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March 2010
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Fresh

mobile, social media

Foursquare and the opportunity for location based social media

Foursquare seems to be in the news a lot recently, and is starting to be exhibit a similar hype curve to that of Twitter.
Update 15 March 2010: with one tweet from @mrskutcher (aka Demi Moore) the battle of the location based social media platforms is now over.  Now that she is on Foursquare and other [...]

March 13, 2010 45 Comments

Featured

featured: social media

Listen, Learn, Engage and Integrate – 4 rules for brands using social media Part 1

I have been fairly quiet on the blogging front of late (inversely more active on twitter), but in between posts I have been spending a lot of time talking to large, well known companies about their social media strategy.  Like many in the mainstream press, I keep reading that social media / Twitter / Facebook [...]

September 14, 2009 51 Comments

Recent

social media

Social Media World Forum Europe 15-16 March 2010

There is a great Social Media conference being held in London next week and looking at the conference program,  it looks like being a great event and very timely. From their website…
Europe’s leading social media event. Two day event featuring four dedicated conference streams, workshops and exhibition to be held at Olympia conference centre in London.
Conference [...]

March 12, 2010 4 Comments
conference

MIPTV in Cannes April 2010 the place to be this year #miptv

I’ve just seen the details for this year’s MIPTV to be held in Cannes April 12 – 16th.
From the conference agenda – where else would you find Shine Group’s Elisabeth Murdoch and Joanna Shields, News Corp’s Jonathan Miller, Sky’s Jeremy Darroch to name just a few in the same room.
MIP Digital kicks off with a [...]

March 8, 2010 2 Comments
social media

What new skills are required for social media aware marketers?

As promised in a previous post “Why are clients still scratching their heads about Social Media?” I wanted to look at the additional skills that marketing leaders will need to possess from now on to understand the new world of social media and drive real benefit from it.
This post has been prompted by some research [...]

March 6, 2010 2 Comments
social media

Visible Technologies Secures $22 Million in Funding

I’ve worked with some pretty exciting companies and teams over the years, and I’m delighted to be helping Visible Technologies expand internationally.  Today they have announced a new round of funding ($US22M), and I can tell you that the future looks very bright indeed for this smart company that is helping brands and agencies navigate [...]

January 13, 2010 1 Comment
applications

Branded applications will drive mobile advertising in 2010

Ever since Rory Sutherland used the term “branded utility” at an MMA event back in March 2009 when talking about how applications could be used to promote products without having to place banner ads all over them I have been using this phrase when describing what will work in mobile advertising.
Those that have seen me [...]

January 10, 2010 8 Comments
social media

How to prevent your own “Eurostar moment”

No doubt many people around the world are aware that Eurostar passengers were subjected to some fairly uncomfortable experiences over the weekend as 5 Eurostar trains broke down as they entered the Channel Tunnel.
The issue seems to be the rapid change of temperature a the trains entered the channel tunnel from the French side (freezing [...]

December 20, 2009 14 Comments
social media

Mind the Social Media Gap

This article first appeared in the PointZero magazine, issue 2 October 2009.
It is often said that marketing helps consumers decide which product they should buy, and the customer service and operations department of any company is where this work can come undone in a flash.
As rightly identified by Dave Evans in a recent post titled [...]

October 16, 2009 7 Comments

Comments

  • mmark: Foursquare and the opportunity for location based social media – http://bit.ly/dsMKX4 This comment was...
  • Mwirigi: Check this out: Andrew Grill on the potential of Foursquare ~ http://is.gd/aApIO #LondonCalling Guess...
  • dhanyadrian: RT @janole: Now mentioning #Gravity – cool! Thanks @AndrewGrill :) “Foursquare and the...
  • iBleeter: RT @janole: Now mentioning #Gravity – cool! Thanks @AndrewGrill :) “Foursquare and the...
  • janole: Now mentioning #Gravity – cool! Thanks @AndrewGrill :) “Foursquare and the opportunity for...
  • Paul B: Great post Andrew. Thanks
  • baingavin: RT @marketingblogs Foursquare and the opportunity for location based social media http://bit.ly/cpbaPj...
  • the_networks: warren sukernek: Foursquare and the opportunity for location based social media: http://bit.ly/duzRJd...
  • tmuyllaert: Foursquare and the opportunity for location based social media – http://bit.ly/9ZoTsK –...
  • utollwi: Foursquare and the opportunity for location based social media: Foursquare seems to be in the news a lot...
  • Andrew Grill: Michael – glad I was able to figure out that important question: “Foursquare is cool but...
  • Michael H: Picked up this post after it was RT’d by @janole (the man behind the Symbian powerhouse social media...
  • diogocp: RT @timvl: Foursquare and the opportunity for location based social media http://bit.ly/cpbaPj This comment...
  • timvl: Foursquare and the opportunity for location based social media http://bit.ly/cpbaPj This comment was...
  • pmobiweb: London Calling: Foursquare and the opportunity for location based social media: Foursquare seems to be in...
  • marketingblogs: Foursquare and the opportunity for location based social media http://bit.ly/cpbaPj This comment was...
  • Josh Chandler: Hi Andrew, I’ll be attending the Social Media World Forum on Monday. I’m so excited, went...
  • TheWongNumber: RT @marketingblogs: Social Media World Forum Europe 15-16 March 2010 http://bit.ly/bGrH0v This comment...

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About

Based in London, Andrew Grill is a digital strategist & evangelist and also an experienced CEO/General Manager. The views expressed here are my own. Find out more at andrewgrill.com, connect on Linkedin, follow me on twitter @andrewgrill or find me on Foursquare.