Shown below is the video of the talk delivered in Amsterdam to an enthusiastic audience of 400 people at Mobile Monday on 1st June 2009 titled:
“This time…it’s personal. How mobile challenges everything we thought we knew about advertising“.
From the website description…
“Andrew, a mobile advertising evangelist, talks about how mobile impacts advertising. Your mobile tells a whole lot about you, but the advertising industry has not yet tapped into the full potential. Andrew talks about the worlds most successful mobile marketing campaign, what is happening now and the importance of making campaigns measurable. He also shares some mobile secrets…”
I was introduced by Joseph Pine.
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8 Comments
Andrew,
Thank you for the wise and inspiring words. My question to you is coming from an MNO perspective; how do you expect the latter to capitalize on mobile advertising? which business model would you envision as the way forward?
Thanks,
Sam
This comment was originally posted on London Calling » the mobile advertising blog
Hi Andrew,
Just watch and enjoyed the video. Nice one. But the video plays automatically on coming to the webpage, without waiting for permission (!).
Do you know if blip.tv allows this auto-play default to be turned off? I’ve put the post on the homepage of MarCom Professional, but might have to take it down if I can’t stop it from playing automatically.
Cheers, Philip.
Just viewed your podcast re:Interview Andrew Grill by Klaas Weima …
Ten years is a long time re: Apple/iPhone and now googles approach … doing what IMODE accomplished back then.
This comment was originally posted on London Calling » the mobile advertising blog
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London Calling: Search works founder goes mobile and launches SOMO [link to post]
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RT @AndrewGrill: London Calling» Adfonic launches mobile ad marketplace to rival AdMob [link to post]
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London Calling» Adfonic launches mobile ad marketplace to rival AdMob [link to post]
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This comment was originally posted on London Calling » the mobile advertising blog
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RT @AndrewGrill London Calling» Adfonic launches mobile ad marketplace to rival AdMob [link to post]
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This comment was originally posted on London Calling » the mobile advertising blog
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London Calling: Adfonic launches mobile ad marketplace to rival AdMob [link to post]
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RT @markw24: Watching: @andrewgrill at Mobile Monday Amsterdam. [link to post]
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Watching: @andrewgrill at Mobile Monday Amsterdam. [link to post]
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just watched @andrewgrill presentation[link to post]
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