I was honoured to be asked to chair, speak and also sit on a panel at the IIR Location 2008 conference in Berlin this week.
It was quite a conference on a number of fronts, and over the weekend I will be providing a more comprehensive review. In the meantime, have a look at James Cameron’s [...]
Over at Telematics Update, Thomas Hallauer asked for my views on a recent FT article on how the credit crunch might affect spending on mobile advertising.
Hear over to Telematics Update to read my views. Thanks Thomas for the opportunity to respond to the discussion.
In summary – the current environment presents marketers with a huge opportunity [...]
Read this week’s carnival of the mobilists at host Tsahi Levent-Levi’s Voip Survivor’s Carnival, where the hot topics of the week’s best blogging are developing for mobile, advertising, and metaphors and associations.
This week the carnival caters for three separate audiences:
Posts relevant for those developing for mobile.
Advertising related – there is a nice catch of ad related posts.
Readings [...]
Next week in Berlin, I have been invited to give a keynote at the LBS 2008 conference run by IIR Conferences. I am no stranger to this event, having spoken at, sponsored and chaired the LBS 2006 conference in London, and the LBS 2007 conference in Madrid.
Since leaving Seeker Wireless in July, I have been inundated [...]
By Andrew Grill
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Posted October 23, 2008
in advertising
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Tagged jonathan macdonald, lbs, lbs 2008, location based advertising, location based service, location conference berlin, location enabled advertising, location expert, location expertise, mobile advertising, msearchgroove.com, ogilvy, peggy salz
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I have had a long association with Peggy Saltz from msearchgroove and she has invited me to write semi-regular guest posts on her site. The latest of these addresses the issues we currently face with mobile advertising.
Peggy gives a great introduction to the post over on msearchgroove, and Jonathan Macdonald, one of the drivers behind [...]
By Andrew Grill
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Posted October 21, 2008
in opinion
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Tagged jonathan macdonald, mobile advertising, mobile marketing, msearchgroove, ogilvy, opinion, permission, preference, privacy, procter and gamble
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Welcome to edition 146 of Carnival of the Mobilists.
It might be my birthday this week, but you get all the presents in terms of some fantastic posts from the world of mobile. This week, the carnival comes to you from London as the attention of the mobile world is focussed on Earls Court and Symbian’s [...]
By Andrew Grill
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Posted October 20, 2008
in carnival
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Tagged 3g americas, 3g broadband router, advertising, Ajit Jaokar, bango whitepaper, carnival, carnival of the mobilists, Chetan Sharma, eu, european union, g1, google andriod, handheld learning, iphone, london, london calling, marketing, mobile advertising, mobile blogs, mobile marketing for newbies, mobile marketing whitepaper, mobile video, mobilists, msearchgroove, mtrends, nfc, Nokia 5800, peggy salz, Rude de Wade, smartphone show, symbian, thought leadership
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As reported on Brand Republic, this year you can use your mobile to donate to the Poppy Appeal run by the Royal British Legion for the 2008 appeal. The Legion is a UK charity providing support to the serving and ex-Service community and their families.
Traditionally, volunteers on the street sell poppies to passers by, and you [...]
By Andrew Grill
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Posted October 15, 2008
in mobile fundraising
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Tagged 2008 poppy appeal, buy a poppy via mobile, charity fundraising, charity via mobile, donate by text, donation via mobile, legion, poppy appeal, poppy by text, poppy text, Royal British Legion, tanla mobile, text poppy to 80848, www.poppy.org
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At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant at Ogilvy.
Jonathan explained that Ogilvy puts digital, including mobile in the middle of the equation and this is quite unique for an agency with expertise across [...]
By Andrew Grill
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Posted October 15, 2008
in advertising
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Tagged 3 p's of mobile advertising, Add new tag, advertising, blyk, budapest conference, Foursquare, jonathan macdonald, mma, mobile advertising, mobile marketing forum, mobile web, new paradigm, new way of thinking mobile, new world, ogilvy, permisison, permission, preference, privacy, purpose, social advertising, social media, social networking, what is mobile advertising
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A recent report in London’s Financial Times by Tim Bradshaw claims that
“The global economic downturn is set to hit advertising on mobile phones until at least 2010, when marketing agencies expect clients to increase their budgets.
Advertising agencies say clients are reining in their marketing spending and focusing on proven mediums such as mass audience television and the [...]
By Andrew Grill
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Posted October 14, 2008
in opinion
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Tagged advertising downturn, advertising on mobile, credit crunch, disruptive play, economic downturn, financial times, FT, mobile ad spending, mobile advertising, mobile operators, tim bradshaw
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On Monday 13th October, I attended a very interesting Mobile Monday in London on Near Field Communication (NFC).
