I am delighted to have been invited to contribute to a new initative from HungryMobile called Opinions in Mobile.
Run by CEO Jan Rezab, Opinions in Mobile is an online platform, where top executives and leaders from the mobile services and mobile entertainment industry respond to questions related to the mobile market. A new question is [...]
By Andrew Grill
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Posted December 31, 2008
in opinion
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Tagged advertising evangelist, Arjan Olsder, Christopher Kassulke, evangelist, executive thought leaders, executives in mobile, hungry mobile, HungryMobile, jonathan macdonald, Mark Challinor, mobile advertising, Monty Munford, opionions in mobile, Orit Fredkof, peggy salz, Russell Buckey, Sven Halling, thought leaders, thought leadership, Ulf Morys, Vassili le Moigne, Volker Hirsch
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The wonderful Rudy De Waele from m-trends.org has sent me his Flickr set of “wonderful people” he met at conferences across the world in 2008.
I was delighted to catch up again with Rudy most recently at the Future of Mobile event in 2008 where he snapped me speaking with Claire Boonstra from www.sprxmobile.com.
Rudy, you and [...]
Over at the official Google mobile blog, I saw this very funny short video that shows how the mobile devices team choose devices for testing and which ones they will develop mobile applications for. Apparently they have over 800 phones for testing!
Quoting from their blog: “We’ve put together a video that gives you a behind-the-scenes glimpse [...]
World renowned mobile commentator, Tomi Ahonen has just sent me a new report titled 7th Mass Media in 2008 which complements his recent book “Mobile as 7th of the Mass Media” and looks at the size of the mobile industry in 2008.
I had the pleasure of meeting Tomi at the Future of Mobile conference in [...]
I saw this outdoor ad in a London underground lift just before Christmas. It also reminds me of a similar ad on a digital escalator panel (DEP) in Bond Street in London some months ago.
I wonder if CBS Outdoor actually expected Joe to be in this tube lift on the way home from a meeting with [...]
If you are coming to London (or the UK) for business or pleasure anytime soon, you may want to look at a new deal from Vodafone that provides 1GB of pre-paid mobile broadband AND a USB modem all for £39.
What makes this deal different is that the included 1GB of data has a long expiry [...]
By Andrew Grill
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Posted December 29, 2008
in mobile broadband
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Tagged best tourist broadband deal london, Hotel WiFi alternative, hsdpa, london visitor tips, pre-pay mobile internet, prepay broadband, prepay mobile broadband, Starbucks WiFi alternative, topup and go, vist london, vodafone, vodafone 3G, WiFi hotspot
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Being an expat Australian now living in London, I seem to always be the first to spot a lost tourist with an unfolded map in my local area.
At the rate of about 2 a week at the moment, either I am approached for directions (I look friendly!) or I make the approach to lost souls and [...]
By Andrew Grill
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Posted December 29, 2008
in location
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Tagged directions, E71, expat Australian, giving local directions, gmm, google mobile maps, gps, lbs, location, lost tourists, mobile applications, Mobile Applications, nokia e71, travel directions
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UPDATE: According to a tweet from Jouko Ahvenainen, this is the first review of the book.
I was fortunate enough to be sent an advance review copy of an excellent new book from Futuretext titled “Social Media Marketing”. The subheading reads “How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a [...]
By Andrew Grill
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Posted December 28, 2008
in social media
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Tagged acquisition alpha, Ajit Jaokar, Alan Moore, alpha, alpha aquirers, alpha churners, alpha users, Brian Jacobs, churn alpha, communities dominate brands, cost per relevant audience, CPRA, customer ownership, digital footprints, futuretext, google, Jouko Ahvenainen, knowing the customer, mobile, mobile advertising, mobile social networking, owning the customer, permission marketing, product alpha, social insight, social media, Social Media Marketigng, Xtract
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While not strictly mobile advertising, I noted recently in the UK papers that the Newspaper Marketing Agency is running a campaign called “newspapers deliver”. It is another example of the “advertising in a downturn” approach, also used to good effect by the FT recently.
They have modified some iconic newspaper campaigns to stress that newspaper advertising works [...]
As we’re into the final stretch before Christmas, I thought I would share with you my Christmas reading list (well part of it).
Along with my normal reading of publications such as the Financial Times, Economist etc, I am also going to speed through the following set
From left to right: “Mobile as 7th of the Mass [...]
