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February 2010
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Fresh

social media

Visible Technologies Secures $22 Million in Funding

I’ve worked with some pretty exciting companies and teams over the years, and I’m delighted to be helping Visible Technologies expand internationally.  Today they have announced a new round of funding ($US22M), and I can tell you that the future looks very bright indeed for this smart company that is helping brands and agencies navigate [...]

January 13, 2010 ♦ 1 Comment

Featured

featured: social media

Listen, Learn, Engage and Integrate – 4 rules for brands using social media Part 1

I have been fairly quiet on the blogging front of late (inversely more active on twitter), but in between posts I have been spending a lot of time talking to large, well known companies about their social media strategy.  Like many in the mainstream press, I keep reading that social media / Twitter / Facebook [...]

September 14, 2009 ♦ 10 Comments

Recent

applications

Branded applications will drive mobile advertising in 2010

Ever since Rory Sutherland used the term “branded utility” at an MMA event back in March 2009 when talking about how applications could be used to promote products without having to place banner ads all over them I have been using this phrase when describing what will work in mobile advertising.
Those that have seen me [...]

January 10, 2010 ♦ 5 Comments
social media

How to prevent your own “Eurostar moment”

No doubt many people around the world are aware that Eurostar passengers were subjected to some fairly uncomfortable experiences over the weekend as 5 Eurostar trains broke down as they entered the Channel Tunnel.
The issue seems to be the rapid change of temperature a the trains entered the channel tunnel from the French side (freezing [...]

December 20, 2009 ♦ 6 Comments
social media

Mind the Social Media Gap

This article first appeared in the PointZero magazine, issue 2 October 2009.
It is often said that marketing helps consumers decide which product they should buy, and the customer service and operations department of any company is where this work can come undone in a flash.
As rightly identified by Dave Evans in a recent post titled [...]

October 16, 2009 ♦ 2 Comments
social media

Why are clients still scratching their heads about Social Media?

I read an interesting report in the Telegraph yesterday that says London is the “social media capital of the world”.  This is not hard to believe – a city of 8 million people that the Telegraph claim would rather tweet than talk to each other on the tube.
But with such a focus on social media [...]

September 30, 2009 ♦ 9 Comments
social media

Are social networks creating a generation of techno addicts?

The short answer is no I do not believe so, otherwise I would not have set up @madeleinegrill’s twitter account for when she is older.
Last week I was asked by Sky News to provide comment on the issue of “Techno addiction”, as a result of a report by Northampton University, where a study of 1,200 people carried out [...]

September 28, 2009 ♦ 4 Comments
Nokia

Forum Nokia launches £20,000 UK developer contest

Nokia calls on UK developers to drive innovation in mobile apps with £20,000 up for grabs.
LONDON UK – The Calling All Innovators competition is back and this time Nokia is looking for talented UK developers to create the next big thing in mobile applications.
The competition was announced  at Nokia’s first Ovi Developer Open Day in [...]

September 28, 2009 ♦ 3 Comments

Comments

  • Roger Nolan: I think that although this is a trend we’ll see, it represents a nascent industry rather than the...
  • archebald23: was Volkswagen the first one to uses mobile advertising as an advertising strategy? seems like the high...
  • eaon: good work. the ball is def finally rolling on utility now. the recent announcements from Coke and Pepsi re...
  • Colchester Design and SEO: This is very interesting. I seem to be able to filter out banner ads at will whenever they...
  • St Pancras..Eurostar: The Eurotrain services have had to be reduced again because of the snow. Not cancel, mind! We...
  • Rich Baker: Hi Andrew. Great post and I agree generally. However, the point around the agency feeling the need to...
  • Andrew Grill: Craig, I’m actually in support of We Are Social – they have rolled up their sleeves and...
  • Craig McGill: Andrew, a good post – and I posted similar thoughts and pointers over on my own site at...
  • Susie: HELP. I am trying to get my £15 credit activated in order to continue uysing my T-mobile dongle for another...
  • sithlords: thanks a lot, pure gold can’t wait for part 2
  • Charles Frith: The answer has to be yes. But it destroys the notion that all addictions are harmful I used to read...
  • Peter Gross: It’s been a little neglected recently, but your readers may be interested in the site I’ve...
  • Dan: Hey, If you get a chance, swing by and checkout Cofacio.com, a new UK social network. Dan
  • Vitgum: I totally agree that this is big problem that people’s perception of mobile Internet costs is the...
  • mobiThinking: Thanks for the letting people know about the guide. We are already planning for version two, so if...
  • AnneMarie Cunningham: In the past week or so I have been blogging about another Sigel Press Special Report on Techno...
  • Stephen Waddington: Its PR stunt, of course, aimed at getting brand visiability for Northampton University aligned to...
  • Sean: Thanks for a very informative article. Finally taken delivery of my gateway (after a week of lost-in-transit...

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About

Based in London, Andrew Grill is a digital strategist & evangelist and also an experienced Telecoms Senior Executive. The views expressed here are my own. Find out more at andrewgrill.com or follow me on twitter @andrewgrill