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Monthly Archives: June 2009

Getty Images teams with Flickr

While not exactly mobile related, I received this interesting piece of news that Getty Images has teamed up with Flickr.
According to the PR who sent me the details, “Getty Images embarked on this partnership was to offer its clients the chance to purchase genuine, unexpected imagery which would otherwise be unable to be licensed”.
More information from [...]

By Andrew Grill | Posted June 17, 2009 in flickr | Tagged facebook app, flickr, flickr app, Flickr Clouds, Getty Images, imagery, images, licence, mobile photos, photographer, photography, pictures, widget | Comments (2)

Canada’s first mobile payment service Zoompass launches

I met Aran Hamilton at Mobile World Congress, and he could not tell me much about his current project, but he has been in touch to reveal that Zoompass is now live. More from the release below – it looks really interesting.
Zoompass, Canada’s first mobile payment service is a new fast, safe, and convenient way [...]

By Andrew Grill | Posted June 16, 2009 in mobile | Tagged Bell Canada, Canada, Canada mobile payments, EnStream, EnStream LP, micropayments, mobile banking, mobile cash, mobile micropayments, mobile payments, Nadir Mohamed, Rogers, Rogers Communications, TELUS, zoom me the money, zoom pass, zoompass | Comments (1)

How brands can make money from twitter

Over at Sky News, there is an interesting report on how Dell and others are making real money from twitter.
Quoting from the story:�
Dell embraced social media in 2007, and set up their @DellOutlet account to advertise discounts on refurbished products.
It also publishes promotions exclusive to 600,000 Twitter followers.
Dell now has a string of accounts and [...]

By Andrew Grill | Posted June 16, 2009 in twitter | Tagged @delloutlet, Dell, making money from twitter, Sky News, social media, Stephanie Nelson, twitter | Comments (3)

Unilever testing mobile coupons and barcodes

As reported in Mobile Marketer Magazine by Giselle Tsirulnik, Unilever have been looking at the effectiveness of mobile coupons.
Stephanie Kovner-Bryant, senior integrated marketing manager of Unilever was quoted in the article as saying
“The reason we wanted to test this it is it is an exciting technology for us. A big part of strategy has to do [...]

By Andrew Grill | Posted June 12, 2009 in retail | Tagged 2D barcodes, barcodes, Giselle Tsirulnik, mobile barcodes, mobile coupons, mobile loyalty, mobile marketer, mobile marketing, mobile retailing, retail, Stephanie Kovner-Bryant, Unilever | Comments (0)

Search works founder goes mobile and launches SOMO

I picked up this article in New Media Age about Nick Hynes, who successfully founded the Search Works has started a new mobile agency called SOMO.
According to the article, the agency is also being backed by ex-Overture CTO Carl Uminski and Simon Edelstyn, former director of syndication at Google.
Somo, which currently employs nine staff, will offer clients [...]

By Andrew Grill | Posted June 12, 2009 in advertising | Tagged Alex Farber, Carl Uminski, full-service mobile advertising agency, mobile, mobile advertising, mobile agency, mobile campaigns, mobile marketing, New Media Age, Nick Hynes, nma, Simon Edelstyn, SOMO, somoagency, somoagency.com | Comments (3)

Top 50 Australian marketing blogs 2009

Brad Howarth, writing for B&T Magazine in Australia has published a “Top 50 Australian marketing blogs” list. Each year B&T look at the blogosphere in Australia and anoint their top 50. This is their definitive list for 2009 and comes from the work of Julian Cole at Adspace-pioneers.blogspot.com. Interesting that a mobile blog scrapes in at number [...]

By Andrew Grill | Posted June 12, 2009 in blogs | Tagged Acidlabs, Adspace pioneers, australia, australian mobile market, australoan market perspectives, Bannerblog, Brad Howarthm, bt, Imspiration Room Daily, Julian Cole, Laurel Papworth, london calling, Marketing Magazine, mobile advertising, mobile marketing, Mumbrella, Servant of Chaos, social media, top 50 blogs, top 50 marketing blogs, top mobile blog, Young PR | Comments (9)

Mobile Monday Amsterdam video on mobile advertising

Shown below is the video of the talk delivered in Amsterdam to an enthusiastic audience of 400 people at Mobile Monday on 1st June 2009 titled:

“This time…it’s personal. How mobile challenges everything we thought we knew about advertising“.

By Andrew Grill | Posted June 3, 2009 in mobile | Tagged agencies, Amsterdam, andrew grill, B. Joseph Pine II, brands, how mobile changes advertising, how mobile impacts advertising, Joe Pine, Joe Pine II, Joseph Pine, marketing campaigns, measurable, mobile advertising, mobile campaigns, mobile case studies, mobile evangelist, mobile marketing, mobile monday, Mobile Monday amsterdam, mobile secrets, momo, MoMo video, momoams, ROI, video replay | Comments (11)

Mobile advertising bucks downward trend reaching $5.7bn by 2014 says Juniper

I received an interesting report from Jumiper – reproduced below.
HAMPSHIRE, UK: June, 3rd 2009 — Advertising budgets for mobile channels are expected to buck the downward trend and exhibit strong growth over the next five years, according to a new report from Juniper Research.
The report found that constraints on budgets, imposed in the wake of [...]

By Andrew Grill | Posted June 3, 2009 in research | Tagged advertising, juniper, mobile advertising bucks trend, mobile advertising research, report, strong advertising growth | Comments (1)

Interview with Klaas Weima from Energize.nl at Mobile Monday Amsterdam

After coming off stage from a really enjoyable presentation at Mobile Monday Amsterdam, Klaas Weima from Energize.nl asked if I would be prepared to do podcast, and at the same time Matthijs Van Den Broek from Marketing Facts asked if he could do a Vodcast about my talk.
�
I was delighted to participate, and we did [...]

By Andrew Grill | Posted June 2, 2009 in mobile | Tagged "Klaas Weima", "Matthijs Van Den Broek" MoMo, advertising, agencies, andrew grill, brands, energise, keynote, marketingfacts, mobile, mobile marketing, mobile monday, mobile success stories, moibile advertising, MoMo 11, personal, podcast, presenting, thought leadership, Vimeo, voidcast | Comments (86)

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Monthly Archives: June 2009

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