I read an interesting report in the Telegraph yesterday that says London is the “social media capital of the world”. This is not hard to believe – a city of 8 million people that the Telegraph claim would rather tweet than talk to each other on the tube.
But with such a focus on social media [...]
By Andrew Grill
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Posted September 30, 2009
in social media
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Tagged advertising, brands, Cathy Wilcox, conversation, crm, dave edwards, engage, engagement, facebook, integrate, isnack 2.0, John Bell, Kraft, learn, listen, Listening, london social media capital, London twitter capital, ogilvy, ogilvy 360, ogilvy 360 digital influence, ogilvy pr, ogilvysocial, Participating, Peter Friedman, Revolution magzine, rory sutherland, social crm, social media, Social Media experts, starbucks, step change, twitter, twitter conference, twitter for brands, Vegemite
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The short answer is no I do not believe so, otherwise I would not have set up @madeleinegrill’s twitter account for when she is older.
Last week I was asked by Sky News to provide comment on the issue of “Techno addiction”, as a result of a report by Northampton University, where a study of 1,200 people carried out [...]
By Andrew Grill
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Posted September 28, 2009
in social media
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Tagged addicted to text, Amelia Torode, attention deficit, bbc, blackberry, blackberry flashing light, blackberry light, blackberry orphans, distraction, email light, email overload, facebook, guardian, information overload, Mark Stone, Nada Kakabadse, Northampton University, Outlook, overload, productivity, Professor Nada Kakabadse, Sigel press, Sigel report, sky, Sky News, Sky News TV, social distraction, social media, social media addicts, social media children, social media orphans, social network anxiety, social network research, Susan Bailey, techno addcicts, techno addiction, Techno Addicts: Life Style Through Technology, twitaholic, twitter, twitter addiction, xobni
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Nokia calls on UK developers to drive innovation in mobile apps with £20,000 up for grabs.
LONDON UK – The Calling All Innovators competition is back and this time Nokia is looking for talented UK developers to create the next big thing in mobile applications.
The competition was announced at Nokia’s first Ovi Developer Open Day in [...]
By Andrew Grill
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Posted September 28, 2009
in Nokia
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Tagged business, developer contest, Forum Nokia, games, Nokia, nokia developer, Ovi, ovi developer, ovi store, Rupert Englander, social location, social networking, UK developer contest
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Andy Favell, editor of mobiThinking from dotMobi has been in touch about a new guide to mobile advertising networks they have just launched.
The guide profiles nine of the most important mobile ad networks giving publishers and advertisers an exclusive insight into who they are, what they do and what geographies they cover.
Considering the rate at [...]
By Andrew Grill
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Posted September 27, 2009
in advertising
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Tagged admob, advertising.com, Andy Favell, aol, blind mobile advertising, blind mobile advertising networks, blind networks, BuzzCity, dotmobi, InMobi, jumptap, Madhouse, mobile ads, mobile advertisers, mobile advertising, mobile advertising networks, mobile guide, mobile marketing, mobile publishers, mobithinking, Nokia Interactive, premium advertising, Pudding Media, Quattro Wireless
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TigerSpike and MX Telecom were behind the Macmillan’s World’s Biggest Coffee Morning with a new charity SMS Short Code range - meaning that UK mobile operators are now coming to the party to allow more of the premium SMS revenue to flow to charities, making charity SMS donations a more attractive proposition.
LONDON, United Kingdom – 25 September 2009 [...]
By Andrew Grill
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Posted September 26, 2009
in mobile fundraising
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Tagged 70123, biggest coffee morning, charity, charity fundraising, charity sms, coffee morning, cuppa, donate via sms, donate via text, Joanna Dew, Macmillan Cancer Support, mobile data association, mobile fundraising, MX Telecom, Nic Newman, personal media company, premium text charity, sms charity donations, sms donation, text donation, Tigerspike, World’s Biggest Coffee Morning
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Today Vodafone announced their new Vodafone 360 initiative #vf360 to raise the stakes in the mobile social networking and app store battle between operators. Designed as a major refresh of their Vodafone Live! initiative, Vodafone 360 aims to go beyond a simple web portal and instead link Vodafone customers with their favourite mobile applications and [...]
By Andrew Grill
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Posted September 24, 2009
in social media, vodafone
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Tagged 118 118, 118118, ESPN soccernet, facebook, friends, KGB, lbs, location, maps, photos, social media, social networking, Timeout, Timeout film, Tube Exists, twitter, vf360, vodafone, vodafone 360, vodafone facebook, Vodafone Mclaren Mercedes, Vodafone shop, vodafone social media, vodafone social networking, vodafone twitter
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News comes from London Calling friend Ajit Jaokar about the first ever Mobile Application Stores Conference at CTIA. From a quick scan of the release, it has a great lineup of speakers. More information is presented below:
The Mobile Application Stores, Strategy and Deployment conference http://www.mobileappevent.com/ is proud to announce its all-star speaker lineup for this [...]
