hsdpa, improved 3G coverage, indoor coverage, innovator, IP address, IP port forwarding, mobile phone booster, mobile phone signal booster, port forwarding, setup access gateway, signal booster, sure signal, suresignal, VAG, Vodafone access gateway, Vodafone gateway, Vodafone sure signal, Vodafone suresignal, WCDMA
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This week the carnival comes to you from a city that has just hosted one of the word’s most famous sporting carnivals – the Wimbledon championships. Last time we hosted the Carnival, it was the G20 that focused the eyes of the world on dear old London.
As we all know by now, Roger Federer was [...]
By Andrew Grill
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Posted July 5, 2009
in carnival
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Tagged Augmented Reality, carnical of the mobilists, carnival, cotm, IBM, mobile, mobile evangelist, mobile web, mobity, sporting apps, tennos, thought leadership, twitter, twitter book, twitter business, twitter case studies, Wimbledon
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