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Monthly Archives: July 2008


 

Y Combinator – “30 Startup Ideas We Would Like To Fund”

I’m cross posting this from Jonathan Macdonald’s blog who in turn sourced this from Y Combinator.
I’m with Jonathan about number 12 (or soon will be working on this full time – fix advertising and specifically mobile advertising).
You can see the original post here and I have re-pasted the list below.
1. Two things are broken: record labels and [...]

Carnival of the mobilists 133 is at visionmobile.com

This week’s Carnival of the Mobilists is at Visiion Mobile.
As usual, a great range of news and views on all thins mobile so I encourage you to head over to Vision Mobile and have a read.
This week there are quite a few thought pieces and observations worth reading. The iPhone 3G has kept most bloggers busy, [...]

always read the small print

I picked up the latest Carphone Warehouse brochure yesterday – always a good read for market research.
I came across this full page O2 ad below.  I’m a loyal Vodafone customer so no need to switch – but I love reading mobile company small print for a laugh.

Reading the small print, it says “When you connect to [...]

London Calling makes the top 100 European media & marketing blogs

Tonight I was finishing an upgrade of the blog from wordpress version 2.5.1 to 2.6 and I saw that Nick Burcher had linked to London Calling so I took a closer look.
He has compiled the top European media and marketing blogs from the Ad Age Power 150 list compiled by Ad Age.
I’m delighted to say [...]

A happy blogger – thanks for reading and for your support

Thanks to everyone for reading London Calling. I am still very humbled that so many people from around the world take the time to check out my blog periodically, and also thrilled that our RSS feed subscribers keep trending up and up.  Below is a screen shot of subscriber numbers since mid January 2008.

At pretty [...]

The impedance effect of the mobile industry

I’m an Engineer from way back, so for me the concept of impedance refers to
“the effective resistance to an alternating electric current arising from the combined effect of ohmic resistance and reactance“.
Translated – it means things and people getting in the way.
As some of you know, I present at conferences and speak to people [...]

Yell mobile updates mobile mapping location

Detailed maps, directions and business listings free to your mobile phone
Yell.com has announced a significant addition to its suite of free-to-use mobile products, unveiling a much enhanced version that focuses on providing map-based information on businesses and services.
Yell.com mobile maps, a downloadable application that offers a range of market-leading product features, enables consumers to locate any [...]

Could location drive the future of the humble SIM card?

For some time now, the Subscriber Identity Module – more commonly known as the SIM – has been pushed away from the limelight to make way for the new ‘shining stars’ such as instant messaging, mobile marketing and social networking. It is now time for the SIM to take a new lease of life and [...]

Carnival of the mobilists 132 at blog.mippin.com

This week’s carnival of the mobilists is hosted at the Mippin Blog. As always there are number of thought provoking topics and surprisingly wide ranging – given the release of the 3G iPhone this week you might have expected an avalanche of Apple posts and little else.

The Gruen transfer – brilliant Australian tv show about advertising

I came across a hidden gem today – the Australian Broadcasting Corporation (the ABC – an equivalent of the BBC) have a show called The Gruen Transfer.  While some of the London Calling readers know I am an Australian living in London, many of my readers are in the Northern hemisphere, and so would not have [...]

Judy Gibbons joins Mippin as CEO

I received an email this morning from Mippin’s PR agency (does that mean I’m becoming a serious blogger…) to announce that Judy Gibbons has joined Mippin as CEO.
I rate Judy. She was on a panel I chaired at Being-Digital last month and I was impressed not only with her contribution to the panel, but also [...]

Masterclass in Mobile search at City University London 22nd July

I met Professor Jonathan Raper at the Navigation and Location Europe 2008 Conference in Amsterdam recently and he has asked me to be part of his upcoming masterclass in mobile search at the City University London.
More information is below and also on Jonathan’s Blog.  Perhaps I will see you there?
This one day Masterclass on Tuesday 22nd July will [...]

Ogilvy’s Rory Sutherland on mobile advertising/marketing

Over on MobiAd, there is an excellent interview with Rory Sutherland who is Executive Creative Director and Vice-Chairman of OgilvyOne London as well as the Vice-Chairman of Ogilvy Group UK.
Among other things, Rory challenges the term “mobile advertising”.
He prefers the term mobile marketing. “I think advertising is an unhelpful word, particularly in relation to the [...]

what is the collective noun for a gathering of mobilists?

An interesting evening was had tonight at Home in London, where Dominic Travers and Ryan Carson from Carsonified hosted a dinner to gather thoughts about the next Future of Mobile conference to be held in London in November.
An excellent gaggle (is this the right collective noun?) of thought leaders in the mobile space were in [...]

Carnival of the mobilists 131 at blog.mjelly.com

This week’s carnival of the mobilists is over at mjelly.
This week’s Carnival of the Mobilists touching down at mjelly after last week’s edition here at London Calling.  Lots of interesting stuff this week from posts covering big, structural themes, to detailed analysis of specific issues, to reviews of the latest newsflow.  It’s all here in the [...]

Which twitter personality are you?

Over at Stephen Waddington’s excellent Wadd’s tech pr blog (currently number 25 on the top 50 UK advertising blogs chart) there is a very good discussion on the different “types” found on twitter.
This sits nicely with my recent discussion on twitter as a serious business tool vs waste of time.
Read the whole post on Stephen’s blog [...]

Seeker Wireless powers innovative new Local Zone product from Vodafone New Zealand

UPDATE:Read a review of the LocalZone service in New Zealand PC World, were Ted Gibbons says “My verdict: the service works seamlessly.”
Auckland and London, July 3, 2008 – Seeker Wireless, one of the leading location based service technology companies announced today that its SeekerZone™ solution has been deployed to power the new Local Zone product [...]

Andrew Grill speaks to Keith Dyer on Mobile Europe TV

Andrew Grill (right) recently spoke with Keith Dyer, Editor of Mobile Europe Magazine at the Femtocell Europe 2008 conference in London.  In the short (5 minute) interview, Andrew explains how the Seeker Wireless zone detection technology can be used to enhance the femtocell proposition, and also be used for fixed mobile substitution (HomeZone) services as well [...]

London Calling is one of the UK’s top 50 marketing blogs

Over at Spinning Around, James has compiled his monthly list (presented below) based on the AdAge Power 150, of the the top UK bloggers on all things advertising and marketing on 1 July 2008.
London Calling are proudly in at #46 with a bullet.  See the full post at Spinning Around (with details on how to get [...]

Why traditional advertising won’t work in social networks

Over at Faster Future, David Cushman has an excellent pitch for why traditional advertising won’t work in social networks.  He brilliantly uses the concept of a presenter “broadcasting” to an audience to show how traditional advertising works, then breaks this down into how social networks receive and digest information in groups.
“They aren’t looking at the [...]