Over at Sky News, there is an interesting report on how Dell and others are making real money from twitter.
Quoting from the story:
Dell embraced social media in 2007, and set up their @DellOutlet account to advertise discounts on refurbished products.
It also publishes promotions exclusive to 600,000 Twitter followers.
Dell now has a string of accounts and 200 staff use the site to talk to customers.
“Since we started back in 2007, we’ve earned more than $2 million in revenue at @DellOutlet attributed directly to our Twitter activity,” Dell’s Stephanie Nelson blogged.
This figure is double what Dell made from the Twitter account six months ago.
Taking all the Twitter-related purchases together adds up to more than $3m in sales, Ms Nelson said.
When shoppers complained online that some keys were too close together on one laptop model, the company announced they would change the design of the keyboard.
I think we can expect to see many more stories like this in the future as brands embrace social media in the right way.
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3 Comments
Its PR stunt, of course, aimed at getting brand visiability for Northampton University aligned to social media. But that makes it no less a serious topic.
I’m always surprised by the number of people at galleries or gigs, who rather than looking at art or chilling out and listening to the music, click-away tweeting and texting on their mobiles. Great that we share, but surely that erodes the original authentic experience?
This comment was originally posted on London Calling » the mobile advertising blog
In the past week or so I have been blogging about another Sigel Press Special Report on Techno Addicts (this time secondary school pupils) by the same authors.
http://wishfulthinkinginmedicaleducation.blogspot.com/2009/09/tech-addiction-harms-learning-really.html
The science in the report was woeful.
Have you actually read the report you quote here? I wonder if it is a similar standard to the other but I do not particularly want to have to spend $24.99 more to find out.
The press release from Cranfield University contains the gem that this study “reveals that one in three people in the world admit to being addicted to technology”. Wonderful! They interviewed everyone in the world.
I wondered why any academic would put their name to work so poor but I guess that Stephen Waddington is right and that it is just a PR stunt. Why do the press respond so naively then?
This comment was originally posted on London Calling » the mobile advertising blog
The answer has to be yes. But it destroys the notion that all addictions are harmful I used to read boring books, watch crap TV and now I’m an social info junkie and happy with it. I’m also addicted to air, freshly baked bread, cooked breakfasts with black pudding, sex and sleep but nobody ever has a problem with those.
This comment was originally posted on London Calling » the mobile advertising blog