I attended a very interesting evening at the Institute of Directors in London on Monday on marketing analytics.
Speaking was Robert Diamond who is MD of Emnos, who run Europe’s largest loyalty program, and are competitors to Dunnhumby in the marketing analytics space.
In Robert’s excellent 50 minute presentation, he did not mention mobile once! A mobile icon [...]
By Andrew Grill
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Posted September 30, 2008
in opinion
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Tagged boots advantage card, dunnhumby, emnos, iod, marketing analytics, mobile advertising, mobile analytics, robert diamond, russell buckley, tesco clubcard
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This week amongst all the turmoil on the financial market, one thing is sure – the Carnival of the mobilists is here to present the best in mobile. This week it is hosted over at the phones show (aka the smartphone show).
One major theme in recent times has been mobile advertising and this Carnival is no [...]
In this week’s Campaign, there is a quote that could not go unreported. As part of the Economist’s advertorial on inspiration, they interviewed Will Collin (left) who is a founding partner of Naked Communications about “inspiration”.
In the Q&A that followed, he was asked “what idea should we be taking more seriously”.
In his response (copied below) he singles [...]
By Andrew Grill
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Posted September 29, 2008
in advertising
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Tagged campaign, economist, marketing, mobile advertising, mobile marketing, ogilvy, permission, quote of the week, scott seaborn, Sir Martin Sorrell, will collin, wpp
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On Wednesday 24th September, I was among the presenters invited to speak at the British Computer Society’s evening on Mobile Location Based Services in London.
The event was organised by the British Computer Society, North London Branch, in association with the BCS Geospatial Specialist Group.
I was joined by Justin Davies from NinetyTen, and Gary Gale from [...]
By Andrew Grill
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Posted September 25, 2008
in conference
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Tagged bcs, british computer society, buddyping, geoblog, google, lbs, location, maps, vodafone receiver article, yahoo, zone detection
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On October 7th and 8th in Budapest, the Mobile Marketing Association will be holding their regular forum program. I will be attending so if you are going, please contact me so we can arrange to meet at the forum.
The speaker lineup and range of topics covered is impressive. Listed below are just some of the speakers [...]
The next mashup* Event is quite timely given the recent Android / T-Mobile /Â G1 phone launch.
Tony Fish, Simon Grice and the mashup* crew do a great job in planning and staging these events. I first became involved when invited to chair the location panel at Being-Digital in June.
If you are in London on September 30, [...]
By Andrew Grill
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Posted September 23, 2008
in android
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Tagged android, bbh, g-1 phone, g1, google, google g1, mash up, mashup, mma, Nokia, Stephen Upstone, symbian, Tim Raby, Tom Hume
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Following on from my post and review of a recent Nielsen Mobile report, I read their September 2008 report “Realizing Potential: Overcoming Barriers to the U.S. Mobile Advertising Market” which contains a section outlining what they believe is holding mobile advertising back.
I read this part of the report and kept saying “yes, yes yes” back to the [...]
By Andrew Grill
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Posted September 22, 2008
in advertising
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Tagged comscore, holding mobile advertising back, m metrics, m:metrics, make mobile easy, mobile advertising, mobile agencies, mobile metrics, mobile success, nielsen mobile
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As reported in New Media Age recently, the team at Yell.com mobile have devised an interesting way to stimulate downloads of their mobile maps application.
Back in July, we reported on the updated Yell mobile mapping application. Since then I have tried to get it working on my Nokia E71 (latest Symbian 60 3rd Edition FP1 with [...]
By Andrew Grill
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Posted September 22, 2008
in advertising
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Tagged akqa, download, gmm, google mobile maps, location, mobile campaign, moble agency challenge, moile application, navigation, phd, yell mobile
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I picked up some interesting mobile advertising stats via marketingcharts.com from a recent (July 2008) Nielsen mobile study called Critical Mass The Worldwide State of the Mobile Web.
Key takeaways from the report included
The US, UK and Italy are leaders in mobile internet penetration, with 15.6% of mobile subscribers in the US, 12.9% of subscribers in the UK and 11.9% [...]
