Over at Faster Future, David Cushman has an excellent pitch for why traditional advertising won’t work in social networks. He brilliantly uses the concept of a presenter “broadcasting” to an audience to show how traditional advertising works, then breaks this down into how social networks receive and digest information in groups.
“They aren’t looking at the stage, they’re looking at each other” is one of the quotes that sums up how we will need to adapt to this new medium to get our message across.
Full marks David – this is spot on! The slides can be found on David’s blog. If you have a spare 5 minutes – have a look.
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