The event was kindly sponsored by Proxama who are not just into NFC, but also doing some smart things with interactive TV.
The two speakers were Victoria Richardson, who is Head of Marketing at Proxama (and who also kindly contacted me [...]
This week’s Carnival of the mobilists is over at blog.mjelly.com
Post of the week is from Carnival Regular Igor Faletski at Mobscure who has some real data from a recent project showing some massive growth in a mobile internet service, and posing the thought that in terms of mobile service delivery, SMS is dying, as a [...]
At the MMA mobile marketing forum in Budapest last week, I heard an excellent keynote on day 2 from Khurram Hamid who is Global Head of Mobile Marketing for Procter & Gamble.
Now first off, for a major brand such as P&G have their own global mobile marketing head shows that P&G are serious about mobile.
Khurram definitely gets mobile, [...]
By Andrew Grill
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Posted October 12, 2008
in advertising
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Tagged advice for mobile advertisers, brands, budapest, Khurram Hamid, mma, mobile, mobile advertising, mobile communities, mobile marketing association, mobile marketing forum, p&g, procter & gamble, what brands want
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Congratulations to the team at my old company, Seeker Wireless who have picked up the Vodafone Innovation Partner of the Year award from Vodafone New Zealand.
As the one responsible for the Vodafone New Zealand deal in the first place (I was their 3rd employee back in 2004 and ran Sales and Business Development), it is great to [...]
Over at Julian Cole’s ad pioneers blog, there is a comprehensive list of the top 100 Australian marketing blogs. You will see that London Calling has snuck into the list at number 7!
The criteria for inclusion was the blog had to be written by an Australian (check) or by someone living in Australia. Well done [...]
At the MMA Mobile Marketing forum today in Budapest, I witnessed a truly excellent presentation from Alexandra Deutsch, Managing Director, Out There Media, and Matthias Grundböeck, Director Residential Marketing, VIPnet.
They presented on a new ad-funded model from Croatian operator Vip called “Tomato Plus”.
Now while they did not say it on stage, this is the first [...]
By Andrew Grill
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Posted October 8, 2008
in advertising
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Tagged ad funded model, ad-funded, ad-funded mobile operator, adfund, blyk, blyk model, breaking news, croatia, mma, mobile marketing forum, mobucks, out there media, tomato plus, vip, vipnet
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The team at Spinning Around have again produced a list of the top 101 marketing blogs in the UK, and this list is based on the AdAge Power 150, the top UK bloggers on all things advertising and marketing on 1 August 2008.
If you feel that you should be included, you can get in touch [...]
Here in Budapest, the Mobile Marketing Association (MMA) has been holding a 2 day mobile marketing forum.
I was fortunate to have been asked to give a presentation on the morning of the first day, thanks to Roland Tauchner from DIMOCO who was the one actually scheduled to present.
At dinner in downtown Budapest on the night [...]
Hello from Budapest where I am attending the Mobile Marketing Association mobile advertising forum this week.
Ahead of the conference 15 or so of had dinner in central Budapest tonight and debated among other things the state of the mobile advertising market.
For those of us not here, the next best thing is this week’s carnival of [...]
Perhaps this photo taken in leafy Holland Park in London needs no caption.
London is a diverse and interesting city, and having lived here for the last 2 years I am constantly amazed at the interesting people I come across each week.
This morning I attended a social networking event, and met Mario Cacciottolo who has a really interesting concept and website called someone once told me.
He has an [...]
I met up with James of the mjelly mobile 2.0 blog at the mashup event at BBH on Tuesday in London and he told me about a new site he’s just launched at mjelly.com (PC) and m.mjelly.com (mobile).
mjelly is a directory of mobile web sites and mobile softwaredesigned to help solve the problem of search and discovery for [...]
I was invited to a very interesting roundtable organised by Netimperitive, sponsored by Reactor Mobile and held at the offices of Blyk on Tuesday in London.Â
The attendee list below is a who’s who of the mobile advertising ecosystem, and as such some very healthy and lively debate ensued.
The most common theme of the debate was “why [...]
By Andrew Grill
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Posted October 1, 2008
in opinion
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Tagged blyk, bmw, debate, dunnhumby, jonathan macdonald, mobile advertising, net imperitive, netimperitive, ogilvy, reactor mobile, roundtable, turkcell, vodafone, what is stopping mobile
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This is being blogged on an HSDPA laptop – a Sony TZ31WN to be precise.
Ever since Sony added HSDPA modems to their über lightweight laptop range I just had to have one. Not just because of the small size, meaning that in an aeroplane when the fat guy in front of you leans riiiight back in [...]
