Ahead of the UK mobile advertising conference to be held in London on June 15, where the results of a groundbreaking survey on UK mobile advertising usage will be revealed – we have some interesting stats that have just been released below:
64% of consumers would grant permission to receive mobile advertising if they are incentivised
FIVE advertisements per day [...]
By Andrew Grill
|
Posted May 28, 2009
in research
|
Tagged advertising, advertising statistics london, conference, discount code, london conference, london mobile conference, mobile, mobile ad research, mobile ad stats, mobile ad survey results, mobile advertising, mobile advertising slow, mobile advertising stats, mobile advertising success, mobile advertising survey, mobile advertising uk, mobile incentives, mobils statistics, UK mobile advertising, uk mobile stats
|
Nice to see there is some decent competition in the mobile browser space with the launch of Skyfire. Now Opera need to come up with version 9.6 for Symbian to catch up. Full press release is below – and you can download the browser from get.skyfire.com - why not give it a try! You can also [...]
According to a report in New Media Age, mobile internet usage has grown by 4% in Europe.
According to the Forrester report, some 24% of Europeans regularly access the internet on their mobile phones.
The research found mobile internet use increased over the past year, from 20%, and found the growth in take up increased for consumers [...]
By Andrew Grill
|
Posted May 26, 2009
in mobile internet
|
Tagged 3G, 4% mobile web growth, apple, barriers to growth, browsing, data roaming, Forrester, Forrester resrearch, hsdpa, iphone, mobile advertising, mobile internet pricing, mobile web, New Media Age, nma, sponsored informaton, Thomas Husson, unlimited data, vodafone
|
As suggested by the UK arm of the IAB.
Nice set of quotes from well known practitioners in this space. Worth a quick look and a re-tweet etc
Simply use http://tr.im/tenthings to re-tweet easily.
1. It’s an always on medium. Consumers love their mobile phones so much that researchers found when they took peoples phones away for a day they [...]
By Andrew Grill
|
Posted May 26, 2009
in advertising
|
Tagged 10 things, absolutely have to know, Alex Kozloff, always on, Amy Kean, app store, applications, comscore, consumers, David Fieldhouse, IAB, IAB uk, interaction, internet advertising bureau, iphone, Jeremy Copp, Jon Mew, MediaCom, microsoft, mobile advertising tips, mobile quotes, mobile social media, mobile soundbites, mobile success, mobile tips, orange, Paul Lyonette, Phonevalley, Rachel Wright, reach, sky, social media, sponsored information, Stephen Upstone, ten things, tenthings, Tim Hussain, top 10, top 10 list, top 10 mobile, top mobile tips
|
I picked up an interesting survey ahead of the UK Mobile Advertising conference to be held in June from James Cameron at Camerjam – full details below.
Operators, brands and agencies all to blame, finds survey
Over-cautious brands and advertising agencies are responsible for stalling the growth in the mobile advertising market, according to mobile industry insiders.
At [...]
By Andrew Grill
|
Posted May 26, 2009
in advertising
|
Tagged adfortel, agencies, Alcatel-Lucent, brands, Camerjam, esoou, everysingleoneofus, MobAdUK, mobile advertising, mobile advertising conference, mobile advertising uk
|
At the Mobile Advertising 2009 conference in Amsterdam last week, we were treated to an eye-opening presentation from Jens Klitzke, who is Head of International CRM Programs, at Volkswagen.
Jens walked through an excellent case study surrounding the launch of the Volkswagen Tiguan.
Basically, they built a “long lead” marketing campaign to promote the launch of the [...]
By Andrew Grill
|
Posted May 20, 2009
in advertising
|
Tagged automotive, automotive advertising, automotive advertising spend, IIR mobile advertising conference, Jens Klitzke, mad09, mobile advertising, mobile advertising budget, mobile advertising case study, mobile advertising conference, mobile advertising spend, spend on mobile, tiguan launch, volkswagen, Volkswagen Tiguan, VW
|
I received some interesting news from my friends at Xtract – press release below – looks interesting. Jouko and the team are a very smart bunch, as I have blogged previously.
