A recent article from the Associated Press “Privacy Delays Ad Targeting on Phones”, and widely circulated on the news wires caught my eye as it highlights some of the current issues facing mobile advertising and in particular location based advertising.
The Media often write about how location can be easily combined with other demographic and customer [...]
We all know that the time leading up to Christmas and New Year is a very slow news period, but many mobile commentators including myself had a quiet chuckle when they read the story on the front page of the UK’s Financial Times on Christmas Eve 2007 – iPhone users raise network hopes.
Quoting the story from [...]
By Andrew Grill
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Posted December 28, 2007
in opinion
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Tagged 3G, advertising, advertisment, data, EDGE, google, hspa, iphone, marketing, mobile, news, o2, predictions, press, sms, text
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Following on from my earlier post on the new My Location feature on Google Mobile Maps, and after having used the application for the last month, I thought I’d provide an update on usability in a range of real world situations.
While I have been testing it everywhere I have travelled in December (London, Bristol, Athens, [...]
As the year comes to a close, I thought I would offer my predictons for the mobile industry in 2008.
• Two words – Mobile Internet – by the end of 2008, operators will be offering flat rate mobile internet. The “trials” of £10/month for 3GB data etc will have proved extremely successful and everyone will be [...]
I have been seeing a lot of m. web addresses spring up for mobile sites lately such as m.dopplr.com but fewer .mobi addresses, and I am interested in understanding what the trends are for mobile website naming conventions and which one will win in the end.
In thinking about this from a usability point of view, [...]
I just had a look at the new Google My Location service launched this week. Being a Location expert, I have been looking closely to see how well it works. On first pass, it is quite similar to the Psiloc Locatik service launched at the Symbian Smartphone show in London in October.
The raw inputs to the service [...]
I was in the Selfridges Carphone Warehouse store on the weekend in Oxford street, and I happened to walk past the in-store iPhone stand (shown on the left). As I was playing with one of the iPhones on display, I overheard the sales pitch from one of the young sales people to a couple of [...]
Article by Vaughn O’Grady from Informa – GSM>3G Vision on HomeZone tariffs.
First, how not to do homezone tariffing. The aim of this system, as we know, is to get an operator’s customers to use one device – their cellular phone – and use it more: offering cheaper tariffs in selected areas – like the user’s [...]
Recently I attended the Financial Times World Telecoms Conference in London. Upon registration, I picked up my delegate badge and was ushered towards an interesting machine that contained a camera and small LCD screen. My photograph was taken by the camera, and I was handed a “spotme” machine.
As I walked into the conference room and [...]
At this week’s Financial Times World Telecoms Conference in London, I raised an interesting issue at the end of a panel session on “convergence”. As an industry we pride ourselves in TLA (three letter acronyms) and buzzwords, but the whole session was talking about convergence this etc.
I suggested to the panel (as I have been saying [...]
I was recently interviewed by Richard Tucker (a fellow Aussie) from inbabble.com during a recent media tour for Seeker Wireless. He kindly blogged about the intereview – produced below with his permission.
Interview: Andrew Grill, Seeker Wireless, on their location based technology
Seeker Wireless provides location awareness technology for mobile phones, but rather than offer location based [...]
By Andrew Grill
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Posted November 8, 2007
in PR
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Tagged andrew grill, fixed mobile substitution, fms, home zone, homezone, inbabble.com, interview, PR, revenue leakage, seeker wireless, zone detection
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Innovative Fixed Mobile Substitution (FMS) solution delivered to consumers and businesses
London, September 26, 2007 – Seeker Wireless, the world’s leading zone detection technology provider, and HP today announced that their joint Fixed Mobile Substitution (FMS) solution has been deployed to deliver virtual fixed-line services via mobile phones in Eastern Europe.
The solution has been deployed by [...]
Andrew Grill will be presenting at MobilMedia Kongress 2007 – Speaking on the topic “HomeZone and beyond” – how new location search and mobile marketing solutions can use location technology without needing GPS. Other companies presenting include Microsoft and Tom Tom. More details at http://www.mm-kongress.de/
Andrew Grill will be a keynote speaker at the LBS 2007 conference to be held from Mon 08 Oct 2007 – Thu 11 Oct 2007 at the Melia Avenida America Hotel, Madrid, Spain. See more information at http://www.iir-conferences.com/lbs2007
Andrew will be outlining the latest Fixed Mobile Substitution offering from location specialists, Seeker Wireless.
As location enabling technologies improve [...]
Interview: Andrew Grill, GM Sales and Marketing of Seeker Wireless on location based services
Seeker Wireless has developed solutions to provide location based services on existing unmodified 2G and UTMS handsets. I asked Andrew Grill, GM Sales and Marketing of Seeker Wireless an open question on his view of the future of wireless based location services.
First [...]
Saw this very smart piece of digital outdoor from CBS Outdoor who look after advertising on the underground system in London. It really shows you how digital creative will transform outdoor – well it made me stop, look and take a video of it!
This creative is being played out on High Definition flat panel LCD [...]
Over on Dean Bubley’s disruptive analysis blog you will find a quick summary of a meeting he had with Seeker Wireless.
Seeker Wireless spoke with Gartner analysts Katja Ruud and Charlotte Patrick at 3GSM 2007 in Barcelona and following this, we received a favourable blog entry here http://blog.gartner.com/blog/comminn.php?itemid=1962
By Andrew Grill, General Manager and Head of Sales, Seeker Wireless
Fixed-mobile convergence (FMC) is a concept to be applauded and if it achieves its aims, it is set to make all our lives easier. The noble aim of FMC is to marry the convenience of mobile with the high quality and speed of fixed line [...]
