Update: The winner of the debate was Rory Sutherland who successfully argued that Tim Berners-Lee should be saved. A close second was Roisin Donnelly who nearly saved P&G’s CEO A.G. Lafley. It was a great night.
I’m attending what looks like being a very interesting and unusual debate this Thursday in London at the Marketing Society.
The [...]
By Andrew Grill
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Posted March 30, 2009
in mobile
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Tagged Accelerated 360, Anita Roddick, balloon debate, Barack Obama, BUPA, David Haigh, Fiona McAnena, Hugh Burkitt, John Webster, Mark Zuckerberg, marketing society, ogilvy, Procter & GamblemA.G. Lafley, Roisin Donnelly, rory sutherland, Scott Gallacher, Tess Alps, Thinkbox, Tim Berners-Lee
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This week sees London host two important events, one being the G20 meeting, the other is carnival of the mobilists, hosted right here in London at London Calling.
For those of you who don’t know much about the carnival – have a look at www.mobili.st and to the one person this week who emailed me thinking that [...]
By Andrew Grill
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Posted March 29, 2009
in carnival
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Tagged 3g enabled, 7th mass media, Africa mobile costs, Ajit Jaokar, Amazon kindle, America, andrew grill, australia, Barack Obama, blogs, carnival, carnival 167, carnival of the mobilists, Chetan Sharma, china, clud services, cotm, Dennis Bournique, embedded clients, eu, european union, G-20, G20, G20 mobile summit, G20 summit, G20 summit special edition, geekcast.fm, Gordon Brown, india, iphone, iPhone myth buster, James Cooper, Kevin Rudd, london calling, Luxembourg, Martin Sauter, mjelly, mobile, mobile advertising evangelist, mobile blogger, mobile broadband, mobile markets, mobile opinion, mobile sensors, mobile social networking, mobile tribe, mobili.st, mobility, Per-Fredrik, sydney, Tomi Ahonen, twitter, United Kingdom, us iphone traffic, wap review, wireless moves
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I picked up a well written, if not quite cynical piece from Richard Glover in the Sydney Morning Herald about this new “twitter fad”.
His subject was “You could bring back the hula hoop if you found a way of connecting it to the net ”
In the piece, Richard suggests
“Twitter is a social networking site that [...]
By Andrew Grill
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Posted March 24, 2009
in twitter
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Tagged e-fad, hula hoop, internet fad, mobile, Richard Glover, SMH, sydney morning herald, twitter, twitter fad, web 2.0
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I’ve been sent this link www.thereallymobileproject.com from a number of sources this morning – and it’s worth a look.
Some leaders in the UK mobile space are launching something really cool – really soon.
I’ve just spoken to one of the people involved – and it will be worth the wait.
So head over to the really mobile project and click [...]
By Andrew Grill
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Posted March 23, 2009
in conversation
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Tagged blog, Boots, coming soon, conversation, heels, join the discussion, mobile, mobile news, really soon, shades, something new, the really mobile project, thereallymobileproject.com, tie, uk mobile thought leader, video
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This week’s carnival of the mobilists is over at the Wireless Industry Partnership WIP Jam Sessions blog with some great posts from Andreas Constantinou, Volker Hirsch, and Antoine RJ Wright (who interviewed Tomi Ahonen).
The team at WIP Jam sessions also nominated our post on the MMA Brands and Agencies meeting as their post of the week [...]
By Andrew Grill
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Posted March 23, 2009
in carnival
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Tagged Andreas Constantinou, Antoine RJ Wright, brands and agencies, carnival, crnival of the mobilists, mma, mobile, Tomi Ahonen, Volker Hirsch, WIP Jam sessions, wireless industry partnership
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Today Google has finally announced that their street view service has launched in the UK.
Image credit: screenshot from Google maps
As reported on the Brand Republic website:
LONDON – Google has launched its Street View service in the UK which offers ground level pictures of streets in 25 cities including London, Belfast, Cardiff, Manchester and Edinburgh.
The Street [...]
By Andrew Grill
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Posted March 19, 2009
in google
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Tagged google, google street view, google streetview, lbs, location, maps, street level photography, street view, street view uk, stret view UK
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On Monday 16th in March at London’s BAFTA, I attended an evening run by the UK chapter of the Mobile Marketing Association aimed specifically at Brands and Agencies. It was literally standing room only as the picture on the left shows (see more on my Flickr site) and the evening was sponsored by O2, MIG, MX [...]
