After coming off stage from a really enjoyable presentation at Mobile Monday Amsterdam, Klaas Weima from Energize.nl asked if I would be prepared to do podcast, and at the same time Matthijs Van Den Broek from Marketing Facts asked if he could do a Vodcast about my talk.
I was delighted to participate, and we did a simulcast (Vod and Podcast at the same time).
Below is the video we shot straight after the talk, and you can also view the slides from the talk which was titled “This time…it’s personal. How mobile challenges everything we thought we knew about advertising”.
There was a large amount of content generated as a result of all the excellent talks, as well as the event itself and the use of social media at conferences will be the subject of an upcoming post. See for yourself all the great content from #momoams
The topics covered (and relevant point discussed in the video) are presented below
What do you do?
How do traditional advertisement models translate to mobile?
What do advertisers want?
The mobile as a personal device
The evolution of mobile and where next (03: 43)
The iPhone as the catalyst for the use of apps and mobile browsing
Are mobile browsers the future, or do mobile apps have a future?
Define “Mobile Advertising” without using the word “advertising” or “mobile”? (06: 33)
Can others compete with Google in the mobile space? (08: 11)
How can we can persuade senior management that mobile advertising really works? (12: 31)
How do you see the mobile landscape in 2015? (13: 57)
What is your “killer advice” for Dutch marketers who want to go mobile? (15: 00)
Don’t forget to follow me on twitter @andrewgrill
Interview Andrew Grill by Klaas Weima (Energize) from Marketingfacts on Vimeo.
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86 Comments
Andrew,
Thank you for the wise and inspiring words. My question to you is coming from an MNO perspective; how do you expect the latter to capitalize on mobile advertising? which business model would you envision as the way forward?
Thanks,
Sam
Hi Andrew,
Just watch and enjoyed the video. Nice one. But the video plays automatically on coming to the webpage, without waiting for permission (!).
Do you know if blip.tv allows this auto-play default to be turned off? I’ve put the post on the homepage of MarCom Professional, but might have to take it down if I can’t stop it from playing automatically.
Cheers, Philip.
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RT @markw24: Watching: @andrewgrill at Mobile Monday Amsterdam. [link to post]
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Watching: @andrewgrill at Mobile Monday Amsterdam. [link to post]
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Just viewed your podcast re:Interview Andrew Grill by Klaas Weima …
Ten years is a long time re: Apple/iPhone and now googles approach … doing what IMODE accomplished back then.
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just watched @andrewgrill presentation[link to post]
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London Calling» Advertising in 2020 – a sneak peek [link to post]
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London Calling» Advertising in 2020 – a sneak peek [link to post]
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RT @AndrewGrill: London Calling» Advertising in 2020 – a sneak peek [link to post]
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RT @AndrewGrill: London Calling» Advertising in 2020 – a sneak peek [link to post]
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Andrew,
Very powerful, insightful paper. Thanks for sharing. I like how you contrast social media and mobile. I strongly agree with you "that it is social media driving the change and starting to set the agenda."
Thanks for mentioning Radian6.
