I picked up this article in New Media Age about Nick Hynes, who successfully founded the Search Works has started a new mobile agency called SOMO.
According to the article, the agency is also being backed by ex-Overture CTO Carl Uminski and Simon Edelstyn, former director of syndication at Google.
Somo, which currently employs nine staff, will offer clients a range of creative and planning/buying services, as well as mobile direct marketing opportunities and consultancy.
Good to see the space hotting up with more specialised mobile agencies.
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Thanks for the letting people know about the guide. We are already planning for version two, so if would like to recommend a mobile ad networking, that they believe is in the same league as these nine, we’d love to hear from them.
Much obliged, Andy, mobiThinking.
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London Calling: Search works founder goes mobile and launches SOMO [link to post]
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