By Andrew Grill
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Posted December 22, 2008
in books
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Tagged Ajit Jaokar, Alan Moore, Brian Jacobs, Comunities Dominate Brands, Jouko Ahvenainen, mobile advertising, Mobile as 7th of the Mass Media, mobile social networking, social media, suggested reading, Tomi Ahonen
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One of the great things about running a popular blog on a hot topic such as mobile advertising is that you hear from amazing thought leaders and practitioners from around the world.
Recently, I was contacted by Rafael Storch de Freitas who is an account manager with a large agency in Brazil.
He was writing to me to [...]
By Andrew Grill
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Posted December 21, 2008
in advertising, research
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Tagged Add new tag, advertising in Brazil, ANATEL, Brazil, BRIC mobile advertising, Editora Abril, LATAM, Latin America, lessons from brazil, mobile, mobile advertising, mobile advertising statistics, Veja magazine
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Just what is the effectiveness of mobile advertising? What is the recall?
This question was asked of me recently by a well known planner for a big agency in London. It is a good question because this is just what clients will be asking him after a campaign – how was our money spent? Where and [...]
By Andrew Grill
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Posted December 17, 2008
in advertising
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Tagged calling all creatives, cbs outdoor, CBS Outdoor Alive, creative call to action, D-EP, dep, digital escalator panels, dwell time, london underground, mobile ad format, mobile advertising, mobile advertising effectiveness, mobile advertising recall, mobile creative, mobile creative challenge, reach, recall
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I came across an excellent summary on Media Post by Michael Weaver titled “Hunker Down Or Double Down? Making The Case for Mobile Advertising In A Down Economy“
Michael makes the point
“Mobile advertising is comparatively cheap, highly dynamic (with everything from video and display to text and search options), global, easy to produce, and, most of all, [...]
I caught an interesting article in the Daily Telegraph on Publicis Chairman and CEO Maurice Lévy.
While the focus of the article was about advertising in a downturn, there was a paragraph that caught my eye.
In the interview with Rowena Mason, Lévy says
“When there is less money, advertising has to be more desirable, more useful, more fun, [...]
By Andrew Grill
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Posted December 16, 2008
in advertising
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Tagged advertising in a downturn, CEO Publicis, daily telegraph, French Advertising Head, Maurice Lévy, media post, mobile advertising, mobile advertising benefits, persuasion, publicis, recession advertising, Rowena Mason
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Carnival number 154, the final Carnival for 2008 is hosted by C. Enrique Ortiz at About Mobility.
It is a terrific selection of the best mobile blogging of the week — capping a stellar Carnival year. Head over there to read posts about Trutap, HSDPA downloads, predictions for 2009, off-deck mobile content and the recent Nokia [...]
According to a report in the NMA, mobile operator O2 has launched a global media sales division, known as the O2 Media Group. The purpose of the new group is to provide advertisers the ability to reach O2’s 18.7 million subscribers by placing integrated campaigns across mobile, email, online, in-store, direct and experiential channels.
O2 Media [...]
As the year draws to a close, and as I did last year I thought I would prepare some thoughts on what might happen in the mobile industry in 2009.
Looking back at some of my 2008 predictions – for some I was pretty spot on – and for others I was woefully incorrect.
In Part 1 [...]
By Andrew Grill
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Posted December 13, 2008
in opinion
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Tagged 2008 predictions, 2009 predictions, 3G dongles, andriod, evangelist, gps, hsdpa, mobile, mobile advertising, mobile industry predictions, mobile internet, mobile search, music phones
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I came across a brilliant whitepaper by fellow mobile advertising evangelist Alan Moore titled “The glittering allure of the mobile society”.
Alan was asked to author the paper by Microsoft and it is well worth spending 30 minutes or so reading his excellent views on the allure of the mobile that has started to totally consume [...]
I am Immensely proud to be associated with this new phase of Jonathan MacDonald’s “yes we can” change program for mobile advertising. Full details below.
Mobile Industry Thought Leaders Launch Mobile Advertising Information Resource
EverySingleOneOfUs unites brands, carriers, publishers, associations and industry experts to identify solutions and best practices that facilitate positive change in the development of [...]
By Andrew Grill
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Posted December 9, 2008
in advertising
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Tagged advertising uk, aeneus strategy, Carl Taylor, every single one of us, everysingleoneofus, jonathan macdonald, mobile, mobile advertising, mobile advertising best practice, mobile advertising evangelist, Mobile Advertising Netherlands, mobile advertising research, peggy salz, relevant mobile advertising, the communication ideal, Tomi Ahonen
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I came across an updated Frost and Sullivan report on mobile advertising titled “Ad-based Content and Communications: A Lucrative Avenue for the Mobile Industry”. The report contains a forecast figure for what they believe mobile advertising will be worth in 2012.