Warren Sukernek
Director of Content Marketing
Radian6
@warrenss
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Advertising in 2020 – a sneak peek from Ogilvy and Acision : [link to post]
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Acision/Ogilvy white paper: “Mobile Advertising – 2020 vision” – looks interesting, will have a look! [link to post]
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RT @martinjwilliams Advertising in 2020 – a sneak peek from Ogilvy and Acision : [link to post]
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London Calling » Advertising in 2020 – a sneak peek from Ogilvy …: I think we are starting to see a trend wher.. [link to post]
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RT @writemindedllc Social Media News! London Calling » Advertising in 2020 – a sneak peek from Ogilvy … [link to post]
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London Calling » Advertising in 2020 – a sneak peek from Ogilvy …: adtrend (Advertising Trends). August 1, 200.. [link to post]
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London Calling » Advertising in 2020 – a sneak peek from Ogilvy … [link to post]
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http://AdStand.net London Calling » Advertising in 2020 – a sneak peek from Ogilvy … [link to post]
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[link to post] – mobile in 2020
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A glimpse into the future, and a whitepaper that isn’t dull. A must read!! Advertising in 2020 – [link to post]
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A glimpse into the future, and a whitepaper that isn’t dull. A must read!! Advertising in 2020 – [link to post] RT @gluelondon
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A glimpse into the future, and a whitepaper that isn’t dull! #Advertising in 2020 – [link to post] (thanks @gluelondon)
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RT @gluelondon A glimpse into the future, and a whitepaper that isn’t dull. A must read!! Advertising in 2020 – [link to post]
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Advertising in 2020: [link to post]
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RT @daaain: RT @gluelondon: A glimpse into the future, and a whitepaper that isn’t dull. (Mobile) advertising in 2020 – [link to post]
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advertising 2020 [link to post]
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Advertising 2010 [link to post]
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RT @natecochrane: & others A glimpse into the future, and a whitepaper that isn’t dull. Advertising in 2020 – [link to post]
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RT @AndrewGrill: RT @gluelondon Advertising in 2020 – [link to post] Surely much of this will be available sooner…
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A glimpse into the future, and a whitepaper that isn’t dull. A must read!! Advertising in 2020 – [link to post] (via @gluelondon)
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RT @gluelondon: A glimpse into the future, and a whitepaper that isn’t dull. A must read!! Advertising in 2020 – [link to post]
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“P&G, the world’s largest advertiser, has $10 million allocated for mobile advertising-0.17% of its ad budget“ [link to post]
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perhaps this isn’t the year of mobile advertising. P&G earmarked .17% of its ad budget for mobile. [link to post] (via @cotton)
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Wow – thanks for the feedback and thoughts.
I wrote this paper with Jo Wall from Acision many months ago actually and I am chuffed that people like it :)
Many thanks to all !
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“P&G allocates 0.17% of its ad budget for mobile advertising [link to post] (via @cotton)
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@bmorrissey Considering mobile is mostly pull, .17% seems a huge amount of money. Specially considering P&G’s size..
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RT @frogdesign: RT @ conradlisco A glimpse into the future: Advertising in 2020. Power to the Individuals not consumers…[link to post]
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RT frogdesign RT @ conradlisco A glimpse into the future: Advertising in 2020. Power to the Individuals not consumers…[link to post]
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Mobile Advertising – 2020 vision. RT: @AndrewGrill [link to post]
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@sebprovencher Et ton renversement de proposition a de l’avenir, voir Mobile Advertising 2020 Vision [link to post] via @natecochrane
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Visión del 2020 de la Publicidad Móbil [link to post] (via @qapture)
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Les va interesar chequenlo @mariabeluga @albertoklon @coast2c RT @iabmexico Visión del 2020 de la Publicidad Móbil [link to post]
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Muy interesante! Gracias por compartir. @IABMexico Visión del 2020 de la Publicidad Móbil [link to post] (via @qapture)
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RT @IABMexico: Visión del 2020 de la Publicidad Móbil [link to post] (via @qapture)
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RT @bigspaceship: mobile advertising in 2020 vision – [link to post] (via @qapture) [saving this for later reading]
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RT @bigspaceship: mobile advertising in 2020 vision – [link to post] (via @qapture)
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Inspiring read: RT @bigspaceship mobile advertising in 2020 vision – [link to post] (via @qapture )
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a vision for the future of mobile advertising RT @bigspaceship: mobile advertising in 2020 vision – [link to post]
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From Ogilvy and Acision RT @bigspaceship: mobile advertising in 2020 vision – [link to post] (via @qapture)
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Mobile Advertising in 2020 Vision – [link to post]
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interesting! RT @bigspaceship: mobile advertising in 2020 vision – [link to post] (via @qapture)
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RT @bigspaceship mobile advertising in 2020 vision – [link to post] (via @qapture)
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@bigspaceship: mobile advertising in 2020 vision – [link to post] (via @qapture)
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Fantastic read: RT @bigspaceship mobile advertising in 2020 vision – [link to post] (via @qapture)
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RT @bigspaceship: mobile advertising in 2020 vision – [link to post]
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mobile advertising in 2020 vision – [link to post] (via @qapture) (via @bigspaceship)
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buenísimo! gracias! RT @btek: mobile advertising in 2020 vision – [link to post] (via @qapture) (via @bigspaceship)
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Advertising in 2020 – a white paper from Ogilvy and Acision discusses the paradigm shifts in branding and advertising [link to post]
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@IABMexico @bigspaceship thanks for the RT on the Advertising 2020 article [link to post] – blog traffic through the roof today!
