London Calling » 2009

Are app stores just another type of walled garden?

With the flurry of announcements about application stores at Mobile World Congress in Barcelona recently, it got me thinking…
At what point does an application store from Apple, Nokia or a mobile operator simply become another walled garden?
Let’s check for the signs that app stores are really just a new type of walled garden:
- app store [...]

By Andrew Grill | Posted February 28, 2009 in app store | Tagged android, Android market, ap store, app store, apple, application store, carrier deck, epoceware, google, iphone, mobile applications, Nokia, o2, operator deck, operator portal, orange, Ovi, symbian, vodafone, walled gardens | Comments (4)

Mobile coupons could be just the ticket for frazzled consumers

Recently while I was sitting in Madrid airport having just come from a very successful meeting about mobile advertising I saw an article in the Financial Times by Jonathan Birchall titled Advertisers switch focus to money-off coupons, so I thought it worth highlighting.
America is well known for its coupon culture, but it seems the economic [...]

By Andrew Grill | Posted February 28, 2009 in mobile coupons | Tagged advertising, Alan Moore, allure of the mobile society, consumers, discount, Jonathan Birchall, mobile coupons, money-off coupons, p&g, procter and gamble | Comments (2)

For mobile advertising, orchestrate don’t dominate says Peggy Anne Salz

One of the industry’s sharpest minds, Peggy Anne Salz from msearchgroove has penned a simply brilliant column that looks at mobile advertising.
Her takeaway from the article is republished again below:
“Mobile advertising is at a critical juncture. Fortunately, the industry recognizes the need to speak the same language. Now it must begin to tackle the channel [...]

By Andrew Grill | Posted February 27, 2009 in opinion | Tagged acision, analyst, Gigafone, mobile advertising, msearchgroove, netsize guide, ogilvy, opinion, Peggy Anne Salz, RCR Wireless, thought leadership | Comments (0)

London Calling visiting Sydney April 20 – 24

Just some advance notice that the London Calling crew (that’s me) will be visiting Sydney in April.
I’m travelling with my wife and daughter to see our family and friends (have not been back to Sydney since we moved to London in October 2006) and during this week I will be meeting with a number of brands, agencies and [...]

By Andrew Grill | Posted February 27, 2009 in advertising | Tagged european mobile perspective, london calling evangelist, mobile evangelist sydney, sydney | Comments (0)

Telecom TV at Mobile World Congress on Mobile Advertising

On Monday 16th February at Mobile World Congress, Telecom TV held one of their Main Agenda sessions on Mobile Advertising – posing the question:
“What role can Mobile Advertising play as operators seek to finance consumer data applications? What makes us think that users want or will tolerate advertising as part of their already expensive mobile [...]

By Andrew Grill | Posted February 16, 2009 in advertising | Tagged barcelona, Gigafone, gsma, Henry Stevens, Martyn Warwick, mobile advertising, mobile advertising debate, mobile advertising education, mobile advertising video, mobile debate, mobile world congress, MWC, Tanya Field, telecom tv, telecomtv, Telefonica O2 | Comments (0)

GSMA publish results from UK metrics study on mobile advertising

16 February 2009, Barcelona, Spain: The GSMA and a task force comprising Telefónica, Vodafone, Orange, T-Mobile International and 3, today unveiled the results of a feasibility study examining mobile audience metrics that will enable media and advertising agencies, brands and publishers to deliver better mobile advertising campaigns. The study, part of the GSMA’s Mobile Media [...]

By Andrew Grill | Posted February 16, 2009 in mobile | Tagged 3, GSM Association, gsma, mobile advertising, mobile world congress, moibile metrics, MWC, o2, orange, t-mobile, UK mobile operators, vodafone | Comments (0)

Gigafone launches Ochre a new digital advertising marketplace with nine partners

Full disclosure: Gigafone is a client and we are incredibly excited to announce a new digital advertising platform with some truly outstanding partners.�
The reason I am excited, is that as part of my 2009 year of action, we’re helping to drive some of the change sorely needed in the mobile advertising space – namely

A truly open [...]

By Andrew Grill | Posted February 16, 2009 in mobile | Tagged Aditon, barcelona, demographic targeting, Gigafone, Icom Group, Liquid Air Lab, mobile advertising solution, mobile world congress, MWC, Ochre, open digital marketplace, OwnSkin, Palringo, Sponge Group, Vizimo, Xtract, Yodel Digital | Comments (4)

Gigafone and Xtract partner to create a superior mobile marketing platform

Full disclosure: Gigafone are one of my clients. I am absolutely delighted that the very smart team from Xtract have partnered with Gigafone. Xtract have a seriously smart solution and when plugged into what we’re doing at Gigafone, this should help to move the industry towards what is needed to get mobile advertising really moving.
Knowing that thought leaders Alan [...]

By Andrew Grill | Posted February 12, 2009 in advertising | Tagged 3D user profiles, advertisers, Alan Moore, analytics, brands, communities dominate brands, cost per relevant audience, Gigafone, Jouko Ahvenainen, measuring mobile campaigns, mobile advertising, mobile marketing platform, mobile metrics, mobile operators, social media, social media marketing, Xtract | Comments (2)

Carnival of the mobilists 160 at all about iPhone

This week’s Carnival of the Mobilists is hosted over at the all about iPhone blog.
This week’s posts cover everything from location, platforms, standards, Mobile 2.0, Mobile World Congress, and how mobile is bigger than TV and the internet.
Our post on Google Latitude has also been included in this week’s carnival.
Head over to the all about iPhone blog for this week’s best [...]