I’m deliberately not going to quote the figure (because these mobile advertising forecasts keep changing so [...]
Over at Giles Rhys Jones’ excellent interactive marketing trends blog he has blogged about a new Fanta mobile application developed by the team at Ogilvy Advertising that is quite unique.
The team has developed a mobile application for Fanta that is only audible to teenagers.
The application is based on the same technology used to deter teenagers from [...]
I spied an interesting article in the Sydney Morning Herald a few months ago, and this post has been in draft for too long – so time to publish, as it is still relevant.
As an expat Australian who spent a few years at Telstra, and was directly involved with the Publicis Mojo team on the “Just [...]
By Andrew Grill
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Posted November 30, 2008
in advertising
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Tagged australia, Bill Obermeier, just get me Telstra, marketing, mobile advertising, mojo, Myne, permission, preference, privacy, publicis mojo, telstra
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I am encouraged to see that more and more stories about mobile advertising are starting to appear in the mainstream press, and not just advertising and mobile industry trade magazines.
While I was sifting through my weekend reading, which consists of the Financial Times, New Media Age, Campaign, Marketing Week, The Daily Telegraph and the Economist, [...]
I came across an article in the printed version of mobile reseller magazine Mobile Today, but it is also on their blog, and I thought it worth a mention, because it amplifies everything I have been saying to date about mobile advertising.
In the article, (the bolding is mine for emphasis) Shaun who is the UK CEO of [...]
On Thursday 27th November, around 40 location developers attended the first London Geo/Mobile Developers Meetup at Google HQ in London.
Given my nearly 4 years working with some of the world’s location pioneers at Seeker Wireless, I feel quite qualified to tackle the subject of location and in particular location based advertising.
First up was Gary Gale [...]
By Andrew Grill
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Posted November 28, 2008
in location
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Tagged cloudmade, fire eagle, Gary Gale, geo, geo meetup, google, lbs, location, location based advertising, mobile advertising, Nick Black, Open Street Map, slideshare, yahoo
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I stumbled across spotify.com recently and thanks to an invitation from Vikki Chowney from Six Degrees PR I now have access to this free service.
In a nutshell, it is an online music service with an easy to use and intuitive desktop client that just works. Enter a song title, genre, or artist and click search. If [...]
By Andrew Grill
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Posted November 26, 2008
in music
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Tagged emi, free music, itunes, last fm, last.fm, music, music advertising model, online music, sony bng, spotify, spotify.com, universal, warner
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One of the things I really like about the wordpress theme by Futurosity that I use on the site is the front page post monitor that shows which days of the month I have blogged.
The downside though is that if I don’t post very often in a given month it is pretty obvious! Well November [...]
By Andrew Grill
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Posted November 26, 2008
in conference
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Tagged conference, Estonia, FOM, future of mobile, google, IIR, innovation, location, mobile, mobile advertising, mobile content
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I am delighted to support the Mobile Industry Review’s charity initiative ‘Christmas Presents’ charity draw for Childline and the UN Foundation.
MIR are asking people to make donations directly to the charities and in return they will give them free prize draw tickets to win a netbook, phones or other mobile technology.
To participate it is just £5 [...]
Over at Mobile Industry Review (formerly known as SMS Text News), Ewan MacLeod has started to compile the Who’s Who of the mobile industry.
An extract of the full list is below – see mobileindustryreview.com for the growing list.
Patrick Smith, Joshua PR
Sue Forbes, Motorola Good Technology Group
Steve Ives, Taptu
Rodrigue Ullens, Voxbone
Nick Ris, MX Telecom [...]
Yesterday in London, Jonathan MacDonald chaired an excellent day at the IIR mobile content conference in London – and also had a major announcement.
He mentioned that on the 8th December 2008 he will retire his existing presentation deck: – Volume 1: The Communication ideal. On the 9th December 2008, he starts his new journey Vol 2. No Way Back [...]
New report from Tomi Ahonen details mobile stats in 2008
World renowned mobile commentator, Tomi Ahonen has just sent me a new report titled 7th Mass Media in 2008 which complements his recent book “Mobile as 7th of the Mass Media” and looks at the size of the mobile industry in 2008.
I had the pleasure of meeting Tomi at the Future of Mobile conference in [...]