By Andrew Grill
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Posted March 17, 2009
in mobile
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Tagged advertising agency, agencies, BA, BA mobile, BAFTA, brands, british airways, Chris Carmichael, fizzback.com, guardian, mma, mobile advertising, mobile marketing, mobile marketing association, mobile pearls, mobile quotes, mobile soundbites, ogilvy, Paul Berney, rory sutherland, Steve Wing, what you need to know about marketing
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This week’s Carnival of the Mobilists is over at Vision Mobile.
This week , the Carnival sees a truly diverse amount of topics keeping bloggers busy from App Stores to Net Neutrality and Voice.
Some great posts this week so head over to the Vision Mobile blog for a great read.
By Andrew Grill
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Posted March 17, 2009
in mobile
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Tagged advertising, app stores, behavioural targeting, Carnival 165, carnival of the mobilists, google, mobile, net neutrality, vision mobile, voice
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An interesting question! London Calling was probably one of the first UK websites to break the story of the Australian TV series The Gruen Transfer back in July 2008.
This is a show “all about advertising”, and quoting from a recent story in Campaign below
The show is named after Victor Gruen, the shopping-mall pioneer. The Gruen Transfer refers to [...]
By Andrew Grill
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Posted March 15, 2009
in advertising
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Tagged ABC, abc tv, advertising, Australian Broadcasting Corporation, Australian TV, bbc, BBC Radio 4, bottom line, campaign, Campaign magazine, Eurostar, gruen, gruen transfer, Guy Laurence, Richard Brown, Sir Martin Sorrell, SMH, sydney morning herald, tv show, victor gruen, vodafone, wpp
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Recently, Google announced that they will start “behavioural targeting” for web searches.
From their announcement:
We think we can make online advertising even more relevant and useful by using additional information about the websites people visit. Today we are launching “interest-based” advertising as a beta test on our partner sites and on YouTube. These ads will associate [...]
By Andrew Grill
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Posted March 13, 2009
in advertising
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Tagged behavioral targeting, behavioral targeting on mobile, behavioural ads, behavioural targeting, David Ogilvy, editorial, financial times, google, information, mobile advertising, permission, preference, privacy, relevance, relevance is the new reach
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After announcing the appointment of Tim Hussain as Head of Mobile Advertising for Sky back in August 2008, I finally had the chance to sit down with him today and talk about all things mobile.
Like me, he was been involved in the first internet wave (1994 – 1999) when we had small screens, dial-up internet speeds [...]
By Andrew Grill
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Posted March 13, 2009
in advertising
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Tagged 7 year old, Add new tag, BSkyB, internet advertising, mobie advertising, mobile, mobile marketing, Nokia 7110, seven year old, sky, Tim Hussain, wap
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No sooner had I blogged about Microsoft’s view of 2019 with a great short video on mobile meets retail, I read in this week’s edition of New Media Age that Tesco (the UK’s largest retailer) has signed up Unilever to a trial of a mobile-based Clubcard scheme.
Article from NMA by Alex Farber below:
Tesco Mobile has signed Unilever as [...]
I came across the video presented below over at Dave Knox’s blog Hard Knox Life (he’s a Brand Manager at P&G), who in turn found it at Feed: The Digital Design Blog. It was previewed at the Wharton Business Technology Conference by Microsoft Labs – looking at “Microsoft 2019“.
The video shows how mobile might meet retail [...]
By Andrew Grill
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Posted March 12, 2009
in retail
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Tagged Digital Design Blog, FEED, future of mobile, future of retail, Hard Kmnox Life, microsoft, Microsoft 2019, Microsoft Labs, mobile advertising, MVNO, retail meets mobile, Target, tesco, Tesco mobile, Wharton Business Technology Conference
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I had lunch today with Javier Foncillas who is Director of Branded Content for Vodafone. He was very excited as they have just launched their new Vodafone music service – reaching deals with the leading record labels to provide DRM free MP3 music. From what he told me, it was an interesting process in [...]
