Here is a lesson in how not to use mobile as a channel.
I just had an experience that proves to me that some companies still don’t get the personal nature of mobile, and the overarching need to ask PERMISSION to engage.
I won’t name the company concerned because they have removed my mobile number from their [...]
By Andrew Grill
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Posted April 30, 2009
in mobile
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Tagged 3 P's, bad customer experience, marketing, mobile, mobile advertising, mobile channel, mobile marketing, permission, personal, preference, privacy, SMS marketing, unsolicted SMS, user data
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I caught an interesting article in today’s Financial Times by John Gapper titled “Madison Avenue feels the squeeze“.
In the article, John looks at how the battle between the “suits” (account execs) and the creatives (the ones who craft the campaigns) seems to be back on.
Quoting from the article, John says
“Four decades later, the face-off between [...]
By Andrew Grill
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Posted April 30, 2009
in mobile
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Tagged advertising, always connected, analogue, creatives, credit crunch, digital, digital agencies, financial times, FT, Gen C, John Gapper, madison avenue, media buying, media planning, mobile, mobile advertising, recession, suits
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I picked up an interesting story in the Sydney Morning Herald as I was on the plane back to London explaining the origins of the “fail whale” picture that greets twitter users when twitter is over capacity.
Apparently the artwork was designed some years ago by Sydney designer Yiying Lu, and is titled “lifting up a [...]
Unfortunately as I have been “ɹǝpun uʍop” all week (I have a raft of posts pending on the Australian market), I missed out on attending the IAB debate on mobile advertising held in London this week.
A review on the event from the IAB website is provided below. Looks like a great event – and further evidence that mobile [...]
By Andrew Grill
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Posted April 26, 2009
in mobile
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Tagged 4th Screen, Bauer, Claire Valotti, Guy Phillipson, IAB, intenet advertising bureau, James McDonald, Jon Mew, Kurt Edwards, microsoft, Mindshare, mobile advertising, o2, orange, Paul Lyonette, Sarah McCluskey, Steve Ricketts
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Digital trade body celebrates innovative advertising in partnership with Orange UK and New Media Age.
Wednesday, 15 April 2009
In partnership with Orange UK and New Media Age, the IAB is launching a new award to celebrate innovation in mobile advertising – part of its ongoing programme of educating the market about mobile and promoting innovation within [...]
By Andrew Grill
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Posted April 15, 2009
in advertising
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Tagged Alex Farber, Dragon's Den, IAB, IAB mobile, innovation award, Jon Mew, mobile advertising, mobile innovation, mobile innovation award, New Media Age, nma, orange, Orange UK, Steve Ricketts
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Over at Chetan Sharma’s excellent Always On Real Time Access, you will see a gathering of mobilists in the form of the following
Ajit Jaokar, Tomi Ahonen, Martin Sauter, Russell Buckley, Some Aussie guy, Barbara Ballard, Judy Breck and James Pearce among others
Also, time for a shout-out to our friends at MOMO Amsterdam. They host some of [...]
By Andrew Grill
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Posted April 13, 2009
in mobile
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Tagged admob, Ajit Jaokar, AORTA, Barbara Ballard, carnival 169, carnival of the mobilists, Chetan Sharma, cotm, Judy Breck, Little Springs Design, Martin Sauter, mobile monday, mobili.st, mobilists, MoMo Amsterdam, russell buckley, Tomi Ahonen, wireless moves
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An interesting survey by KPMG has shown that 40 percent of UK respondents indicated they are willing to watch ads on their mobiles in return for free music, followed by 28 percent who will view ads to access instant messaging. These figures are even higher globally – 49 percent for free music and 44 percent [...]
By Andrew Grill
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Posted April 9, 2009
in mobile
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Tagged 40% want mobile ads, kpmg, kpmg mobile survey, mobile, mobile ad survey, mobile advertising, mobile advertising survey, mobile survey, music, uk mobile survey
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I have been following what the team at PMN have been doing for a few years now with their annual mobile user experience conference called MEX. The MEX 2009 event will be held from 19-20th May in London – full details are on the MEX website.
The event founder, Marek Pawlowski is apparently a fan of [...]
This week’s best of mobile blogging – the carnival of the mobilists is over at mjelly.
Great posts again this week ranging from online sites moving to mobile, android apps, SMS marketing, pricing the new gravity twitter application, and how we can enhance the ICE (In Case of Emergency) information stored on phones at the scene [...]
By Andrew Grill
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Posted April 7, 2009
in mobile
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Tagged android, carnival, carnival of the moblists, gravity, gravity twitter, ICE, mjelly, mobili.st, SMS marketing, twitter symbiab application
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A few weeks ago I came across a mobile anti-knife campaign from the Central Office of Information (COI) here in the UK called “it doesn’t have to happen” (IDHTH). You can see the campaign at idhth.mobi (looks best on your mobile).
The campaign is being seeded across mobile sites – you can see the call to action [...]
By Andrew Grill
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Posted April 6, 2009
in advertising
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Tagged admob, Bebo, behavioural targeting, behavioural targeting approach, Central Office of Information, COI, E71, google, idhth, idhth.mobi, it doesn't have to happen, itdoesnthavetohappen.co.uk, knife crime, MIG, mobile advertising, mobile campaign, RKCR/Y&R, social media, twitter, viral, viral marketing, yahoo, youth, youth crime, youth marketing
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