By Andrew Grill | Posted February 9, 2009 in carnival | Tagged all about iphone, allaboutiphone, carnival, carnival 160, carnival of the mobilists, Google latitude, lbs, location, mobile advertising, thought leadership.mobile broadband blog | Comments (0)

Telecoms Hothouse: Mobile advertising industry calls for action

On January 22nd in London, Mobile Europe hosted a roundtable sponsored by Gigafone on mobile advertising.�
The question for the roundtable hosted by Mobile Europe Editor Keith Dyer was
“What do agencies, brands, technology providers and operators need to do to turn mobile advertising into a success story in 2009?”
Sounds like a job for Telecoms Hothouse, an independent [...]

By Andrew Grill | Posted February 6, 2009 in advertising | Tagged Gigafone, IAB, keith dyer, mobile advertising, nielsen, o2, O2 media, Publicis Dialog, rountable, telecoms hothouse | Comments (0)

First look at Google Latitude – location sharing made easy

I’m delighted to see Google launch their Latitude product, as I have been saying for some time privately as well as during my numerous presentations on location and location advertising that this would be the next step for Google mobile maps (GMM).
As Google have the monopoly on worldwide automated location determination (via their GMM application [...]

By Andrew Grill | Posted February 5, 2009 in location | Tagged blogloc, fireeagle, gmm, google, Google latitude, google mobile maps, lba, lbs, locatik, location based services, location sharing, Mapmytracks, mobile advertising, mobile location, nokia maps, Palringo, Puskaradio, social networking | Comments (11)

Gigafone joins Ogilvy’s London Digital Lab to showcase its new mobile marketing solution

London, 05 February 2009: Gigafone, the leading mobile marketing solutions group, today announced that its patented mobile marketing system, RingMate is being showcased in Ogilvy Group UK’s London Innovation Lab, which is designed to explore new ways in which brands can communicate and engage with their customers.
RingMate enables brands to deliver engaging, personalised content to [...]

By Andrew Grill | Posted February 5, 2009 in advertising | Tagged digital lab, Gigafone, Gregory Khaldey, innovation, mobile advertiisng, ogilvy, Ogilvy Group UK, Ogilvy Lab, Ringmate, scott seaborn, UK mobile advertising | Comments (1)

Andrew Grill speaking engagements 2009

The year is already starting to fill up with a range of speaking engagements across Europe – summarised below.
If you would like to invite me to speak at your next event, please contact me directly or call +44 788 198 6694 (GMT +1 timezone).
Mobile World Congress – Ogilvy Telco Conference, Barcelona 19 – 20 Feb
London [...]

By Andrew Grill | Posted February 5, 2009 in speaking | Tagged "web goes mobile" "Brussels November 2009", ad:tech London, adtech, conference, conference speaker, dialog konferansen, dialogue conference, digital training company, dinner speaker, guest speaker, IIR conference, IIR mobile advertising conference, Keynote Speaker, mc, MEX, MEX 2009, mobile advertising, mobile advertising evangelist, mobile evangelist, mobile internet 2009, mobile marketign course, mobile marketing summit, mobile monday, Mobile Monday amsterdam, mobile social networking, mobile speaker, mobile user experience, mobile world congress, momo, Ogilvy telco conference, presenter, speaking, speaking engagements, The Next Speaker, thought leader, visiongain, Visiongain MAMA awards, visonary | Comments (0)

London Calling makes the top 30 UK tech blog list

I came across a heads-up post from Neville Hobson that shows the top UK blogs ranked by blog search site Wikio for February 2009. Wikio gave Neville an advance look at their latest ranking of some of the top tech blogs in the UK and listed here are the top 30.
I’m happy to report that London [...]

By Andrew Grill | Posted February 4, 2009 in blogs | Tagged best tech blogs in UK, mobile, mobile advertising, tech blog rankings, top uk blogs, top uk tech blog, uk blogs, uk tech blog ranking, uk technology blogs, Wikio, wikio.co.uk | Comments (0)

David Ogilvy on mobile advertising – what would he have thought?

Sadly “David Ogilvy on mobile advertising” will never be written as the great man passed away in July 1999. It would be a great companion to his classic 1993 book “Ogilvy on Advertising“, the cover of which is shown on the left.
Having just read the brilliant biography on David Ogilvy “The King of Madison Avenue“ by Kenneth [...]

By Andrew Grill | Posted February 1, 2009 in advertising | Tagged ad man, advertising, advertising genius, BIG IDEA, biography, David Ogilvy, David Ogilvy on mobile advertising, Kenneth Roman, mad men, mobile advertiisng, mobile crm, Ogilvy & Mather, Ogilvy & Mather Worldwide, Palgrave Macmillan, permisison, preference, privacy, WE SELL. OR ELSE | Comments (3)

Pitfalls to avoid when planning a mobile campaign

I spotted a pingback to the Digital Lounge presentation post from the Neoco blog, with a nice summary of the presentation I gave last week in London – thanks guys!
On the post, they also mentioned a mobile campaign seen on the London underground with an SMS call to action.
According to the post it was an Action Aid [...]

By Andrew Grill | Posted February 1, 2009 in mobile | Tagged call to action, mobile advertising, mobile campaign, mobile campaign pitfalls, sms, underground | Comments (0)

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Monthly Archives: February 2009

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