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@AndrewGrill Thanks to you! Great white paper! :)
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Pubblicità mobile – a sneak peek from Ogilvy and Acision – da leggere! [link to post]
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Acision launches its ‘Mobile Advertising – 2020 Vision’ white paper: http://tiny.cc/dUuom. Great feedback already: [link to post]
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RT @Acision: Acision launches its ‘Mobile Advertising – 2020 Vision’ white paper: http://tiny.cc/dUuom. [link to post]
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Interesting insight into ‘ #Advertising 2020’… [link to post]
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RT @tmpworldwideuk: Interesting insight into ‘ #Advertising 2020’… [link to post]
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RT @Acision Acision launches ‘Mobile Advertising 2020 Vision’ white paper http://tiny.cc/dUuom Great feedback already [link to post]
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A vision for mobile advertising in 2020… [link to post] via @neilperkin
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A vision for mobile advertising in 2020… [link to post] via @neilperkin RT @futurefeed
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RT @Acision: Acision launches its ‘Mobile Advertising – 2020 Vision’ http://tiny.cc/dUuom. Great feedback already: [link to post]
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RT @handsmobile: A vision for mobile advertising in 2020… [link to post] via @neilperkin RT @futurefeed nice!
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RT @gleonhard: RT @handsmobile: A vision for mobile advertising in 2020… [link to post] via @neilperkin RT @futurefeed nice!
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Mobile Advertising in the future: RT @Acision: [link to post]
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RT @gleonhard RT @handsmobile: A vision for mobile advertising in 2020… [link to post] via @neilperkin RT @futurefeed nice!
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‘relevancy” RT gleonhardRT@handsmobile: A vision for mobile advertising in 2020… [link to post] via @neilperkin RT @futurefeed nice!
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RT @gleonhard: A vision for mobile advertising in 2020… [link to post] excellent paper!
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RT @andrewgrill Advertising in 2020 – a sneak peek from Ogilvy and Acision [link to post] Interesting paper on mobile
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Digital strategist @AndrewGrill shares @Acision Ogilvy report: How ADVERTISING will look in 2020. aka different. Better? [link to post]
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(Mobile) Advertising in 2020 – a study from Ogilvy and Acision [link to post] http://bit.ly/AhDRi (pdf)
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@HarrisonKeeler Hi, see if this helps……[link to post]
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We need a new approach that is not about reach and frequency – but is about relevancy. [link to post] #mobile
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White paper on Advertising in 2020 by Ogilvy & Acision..[link to post]
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Grateful shout out to @AndrewGrill for leading me to his blog post on #Acision #Ogilvy White Paper re #MobileAds [link to post]
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@Mary_Shields Mary, thanks for stopping by the blog. Lots of original content there also. Tks for the tweet also
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Advertising in 2020 – a sneak peek from Ogilvy and Acision… @AndrewGrill ~ [link to post]
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Mobile advertising 2020 vision white paper from Acision and OgilvyOne. – Predictions set the path to the future. [link to post]
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