Social Links On-Demand gives mobile operators 39 per cent faster payback time
Helsinki, Finland and London, England — 20 May 2009 – From today, Xtract will [...]
By Andrew Grill
|
Posted May 20, 2009
in social networking
|
Tagged advertising, community dynamics, cost per relevant audience, CPRA, crm, Emily McDaid, Hatch PR, Julien Theys, marketing, mobile advertising, mobile social media, operators, pay-as-you-go service model, press, press release, SaaS, screen digest, social intelligence, social links, Social Links On-Demand, social media, social networking, targeted advertising, viral, Xtract, xtract.com
|
I’m absolutely thrilled and excited to have been asked to speak at MoMo (Mobile Monday) Amsterdam on Monday 1st June.
The theme for MoMo #11 will be Visions on Mobile and I will be joined by some of the world’s best thinkers including
Joseph Pine II – TED speaker & Multiverse guru
Howard Rheingold – TED speaker & SmartMobs guru
Jamais Cascio – TED speaker & Mobile Sustainability guru
Alan [...]
By Andrew Grill
|
Posted May 18, 2009
in advertising
|
Tagged Alan Moore, Amsterdam, Augmented Reality, authenticity, experience economy, Howard Rheingold, Jamais Cascio, Joseph Pine II, June 1st, live stream, mass customization, mobile monday, mobile monday live feed, mobile sustainability, momo, MoMo 11, MoMo Amsterdam, momoams, multiverse, presentation, presenter, Robert Rice, smartmobs, speakerm, TED, this time it's personal, thought leader, Visions on Mobile
|
Busy day here in Amsterdam at the Mobile Advertising 2009 conference, with my friend Jonathan MacDonald chairing – I’m up tomorrow.
Today there has been a lot of noise and discussion in the press about the changes at Blyk and in Jonathan’s post “Blyk Is Not Closing: The Facts As Of 13th May 2009 “ he sets [...]
By Andrew Grill
|
Posted May 13, 2009
in blyk, mobile
|
Tagged blyk, blyk closing, blyk facts, blyk model, blyk not closing, blyk story, blyk update, jonathan macdonald, mobile advertising, the facts on blyk, youth mobile network blyk, youth MVNO
|
Interesting release from the team at Vodafone about their mobile advertising roll-out.
Some of the services coming up from Vodafone I have been personally involved with and it will be good to see Vodafone roll these out in a range of markets.
The full Vodafone release is here.
Vodafone announces today that it has fulfilled its ambition [...]
By Andrew Grill
|
Posted May 13, 2009
in advertising
|
Tagged Accor, Adidas, agencies, Allianz, BBVA, Beiersdorf, bmw, branded applications, brands, Burger King, Cadburys, china mobile, cisco, Citroen, Coca Cola, Diageo, Direct Line, Disney, Ford, General Motors, Heineken, hp, Ikea, lba, lbs, location based advertising, Lufthansa, L’Oreal, McDonalds, Mercedes, microsoft, mobile widgets, Mobilkom, Nestle, p&g, Proximus, Rick Fant, sky, Sony, Unilever, VF, Vodacom, vodafone, zonal marketing, zone detection
|
The UK’s first mobile advertising expenditure study shows the UK market was worth £28.6 million in 2008 according to the IAB.
IAB and PwC research reveals mobile ad spend higher than market expectations and doubled in size year on year. According to the press release below…
Expenditure on mobile advertising in the UK exceeded market expectation in [...]
By Andrew Grill
|
Posted May 12, 2009
in advertising
|
Tagged advertising expenditure report, Eva Berg-Winters, Guy Phillipson, IAB, IAB mobile, IAB £28.6M, Jon Mew, key growth drivers, mobile advertising, mobile advertising report, mobile advertising research, mobile advertising spend, mobile advertising study, mobile internet, PWC, uk mobile ad figures
|
This week’s Carnival of the Mobilists, the weekly summary of the best and brightest from mobile blogs around the world, is being hosted by Tsahi Levent-Levi on his VoIP Survivor blog.
This week brings you gems from some of the heavyweights, like Tomi Ahonen (on mobile data), Russell Buckley (on an SMS/MMS ad service that works) [...]