By Andrew Grill
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Posted March 12, 2009
in music
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Tagged apple, comes with music, digital rights, Douglas Merrill, DRM, DRM free music, EMI music, itunes, Javier Foncillas, mobile music, MP3, Nokia, Peter Knook, Real Networks, Rob Wells, side-load, sideload, sideloaded music, Sony Music, Thomas Hesse, Universal Music, unlimited music on your mobile, Vodadone, Vodafone music, Vodafone Music Catalogue
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This week’s carnival of the mobilists is being hosted at Ubiquitous Thoughts - edited by Mark van ‘t Hooft.
This week’s roundup in mobile covers topics such as mobile applications and development, mobile communication, mobile content, mobile marketing and mobile statistics.
This week Mark has nominated one of our posts “Twitter vs Google search – is this the [...]
By Andrew Grill
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Posted March 9, 2009
in carnival
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Tagged @moso09, carnival, carnival 164, carnival of the mobilists, mobile applications and development, mobile communication, mobile content, mobile marketing, mobile social networking, mobile statistics, moso, Ubiquitous Thoughts
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Last Friday I was in the Hospital Club in Covent Garden, where I am a member.
Another guest came up to me and introduced himself – saying he had seen me present at the Every Single One of Us Powwow event in January.
We spoke for a few minutes about a new mobile proposition he was working [...]
By Andrew Grill
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Posted March 7, 2009
in mobile
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Tagged 3P's of mobile advertising, esoou, every singe one of us, Hospital Club, mobile ventures, permision, permission, powwow, preference, privacy, user control, user preferences
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Many you reading this post are probably are aware of the product adoption curve – an example is shown below (from Wikipedia). It is based on Everett Rogers Technology Adoption Lifecycle model - here is a quick refresh below.
Summarising the curve in words – from Kzero’s blog
Innovators are brave people that are willing to trial new [...]
By Andrew Grill
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Posted March 6, 2009
in thought leadership
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Tagged Crossing the Chasm, dabr, delicious, ealy adopter, early majority, Evertt Rogers, faebook, flickr, Geoffrey Moore, innovator, Jane Fonda, laggard, late majority, linkedin, mobile, new technology, technology adoption curve, technology adoption lifecycle model, technoogy adoption curve, tweetdeck, twitter
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UPDATE: March 6 2009 – since finishing this article last night, my twitter theory about breaking news and the power of twitter search has been once again proven correct. At 09:57 GMT this morning, one of my Melbourne twitter friends @emilyfreeman tweeted “did the earth just move? Seriously??”.
This article was also published by Digital-Media magazine in Australia [...]
By Andrew Grill
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Posted March 6, 2009
in twitter
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Tagged @andrewgrill, ad age, breaking news, dabr, eric schmidt, eureka moment, google, local search, local social search, melbourne earthquake, mobile advertising, mobile social, mobile social networking, mobile social search, twitter, twitter news, twitter search
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This week’s carnival of the mobilists is hosted by the Queen of the Carnival, Judy Breck over at Golden Swamp.
This Carnival is packed with nuggets of writing gold created over the past week by veteran bloggers from the mobile space.
Posts include touch screens, app stores, mobile world congress, and the economy – a wide and [...]
By Andrew Grill
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Posted March 2, 2009
in carnival
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Tagged app stores, carnival, carnival 163, carnival of the mobilists, golden swamp, Judy Breck, mobile congress, thought leadership, touch screens, wireless
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I came across an excellent post from Jason Falls about a discussion he had with David Ogilvy’s biographer, Kenneth Roman.
I recently read and reviewed Kenneth’s excellent book, and suggested that as David was a strong fan of DM, he might have liked mobile as a medium for advertising. Well I was partly right, and Jason was [...]
Mobile advertising in 40 seconds. This is the shortest presentation I think I have ever given!
I ran into Jeb Brilliant outside the Spinvox stand in Barcelona and he pointed his phone at me and said talk! The result is me explaining the Gigafone full screen permission based solution in just 40 seconds.
He also interviewed number [...]
By Andrew Grill
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Posted March 1, 2009
in advertising
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Tagged Gigafone, Jeb Brilliant, Kerry Ritz, mobile advertising, mobile world congress, MWC, Palringo, Rafi Ton, spinvox, Veronica Livshits, video interviews
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