Interesting release from the team at Vodafone about their mobile advertising roll-out.
Some of the services coming up from Vodafone I have been personally involved with and it will be good to see Vodafone roll these out in a range of markets.
The full Vodafone release is here.
Vodafone announces today that it has fulfilled its ambition to expand the availability of its mobile advertising services to 18 operating company markets in the last 18 months. Despite the worsening economic climate, Vodafone has also enjoyed strong revenue growth from mobile advertising services during 2008/9 and plans to continue the roll out, expanding both the portfolio of mobile advertising services and their reach.
Over the last year Vodafone Marketing Solutions has run over 2000 campaigns across its global footprint for hundreds of global brands*. While those brands continue to enjoy considerable success with mobile banner campaigns, they are increasingly trying newer mobile advertising formats including the use of branded content, sponsored alerts, opt-in push messaging and advertising on service based text messages**.
Rick Fant, Head of Internet Discovery at Vodafone said “In the current economic climate brands will look even harder at their budgets and how they spend them. Mobile advertising offers a combination of great response rates alongside the opportunity for advertisers to reach out to and engage with their customers. We are pleased with the performance of Vodafone’s mobile advertising business and that more and more brands are moving spend to this innovative medium”.
Vodafone will continue to invest in its advertising offering in the coming year both by adding to its global reach through its network of operating companies, affiliates and partners – including operators such as Mobilkom, Proximus, Vodacom, and China Mobile – as well as by seeking to extend the number, type and effectiveness of its portfolio of advertising services.
Vodafone’s advertising development programme is designed to provide customers with relevant and engaging advertising experiences and advertisers with effective and responsive marketing platforms.
Services in development or trial include:
Zonal marketing trial – This will allow opted-in customers to receive promotional messages from brands relevant to their profile and their real-time location. As they enter a pre-defined area they will receive an MMS or SMS message from Vodafone containing the promotion.
Incoming voice/text alerts advertising trial – Full screen advertisements from a range of advertising partners will be shown to opted-in customers during the moments before they answer a call or view a message. Customers who choose to join the database, and who go on to view adverts will be rewarded with points that they can redeem against goods or services.
Branded applications and widgets trial – Assessing customer acceptance of and interaction with, as well as brand marketing effects of, branded mobile apps.
Location based advertising trial – Vodafone plans to trial customer acceptance of and engagement with branded Points of Interest,(locations of – for example – stores, restaurants and petrol stations) and branded locational search.
Trial of an enhanced mobile internet browser – Vodafone is looking at how to simplify and enhance the mobile internet browsing experience for opt-in customers as well as investigating opportunities for mobile publishers and advertisers.
Vodafone myCampaign – An online self-service platform for mobile advertisers. Currently in development in Germany and Czech Republic, with further markets planned, this tool will allow small businesses to set up and run cost-effective, and local mobile advertising campaigns. The service is designed to be simple, quick and easy to use – combining creative, reporting and online prepayment via credit card.
Fant said, “We are an ambitious company in a leadership position and we have big plans for this space. Vodafone has always been an innovator in its products and services, in its technology and most importantly in its customer offering. So over the next year it’s natural for us to continue to invest in and improve our offering for all of customers – be they consumer & business subscribers or our brand & agency customers around the world”.
Read more on the Vodafone website.
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Vodafone Zoozoo ad campaigns are rocking. Zoozoos are doing better than anything.During the Indian Premier League (IPL), Vodafone commercialized Zoozoos, a white, ghost-like creatures with ballooned bodies and egg heads through their advertisements.
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RT @AndrewGrill: London Calling» Mobile advertising ’stalled by over-caution’ says UK survey [link to post]
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RT @guyglover: London Calling » Mobile advertisingstalled by overcaution says UK … [link to post]
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London Calling » Mobile advertising ’stalled by over-caution’ says … [link to post]
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I have a fantastic idea for an advertising campaign for Vodaphone worldwide I am convinced it would be a sure winner!
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London Calling» Advertising in 2020 – a sneak peek [link to post]
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London Calling» Advertising in 2020 – a sneak peek [link to post]
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RT @AndrewGrill: London Calling» Advertising in 2020 – a sneak peek [link to post]
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RT @AndrewGrill: London Calling» Advertising in 2020 – a sneak peek [link to post]
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Andrew,
Very powerful, insightful paper. Thanks for sharing. I like how you contrast social media and mobile. I strongly agree with you "that it is social media driving the change and starting to set the agenda."
Thanks for mentioning Radian6.
