Hat tip to Barry Hurd over at 123 Social Media. He wrote an interesting post on PR companies and blogging.
In true social media fashion, I was alerted to the blog via a tweet from Amelia Torode (@nylonmeals of VCCP fame).
In the post, Barry asks if current communication firms that are lacking a cohesive social media strategy [...]
I presented at a very lively Digital Lounge event held at the Adam Street private member’s club in London on Thursday on mobile advertising. It was well attended and there were LOTS of thoughtful questions and opinions during and directly after my presentation as well as during drinks afterwards.
My 4 key points were
1. Time for [...]
MobileMonday Barcelona and the Mobile Monday Community are organizing Mobile Peer Awards during the Mobile World Congress in Barcelona. The February 16th event is expected to draw several hundred participants to see which of the international candidates are most successful in the eyes of the peers.
The competitors have been selected by local MobileMonday chapters based [...]
By Andrew Grill
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Posted January 26, 2009
in mobile world congress
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Tagged Addict Digital Medi, aka-aki networks, Aradiom, Babajob.com, Big in Japan, bioLocate, Dial2Do, early-stage startups, emerging startups, Fortumo, fring, Getjar Networks, Keynetik, Mob4Hire, mobile monday, Mobile Monday Bangalore, mobile monday barcelona, Mobile Monday Berlin, Mobile Monday Brussels, Mobile Monday Buenos Aires, Mobile Monday Copenhagen, Mobile Monday Dallas, Mobile Monday Dublin, Mobile Monday Estonia, Mobile Monday Istanbul, Mobile Monday Jakarta, Mobile Monday Lithuania, Mobile Monday Madrid, Mobile Monday Munich, mobile monday peer awards, Mobile Monday Silicon Valley, Mobile Monday Sweden, Mobile Monday Sydney, Mobile Monday Tel Aviv, Mobile Monday Vancouver, Mobile Monday Washington DC, mobile peer awards, mobile start-ups, mobile world congress, MobileMonday, Mobintech, MWC, Orbster, Oxynade, PopCatcher, Soonr, Tellmewhere, Unkasoft Advergaming, Xumii
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This week the Carnival of the mobilists is over at the VoIP Survivor blog where one of our posts is featured – with the comment
Andrew Grill from London Calling deals with the need for mobile advertising to provide more value to advertisers in 2009 – a need that can be satisfied with better context. Andrew does [...]
I was drawn to this story from a post at mUmBRELLA. According to the lovely Natalie Apostolou at Digital Media magazine, Optus has entered the mobile advertising game, completing its first significant pilot campaign with client McDonalds over December to over 100 customers.
Quoting the story below:
Optus General Manager content and portals Mark Mulder, revealed to Digital Media [...]
Peggy Anne Salz, my good friend and fellow blogger over at MSearchGroove (where I write occasional guest columns) has posted this week on a subject dear to my heart – that of the need for mobile advertisers to deliver more benefits to publishers and advertisers.
In Peggy’s recent post she says:
“The mobile advertising market has reached a [...]
I caught this story in New Media Age, and thought it worth repeating.
I know Claire from MindShare, she is lovely – and I rate her as one of the agency side people who really “get” mobile. MindShare are in good hands if she is behind this initiative. The story from NMA is below.
Media agency MindShare [...]
Just a heads up to all London Calling readers. Today I participated in a very lively and interesting roundtable hosted by Mobile Europe Magazine and sponsored by Gigafone on “How to succeed in mobile advertising in 2009″.
Held at the funky Wallace Space in St Pancras, I was joined by Editor Keith Dyer and some of [...]
By Andrew Grill
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Posted January 22, 2009
in opinion
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Tagged Gigafone, how to succeed in mobile advertising, IAB, james macdonald, Kent Ferguson, Kieron Matthews, mobile advertising, Mobile Europe Magazine, nielsen mobile, o2, publicis, roundtable, Thomas Curwen
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I had a chat to the mippin guys yesterday about a new offering which they are releasing today – more below.
Mippin, the mobile content discovery service, today heralds a new era of interaction between published internet content on Mippin and the touch screen functionality of the iPhone and Android devices. With the first major upgrade [...]
By Andrew Grill
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Posted January 22, 2009
in android, iphone
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Tagged apple, g1, google phone, iphone, mippin, mobile content, mobile content discovery, mobile discovery, mobile sites
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Russian mobile advertising pioneer Gigafone unveiled as sponsor of the world’s biggest global mobile short film festival.
21st January 2009, Moscow Russia: Gigafone, the leading Russian mobile advertising provider, has today announced its sponsorship of the MOFILM Short Film Festival , to be hosted by Kevin Spacey, in Barcelona at the Mobile World Congress (16-19th of [...]
Two-time Academy Award-winning actor and director Kevin Spacey will headline at the GSMA’s Mobile World Congress (16-20 February 2009) in Barcelona, as host of the MOFILM Mobile Short Film Festival and mobile entertainment keynote speaker.
The MOFILM Mobile Short Film Festival is the first of its kind, and highlights the increasing influence of the mobile medium [...]
By Andrew Grill
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Posted January 21, 2009
in mobile world congress
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Tagged 3gsm, barcelona, GSM Association, gsma, Kevin Spacey, mobile advertising, mobile films, mobile industry, mobile short film festival, mobile world congress, mofilm, MWC, short film festival
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Just a heads up about the next Digital Loungers event in London on January 28th where yours truly will be speaking.
