A recent article from the Associated Press “Privacy Delays Ad Targeting on Phones”, and widely circulated on the news wires caught my eye as it highlights some of the current issues facing mobile advertising and in particular location based advertising.
The Media often write about how location can be easily combined with other demographic and customer [...]
We all know that the time leading up to Christmas and New Year is a very slow news period, but many mobile commentators including myself had a quiet chuckle when they read the story on the front page of the UK’s Financial Times on Christmas Eve 2007 – iPhone users raise network hopes.
Quoting the story from [...]
By Andrew Grill
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Posted December 28, 2007
in opinion
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Tagged 3G, advertising, advertisment, data, EDGE, google, hspa, iphone, marketing, mobile, news, o2, predictions, press, sms, text
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Following on from my earlier post on the new My Location feature on Google Mobile Maps, and after having used the application for the last month, I thought I’d provide an update on usability in a range of real world situations.
While I have been testing it everywhere I have travelled in December (London, Bristol, Athens, [...]
As the year comes to a close, I thought I would offer my predictons for the mobile industry in 2008.
• Two words – Mobile Internet – by the end of 2008, operators will be offering flat rate mobile internet. The “trials” of £10/month for 3GB data etc will have proved extremely successful and everyone will be [...]
I have been seeing a lot of m. web addresses spring up for mobile sites lately such as m.dopplr.com but fewer .mobi addresses, and I am interested in understanding what the trends are for mobile website naming conventions and which one will win in the end.
In thinking about this from a usability point of view, [...]