Warren Sukernek
Director of Content Marketing
Radian6
@warrenss
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Advertising in 2020 – a sneak peek from Ogilvy and Acision : [link to post]
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Acision/Ogilvy white paper: “Mobile Advertising – 2020 vision” – looks interesting, will have a look! [link to post]
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RT @martinjwilliams Advertising in 2020 – a sneak peek from Ogilvy and Acision : [link to post]
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London Calling » Advertising in 2020 – a sneak peek from Ogilvy …: I think we are starting to see a trend wher.. [link to post]
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RT @writemindedllc Social Media News! London Calling » Advertising in 2020 – a sneak peek from Ogilvy … [link to post]
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London Calling » Advertising in 2020 – a sneak peek from Ogilvy …: adtrend (Advertising Trends). August 1, 200.. [link to post]
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London Calling » Advertising in 2020 – a sneak peek from Ogilvy … [link to post]
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http://AdStand.net London Calling » Advertising in 2020 – a sneak peek from Ogilvy … [link to post]
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[link to post] – mobile in 2020
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A glimpse into the future, and a whitepaper that isn’t dull. A must read!! Advertising in 2020 – [link to post]
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A glimpse into the future, and a whitepaper that isn’t dull. A must read!! Advertising in 2020 – [link to post] RT @gluelondon
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A glimpse into the future, and a whitepaper that isn’t dull! #Advertising in 2020 – [link to post] (thanks @gluelondon)
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RT @gluelondon A glimpse into the future, and a whitepaper that isn’t dull. A must read!! Advertising in 2020 – [link to post]
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Advertising in 2020: [link to post]
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RT @daaain: RT @gluelondon: A glimpse into the future, and a whitepaper that isn’t dull. (Mobile) advertising in 2020 – [link to post]
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advertising 2020 [link to post]
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Advertising 2010 [link to post]
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RT @natecochrane: & others A glimpse into the future, and a whitepaper that isn’t dull. Advertising in 2020 – [link to post]
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RT @AndrewGrill: RT @gluelondon Advertising in 2020 – [link to post] Surely much of this will be available sooner…
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A glimpse into the future, and a whitepaper that isn’t dull. A must read!! Advertising in 2020 – [link to post] (via @gluelondon)
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RT @gluelondon: A glimpse into the future, and a whitepaper that isn’t dull. A must read!! Advertising in 2020 – [link to post]
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“P&G, the world’s largest advertiser, has $10 million allocated for mobile advertising-0.17% of its ad budget“ [link to post]
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perhaps this isn’t the year of mobile advertising. P&G earmarked .17% of its ad budget for mobile. [link to post] (via @cotton)
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Wow – thanks for the feedback and thoughts.
I wrote this paper with Jo Wall from Acision many months ago actually and I am chuffed that people like it :)
Many thanks to all !
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“P&G allocates 0.17% of its ad budget for mobile advertising [link to post] (via @cotton)
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@bmorrissey Considering mobile is mostly pull, .17% seems a huge amount of money. Specially considering P&G’s size..
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RT @frogdesign: RT @ conradlisco A glimpse into the future: Advertising in 2020. Power to the Individuals not consumers…[link to post]
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RT frogdesign RT @ conradlisco A glimpse into the future: Advertising in 2020. Power to the Individuals not consumers…[link to post]
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Mobile Advertising – 2020 vision. RT: @AndrewGrill [link to post]
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@sebprovencher Et ton renversement de proposition a de l’avenir, voir Mobile Advertising 2020 Vision [link to post] via @natecochrane
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Visión del 2020 de la Publicidad Móbil [link to post] (via @qapture)
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Les va interesar chequenlo @mariabeluga @albertoklon @coast2c RT @iabmexico Visión del 2020 de la Publicidad Móbil [link to post]
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Muy interesante! Gracias por compartir. @IABMexico Visión del 2020 de la Publicidad Móbil [link to post] (via @qapture)
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RT @IABMexico: Visión del 2020 de la Publicidad Móbil [link to post] (via @qapture)
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RT @bigspaceship: mobile advertising in 2020 vision – [link to post] (via @qapture) [saving this for later reading]
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RT @bigspaceship: mobile advertising in 2020 vision – [link to post] (via @qapture)
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Inspiring read: RT @bigspaceship mobile advertising in 2020 vision – [link to post] (via @qapture )
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a vision for the future of mobile advertising RT @bigspaceship: mobile advertising in 2020 vision – [link to post]
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From Ogilvy and Acision RT @bigspaceship: mobile advertising in 2020 vision – [link to post] (via @qapture)
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Mobile Advertising in 2020 Vision – [link to post]
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interesting! RT @bigspaceship: mobile advertising in 2020 vision – [link to post] (via @qapture)
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RT @bigspaceship mobile advertising in 2020 vision – [link to post] (via @qapture)
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@bigspaceship: mobile advertising in 2020 vision – [link to post] (via @qapture)
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Fantastic read: RT @bigspaceship mobile advertising in 2020 vision – [link to post] (via @qapture)
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RT @bigspaceship: mobile advertising in 2020 vision – [link to post]
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mobile advertising in 2020 vision – [link to post] (via @qapture) (via @bigspaceship)
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buenísimo! gracias! RT @btek: mobile advertising in 2020 vision – [link to post] (via @qapture) (via @bigspaceship)
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Advertising in 2020 – a white paper from Ogilvy and Acision discusses the paradigm shifts in branding and advertising [link to post]
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@IABMexico @bigspaceship thanks for the RT on the Advertising 2020 article [link to post] – blog traffic through the roof today!