Introducing a new section here – the end game. Every week I find things that I’d like to share with London Calling readers – things that are too short for a full blog post, but too long for a tweet. Those of you who do blog will know that it takes a lot of spare [...]
By Andrew Grill
|
Posted May 8, 2009
in mobile
|
Tagged blog, end game, Forbes, friday review, jonathan macdonald, MAMA, mobile advertising, Nokia app store, Nokia N97, Ovi, Ovi app store, post, symbian freak, tweet, twitter, vodafone
|
After attending the Visiongain Mobile Advertising and Marketing Awards (MAMA) and Conference in London on Thursday, I was asked by a number of people on twitter if I could post a list of the winners and the categories for the awards.
Listed below are the categories and the winners – congratulations to all those who took [...]
By Andrew Grill
|
Posted May 8, 2009
in advertising
|
Tagged 2ego, admob, Charing Cross Hotel, Inside Mobile, jumptap, london, MAMA, MAMA 2009, Marvellous Mobile, mobile advertising awards, mobile advertising winners, mobile awards, Paran Johar, Prin'Vision, turkcell, txtNation, Upstream, Useful Networks, visiongain, Visiongain Mobile Advertising and Marketing Awards
|
As many of you know, I worked in the mobile location (LBS) space for nearly 4 years while GM of Seeker Wireless, and as such I still have a real passion for the LBS space.
I have been following closely what Google have been doing with Google Mobile Maps, Google latitude, and now the Google latitude [...]
By Andrew Grill
|
Posted May 6, 2009
in location
|
Tagged auomatic location, cell-ID, cellular location, find me, gmm, google latitide update, Google latitude, google location api, google location sharing, google mobile maps, latitude api, lbs, locate me, location, location services, locaton based services, mobile advertising, mobile social networking, where am i, WiFi location
|
Following a week of intensive meetings in Sydney, I thought I would pull my thoughts and observations together on the differences between the UK and Australian mobile markets. For those not familiar with my background, I am Australian and spent 11 years in Sydney working in the telco and online space.
I have spoken to so [...]
By Andrew Grill
|
Posted May 5, 2009
in australia
|
Tagged 3, australia, australian mobile market, australian perspective, capped plans, Jennie Bewes, mobile advertising, mobile broadband, online, optus, part 1, telstra, twitter, vodafone
|
John Tanner posted an excellent article recently over on Telcomasia.net titled “Only you can save mobile advertising”
I met with John in Barcelona at Mobile World Congress and apparently our discussion there promoted his thinking and this article – glad I helped fuel the debate John.
His byline for the article is “The real value in mobile [...]
By Andrew Grill
|
Posted May 4, 2009
in advertising
|
Tagged 3 P's, 3p mobile advertising, Andrew Grlll, behavioural targeting, Fast Company, frequency, futurist, Gigafone, google, Jamais Cascio, John Tanner, mobile advertising, opinion, pay tv, reach, relevance, relevance is the new reach, remote record, save advertising, sky, smartphone, telcomasia.net, Telcoms.Asia, telecom asia, telecomasia, thought leadership
|
This week’s carnival of the mobilists is over at mobilestance.
As always, here you can read a weekly roundup of the very best in mobile writings from across the blogosphere about mobile applications, mobile advertising & marketing, mobile web, handsets and hardware.
As always a great read, so head over to mobilestance and take a look.
By Andrew Grill
|
Posted May 4, 2009
in carnival
|
Tagged carnival 172, carnival of the mobilists, cotm, handsets, hardware, mobile, mobile advertising, mobile advertising & marketing, mobile applications, mobile marketing, mobile web, thought leadership
|
Many of you will remember that I am a big fan of the Australian TV show The Gruen Transfer, and I was one of the first UK bloggers to post about it when the show launched in July 2008.
There has been much speculation about the UK taking the series, and in this week’s Campaign [...]
By Andrew Grill
|
Posted May 3, 2009
in advertising
|
Tagged ABC, akqa, australia, bbc, BBC3, campaign, Campaign magazine, DDB, Georgina Murray-Burton, gruen, gruen transfer, James Hilton, Richard Huntington, Saatchi & Saatchi, Wil Anderson
|