On Wednesday 24th September, the British Computer Society (BCS) will be hosting an evening on Location Based Services – details are below:
Wednesday 24th September 18:15 – 20:00
BCS London
1st Floor, The Davidson Building 5 Southampton Street
London, WC2E 7HA
This is free event sponsored by the BCS North London Branch:
Mobile Location-Based Services (LBS) have been ‘the next big thing’ [...]
Over at spotlightideas.co.uk, Eamon Mahony has been burning the midnight oil to compose a list of the top 250 Top 250 Blog Posts in Advertising, Marketing, Media & PR, following on from his earlier list The Top 100 Advertising, Marketing, Media & PR Blogs.
It is well worth a read – head over to Spotlight Ideas now [...]
Debate will continue about what “screen” mobile is – Nokia have crafted a clever 2 minute video, embedded below that argues:
1st screen = cinema
2nd screen = TV
3rd screen = internet
4th screen = mobile
Whichever screen it is, the mobile will continue to dominate our daily lives. A good thing in my opinion.
If someone had said to [...]
Over at MobiAd news, Jim Cook alerted me to an interview with Google’s CEO, Eric Schmidt where he was recently interviewed on CNBC’s Mad Money with Jim Cramer.
Jim has a very good analysis of the interview so I won’t repeat it here, apart from this quote from Eric below:
“We can make more money in mobile than [...]
This week’s carnival of the mobilists is hosted by Judy Breck over at Golden Swamp.Â
This week as always the topics are as diverse as 15 Tips To Create Value For Mobile, 12 ways to promote your mobile web site. and my post about a new mobile Twitter clientfrom mobileways.
In her post, Personal vs. Shared Spaces, Sarah [...]
UPDATE: 13 March 2010: Gravity now supports Foursquare. See my post on the value of Foursquare and if you want to be able to post from your Nokia to Twitter AND Foursquare, then Gravity is the app for you. Grab it now (just $10) from l0n.eu/getgravity
UPDATE: 30Â March 2009: This post is getting a lot of [...]
By Andrew Grill
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Posted September 6, 2008
in mobile, social media, symbian
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Tagged 4sq, 4square, @janole, best foursquare mobile app, best twitter mobile client, dabr, dabr.co.uk, four square, Foursquare, foursquare and twitter, foursquare nokia app, foursquare symbian app, foursquare twitter, gravity, gravity twitter client released, mobile twitter, mobile twitter client, mobileways, Nokia, nokia twitter, phone screen demonstration software, phone software, remote professional, S60, S60 twitter, Symbian S60, symbian software, Symbian twitter, symbian twitter app, symbian twitter application, tiny twitter, twitter, twitter and foursquare, twitter on your mobile
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London Calling has a wide and varied audience, and sometimes on the comments section on individual posts we see some real gems.
Last week, Rainer Simon at BlogLoc left a comment on my Locatik service launch post about his own location service.
Curious to find out more, I headed over to www.blogloc.com to satisfy my curiosity.
Rainer told [...]
By Andrew Grill
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Posted September 4, 2008
in location
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Tagged blog location, blog location badge, blogloc, blogs, fire eagle, fireeagle, google gears, gps, gps location, lbs, location, mobile location
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Another month rolls by, and so it’s time again for the crew at Spinning Around to do the number crunching on the AD Age Power 150 list to see who’s who in the UK blogging scene.
We’re happy to say we’ve crept up 4 places on the UK chart to 38, and up 46 to #358 on [...]
By Andrew Grill
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Posted September 1, 2008
in blogs
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Tagged ad age, ad age power 150, blogging, blogs, marketing, pr blogs, public relations, spinning around, spinning around seventy seven, spotlight ideas, top marketing blogs, top uk blogs, top uk pr blogs, uk top marketing weblogs
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This week’s Carnival of the Mobilists #139 is hosted at MobScure in beautiful Vancouver, British Columbia. Here, many are finally discovering the joy of 3G and mobile lifestyle with the new iPhone, which is extremely popular (random fact – the Nokia flagship N96 has been designed right here at the local Nokia R&D facility).Â
Visit MobScure [...]
By Andrew Grill
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Posted September 1, 2008
in carnival
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Tagged aldi effect, carnival, carnival of the mobilists, iphone, mobi, mobile, mobile advertising, mobile url naming convention, mobilists, mobilty, mobscure, mobscure.com, nokia n96
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