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@AndrewGrill Thanks to you! Great white paper! :)
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Pubblicità mobile – a sneak peek from Ogilvy and Acision – da leggere! [link to post]
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Acision launches its ‘Mobile Advertising – 2020 Vision’ white paper: http://tiny.cc/dUuom. Great feedback already: [link to post]
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RT @Acision: Acision launches its ‘Mobile Advertising – 2020 Vision’ white paper: http://tiny.cc/dUuom. [link to post]
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Interesting insight into ‘ #Advertising 2020’… [link to post]
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RT @tmpworldwideuk: Interesting insight into ‘ #Advertising 2020’… [link to post]
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RT @Acision Acision launches ‘Mobile Advertising 2020 Vision’ white paper http://tiny.cc/dUuom Great feedback already [link to post]
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A vision for mobile advertising in 2020… [link to post] via @neilperkin
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A vision for mobile advertising in 2020… [link to post] via @neilperkin RT @futurefeed
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RT @Acision: Acision launches its ‘Mobile Advertising – 2020 Vision’ http://tiny.cc/dUuom. Great feedback already: [link to post]
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RT @handsmobile: A vision for mobile advertising in 2020… [link to post] via @neilperkin RT @futurefeed nice!
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RT @gleonhard: RT @handsmobile: A vision for mobile advertising in 2020… [link to post] via @neilperkin RT @futurefeed nice!
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Mobile Advertising in the future: RT @Acision: [link to post]
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RT @gleonhard RT @handsmobile: A vision for mobile advertising in 2020… [link to post] via @neilperkin RT @futurefeed nice!
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‘relevancy” RT gleonhardRT@handsmobile: A vision for mobile advertising in 2020… [link to post] via @neilperkin RT @futurefeed nice!
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RT @gleonhard: A vision for mobile advertising in 2020… [link to post] excellent paper!
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RT @andrewgrill Advertising in 2020 – a sneak peek from Ogilvy and Acision [link to post] Interesting paper on mobile
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Digital strategist @AndrewGrill shares @Acision Ogilvy report: How ADVERTISING will look in 2020. aka different. Better? [link to post]
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(Mobile) Advertising in 2020 – a study from Ogilvy and Acision [link to post] http://bit.ly/AhDRi (pdf)
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@HarrisonKeeler Hi, see if this helps……[link to post]
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White paper on Advertising in 2020 by Ogilvy & Acision..[link to post]
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Grateful shout out to @AndrewGrill for leading me to his blog post on #Acision #Ogilvy White Paper re #MobileAds [link to post]
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@Mary_Shields Mary, thanks for stopping by the blog. Lots of original content there also. Tks for the tweet also
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Advertising in 2020 – a sneak peek from Ogilvy and Acision… @AndrewGrill ~ [link to post]
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Mobile advertising 2020 vision white paper from Acision and OgilvyOne. – Predictions set the path to the future. [link to post]
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This is very interesting. I seem to be able to filter out banner ads at will whenever they occur on websites. I’d imagine that I’d do the same on the iPhone (I haven’t seen any yet), so would totally agree with you that companies that are *much* more sophisticated than just placing banner ads all over their apps will likely do much better branding wise, and even conversion wise.
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good work.
the ball is def finally rolling on utility now. the recent announcements from Coke and Pepsi re diverting ad/media spend into longer term non-campaign activity being case in point, and thsi will no doubt encourage others who have been hesitant to move on ‘committment’ vs campaign.
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I think that although this is a trend we’ll see, it represents a nascent industry rather than the future. Sponsored Mobile apps are analogous to soap operas in the 50s. They will go the same way too as the channels, advertisers and – most importantly – the consumers become more sophisticated.
Take the Time Out example. As a savvy consumer I would not trust a Smirnoff branded app (and don’t forget Smirnoff is the lead brand here) to give me an unbiased review of a bar than a pure Time Out app. I think this is a great deal for Smirnoff and a pretty short term decision by Time Out.
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London Calling» Vodafone Completes Roll Out of Mobile Advertising Services to 18 Markets in 18 Months [link to post]
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