It’s been over a year since Mobile Monday visited the subject of Location and now is a great time to revisit with a raft of alternate approaches to LBS.
This month’s event is kindly sponsored by Skyhook Wireless and will be held on Monday the 14th of July at the usual venue of the CBI Conference Centre near [...]
Vodafone New Zealand Media release: 30 June 2008
With new local zone from Vodafone, your Vodafone mobile does two jobs, working as both your mobile and your landline.
Once you’ve set up your zone, your mobile becomes your landline when you enter your local zone, and when you leave it becomes your mobile again.
For the first time ever, [...]
By Andrew Grill
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Posted June 30, 2008
in PR
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Tagged fixed mobile substitution, fms, home phone, home zone, homezone, lbs, local calling, local zone, location, nz, seeker wireless, SIM, vodafone, vodafone new zealand
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Another huge week in Mobile – Nokia acquires Symbian, Virgin buys Helio and I still haven’t got a Nokia E71 (my hints to Nokia are clearly not obvious enough…).
This is my second turn at hosting Carnival of the Mobilists (having previously hosted Carnival 115), and if you haven’t visited since then, you will notice we’ve had [...]
By Andrew Grill
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Posted June 30, 2008
in carnival
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Tagged blyk, carnival, carnival 130, carnival of the mobilists, iphone, mobile 2.0 Europe, mobilists, mobility, msearchgroove, Nokia, symbian, symbian foundation
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If you have not read my recent post – is twitter a serious business tool or just a complete waste of time, then you may not know the answer. Suffice to say, those that hold the former view are having an inaugural “Eat’n’tweet” this Thursday 3rd July at 1pm at The Couch 97 Dean Street, [...]
I went to a workshop in London on Thursday afternoon held by dot mobi (the .mobi guys) talking specifically about the Top Ten Mistakes in Mobile Marketing. The event, held at the über trendy Hospital Club in SoHo was well attended (perhaps too well attended by pesky Mobile Monday types who asked lots of tough questions).
The host was [...]
By Andrew Grill
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Posted June 27, 2008
in dot mobi
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Tagged amy michler, dot mobi, dotmobi, ebay, m., mnobile marketing, mobi, mobile advertising, mobithinking.com, starbucks, top 10 mobile marketing mistakes
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Like many people reading this post, I first came across Twitter when reading a story about web 2.0 and the “Facebook phenomenon”. Twitter is normally mentioned in the same sentence as these other websites – but is it really a serious proposition, or one of a number of ways you can now waste your time?
Over [...]
By Andrew Grill
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Posted June 26, 2008
in opinion
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Tagged Bebo, business twitter, facebook, instant messaging, metadata, mobile, mobile advertising, myspace, now public, nowpublic, social networking, tesco clubcard, tweet, twitter, twitter personality, twitter.com, user generated content, zeitgeist
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Next week, the Carnival of the Mobilists will be hosted here at London Calling.
For those of you not familiar with the carnival, it exposes you the reader to the very best posts of the previous week, all written about mobile and gathered together in a central place – and hosted at a new site each [...]
I was horrified to read a Financial Times article about a survey that mentioned that an alarming percentage of marketing managers would provide personal information held on customers to 3rd parties without their consent.
The survey, commissioned by StrongMail Systems, an e-mail security company covered 900 data security and marketing professionals, found that 7 per cent [...]
By Andrew Grill
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Posted June 23, 2008
in opinion
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Tagged advertising, conde nast, crm, ethical marketing, ethical marketing manager, junk mail, marketing manager, mobile, mobile advertising, privacy, trust
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This week’s roundup of all things mobile is hosted on Rudy de Waele’s blog www.m-trends.org
Not too surprisingly more than half of this week’s contributions are on the “Location-Based Applications and Services” topic. We had better get used to the up and coming hype words such as geotagging, location tracking, Assisted GPS (AGPS), location based advertising [...]
I saw a very interesting outdoor campaign for Vodafone’s mobile internet at London’s Paddington station this week. You can see some more of the pictures here.
Vodafone keep leading the way in promoting mobile internet with consumers – the other operators in the UK seem to be lagging in this regard. The Vodafone campaign cleverly links various uses [...]
I read with interest in the Financial Times on Wednesday that Linkedin.com, the business networking site is now valued at more than $1Bn following some recent investment from Bain Capital.
The article contrasts the $15bn valuation for Facebook implied by a Microsoft investment of $240m last year and the $580m News Corp paid for the parent company of [...]
Head over to msearchgroove for my next guest post on location – with a roundup of some emerging location based applications that have started to hit the market.
A summary of the post – titled “Location-Based Social Network Apps Are The Crowd-Pleaser; Is Presence Ready For Prime Time?” is below.
In-Brief: MSG’s favourite LBS pundit Andrew Grill turns [...]
By Andrew Grill
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Posted June 16, 2008
in location
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Tagged advertising, bright kite, cell-ID, fire eagle, google, gypsii, locatik, location, location applications, locr, msearchgroove, nokia maps, rummble, ShoZu, skyhook wireless, sniffu, WiFi, yahoo
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Some of you may have noticed an orange raccoon at the bottom left hand of this and every page on the blog and wondered “what the….???”.
It is part of the world’s first internet balloon race being held by UK mobile operator Orange to promote the availability of their “animal” packages on pre-pay.
I first saw the raccoon [...]
I have been reading a ton of reviews and views on the new iPhone and so have resisted blogging about it, save my views just become caught up in the iPhone noise.
Travelling home tonight on the tube, I picked up a copy of London Lite, one of London’s two free evening newspapers.
On one of the [...]
Over at Wap Review you can find this week’s instalment of carnival of the mobilists. There you will find informed opinion and reviews on 900MHz 3G spectrum, ROI on design, mobile local search, Mippin experiences, Peter Gabriel’s new recommendation site, and some research on what normob (normal mobile users) did with an N95.
You will also find [...]
Speaking from personal experience, I can say that flat rate data plans DO drive consumer behaviour. For some time I have been on a Vodafone UK business plan, that gives me a gazillion minutes, free landline calls in the UK BUT only 20MB of data included with a £15/month add-on plan. This severe limitation made me [...]
…well not really. The summary from the official Google mobile blog reads
“Wireless phones can make and receive calls because they are connected over the air to a nearby cell tower. The phone knows the ID of the cell tower that it’s currently using. If the phone has GPS, the Maps application on the phone sends [...]
I spoke with Bryan Stockwell from Mobile Commerce at the Navigation & Location Europe conference here in Amsterdam and he told me that they are behind the service I mentioned in an earlier post about the Microsoft LIVE local search product in the UK.
Bryan was on a panel I chaired at the Mobile Location Europe 2008 [...]
By Andrew Grill
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Posted June 5, 2008
in location
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Tagged cell-ID, cellID, conference, google, lbs, location, mapping, microsoft, mobile commerce, Nokia
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I’m moderating the location stream at the Being-Digital conference in London on June 10th and I was wondering what readers of London Calling see as the hot issues in location.
Here are some initial thoughts – and I’d welcome any comments below
What value do consumers place on location?
Can location information be viewed as inventory?
Is there more value [...]