More details below but apparently the event is sold out but there is a waiting list.
Our next networking event will be on Wednesday January 28th in Central London and will be sponsored by the Digital [...]
Over at Rory Sutherland’s blog, he has hit the nail on the head regarding social networking.
In the post, titled “a dog that doesn’t bark” he muses
…This new approach is almost the opposite of the first, “viral” approach. For, rather than using networks effects to reach a lot of people indiscriminately and cheaply, it uses network [...]
Over at mjelly, you will find this week’s Carnival of the Mobilists.
James has thoughtfully split up this weeks best posts in mobile into several discrete sections.
On the mobile market, Tomi Ahonen and Dean Bubley give their views and you will also read posts on mobile business models, mobile advertising and marketing, mobile Learning, healthcare and [...]
By Andrew Grill
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Posted January 19, 2009
in carnival
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Tagged "mobile business models", "mobile handsets", carnival, dean bubley, Government, healthcare, marketing, mobile advertising, mobile internet, mobile learning, mobile market, mobilists, thought leadership, Tomi Ahonen
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I was settling into my seat on a BMI Airbus A320 heading to Moscow on Thursday night from London, and I reached above my head to turn on the light switch above my seat.
Imagine my surprise when I saw this warning panel below. Now that smoking is banned on all flights, they have replaced the [...]
I was honoured to be interviewed on camera by Jonathan MacDonald about mobile advertising as part of the everysingleoneofus project.
I rarely watch myself back on video but I was very pleased with the result. On the 17 minute video below, Jonathan MacDonald and I talk about many of the issues facing mobile advertising today – [...]
I caught an interesting article in the Financial Times which outlines a report from the IPA on how media agencies are slow to embrace the online world.
Quoting from the report
The Institute of Practitioners in Advertising, which will publish the “Social Media Futures” report compiled by Future Foundation next week, has warned that advertising agencies face [...]
This week over at Mobile Industry Review, my good friend and fellow mobile advertising evangelist, Jonathan MacDonald from Ogilvy is hosting a series of video interviews with thought leaders in the mobile advertising space.
In the words of Ewan MacLeod from MIR
I envisioned Jonathan inviting five guests that he really, really rates — connected to the mobile advertising arena — to [...]
By Andrew Grill
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Posted January 15, 2009
in thought leadership
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Tagged esoou, every single one of us, everysingleoneofus, jonathan macdonald, mir, mobile advertising, mobile industry review, thought leaders, video interview, video views
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If you use twitter, and aren’t using TweetDeck – what’s wrong with you!
While I was at Tuttle in London on Friday, I wasn’t there long enough to catch up with TweetDeck guru, Iain Dodsworth.
Lucky for us though, our man inside - Christian Payne (@documentally) was there and he recorded this short interview below.
Talking With TweetDeck from Documentally [...]
The long awaited Everysingleoneofus powwow will be held in London on Thursday 15th January starting at 18:15 at the Institute of Contemporary Arts in Central London.
Make sure you register for this event as we are expecting a capacity crowd.
Some more details on the event below. Venue: Institute of Contemporary Arts: Nash Room – quickest way [...]
Over at Futurelab, they have a considered review of traditional advertising agencies and how they believe they must change and adapt to stay relevant and in tune with client needs.
In the free slideshare (see below), they suggest in their 12 Remedies to Set Things Right:
1. Become a solution house …
2. … Or Not
3. Talk Money
4. [...]
As a courtesy to all of our readers who subscribe via RSS, just a quick note to say as part of the Feedburner acquisition by Google, the feed has been transferred into the Google domain and the new feed address is http://feedproxy.google.com/andrewgrill
You should not have to change anything in your feed reader as the old address [...]
I caught the news over at MobiAd news about MediaCom running a campaign for T-Mobile using the Nokia Media Network, with ad serving from Eyeblaster’s Ad Campaign Manager platform.
Quoting from the story:
Third-party ad serving may become important to the mobile advertising industry, as it allows for more consistent measurement of advertising results across mobile publishers and [...]
By Andrew Grill
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Posted January 6, 2009
in advertising
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Tagged 3rd party, active digital footprint, ad serving, Add new tag, cost per relevant audience, cpm, CPRA, digital footprint, eyeblaster, MediaCom, metrics, mobiad news, mobile advertising, mobile advertising measurement, mobile campaign, passive digital footprint, social media marketing, Stefan Bardega, t-mobile
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I read a really interesting article on the weekend in the Financial Times on the demise of the famous advertising agency Collett Dickenson Pearce, CDP to the headline writers, “Colletts” to its friends and rivals. This was on the back of a TV show I caught late on Saturday night called 100 greatest TV ads, [...]
This week, the Carnival of the mobilists number 155 is over at Helen Keegan’s musings of a mobile marketer blog where you can read a range of interesting posts on the past and future, mobile marketing, mobile development, the mobile industry, as well as devices and software.
Head over to Helen’s blog to read the best [...]
Happy New Year to all London Calling readers and welcome to the year of ACTION!
You thought I was going to say the year of mobile didn’t you?
I’m really over people saying “20xx will be the year of mobile”, in fact when we were filming some thought leaders for an upcoming series on Every Single One of US, [...]