By Andrew Grill
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Posted September 20, 2009
in app store
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Tagged Ajit Jaokar, app store, apple, Chetan Sharma, Chetan Sharma Consulting, CTIA, futuretext, getjar, Grow VC International, imKon, iphone, Mobile Application Stores conference, OMTP, PlayScreen
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ad:tech London 2009 set to address best practice for mobile marketers looking to interact directly with consumers through their phone.
London – 17 September 2009: Marketers are expected to increase investment in mobile this year, as brands continue to recognise mobile as an integrated part of their marketing strategy, according to research from organisers of this [...]
By Andrew Grill
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Posted September 17, 2009
in mobile marketing
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Tagged ad tech, ad tech london, ad:tech London, adtech, advertising, agency buyers, akqa, brands, Contagious Magazine, dan rosen, Emily Hare, google, Grey London, gsma, Henry Stevens, James Easterbrook, James Parton, Jon Willams, london ad show, london marketing conference, mobile, mobile marketing, mobile marketing show, My Agency, o2, Robert Hamilton
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While sadly I won’t be able to attend this event because I will be speaking at the Mobile Marketing Ireland Conference in Dublin, I am happy to support and promote this event happening next week in London.
It has become so popular that the event has moved venues 3 times – and it is now going [...]
I have been involved with the Mobile Marketing Association (MMA) for some time now, and really admire the hard work that EMEA MD Paul Berney has put into developing the UK and European chapters over the last 18 months.
As an example of the MMA “drinking their own champagne” (I like this expression so much better [...]
By Andrew Grill
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Posted September 16, 2009
in mobile
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Tagged agencies, Aleksandr OrlovKees Mulder, BAFTA, brands, COI, google, Kodak, Mike Parsons, mma, MMA briefing, mobile, mobile advertiisng, mobile marketing, mobile marketing association, Paul Berney, Paul Taylor, Tribal DDB
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Like many people in the UK, from time to time I have to call a support line for an internet or mobile / service provider about some sort of problem.
I am sure I am not alone at dreading the thought of making this call – being put on hold, having to push 1, 2 etc and [...]
By Andrew Grill
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Posted September 15, 2009
in customer service
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Tagged @BTCare, brands using social media, british telecom, bt, BT initiative, channel effectiveness, customer care, customer interaction, customer support, forward thinking, gotoassist, instant messaging, IVR, listen learn engage integrate, new ways, twitter
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I have been fairly quiet on the blogging front of late (inversely more active on twitter), but in between posts I have been spending a lot of time talking to large, well known companies about their social media strategy. Like many in the mainstream press, I keep reading that social media / Twitter / Facebook [...]
By Andrew Grill
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Posted September 14, 2009
in featured, social media
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Tagged acision, advertising 2020, brands using social media, Campaign magazine, competitive advantage, education, engage, facebook, financial times.miltinational brands, future trends in advertising, integrate, learn, listen learn engage integrate, lsiten, mainstream, marketing degree, marketing education, measure, media strategy, new models, Nicholas Negroponte, ogilvy, Omnicam Media, peer advocacy, Philippa Brown, rules for social media, social media, social media expert, social media strategy, social networking, step change, twitter, United Airlines, united breaks guitars
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I am delighted to have been asked to contribute to the new “Point Zero” online magazine – just launched by Mark Johnstone from Point Zero Media.
Naturally, the magazine is not in paper form but in a easily readable online format.
It has a good cross section of articles covering a variety of “point zero” topics. Looking [...]
By Andrew Grill
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Posted September 5, 2009
in opinion
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Tagged Alan Flack, Alastair Mitchell, Amy Kean, Andrew Cooper, bmw, BMW social media, BMW X1, corporate social media, Cow, Damien Byrne, David Hogben, Dirk Singer, DMA, enterprise, enterprise 2.0, Freddie Laker, gypsii, huddle, IAB, IAB uk, IABUK, IBM, Jackie Fast, Jenni Lloyd, mark johnstone, meerkat, mma, mobile, mobile 2.0, mobile advertising, mobile social media, msearchgroove, Ninety Ten, Nixon McInnes, Nudge, Nudge London, online magazine, Paul Berney, peggy salz, Peter Wilson, Phil Guest, point zero, point zero media, Sage, Sage UK, Sapient, Selectminds, slideshare, social, social media, Sulake, t-mobile, this is cow, thisiscow, Tony Douglas, twitter, Wimbledon
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This afternoon, I received the following email from home delivery company Ocado – titled
“Important information regarding operational trading hours at Ocado”
The email appears below (click for larger view)
What was amazing to read is that for some good news (they are extending deliveries in our area to include Sunday – which provides more flexibility), the language [...]
By Andrew Grill
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Posted September 2, 2009
in customer service
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Tagged andrewpascoe, customer feedback, email opportunity, home shopping, mark bentley, ocado, Ocado home delivery, ocadouk, twitter, waitrose
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